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Twiplomacy - How World Leaders use and abuse Twitter

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Examples of how head of state and government, ministers and ambassadors use Twitter. Presented at the Geneva School of Diplomacy on 24 October 2012.

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Twiplomacy - How World Leaders use and abuse Twitter

  1. 1. Twiplomacy How world leaders are using and abusing TwitterGeneva School of Diplomacy 24.10.2012 @Luefkens @B_M @Twiplomacy E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  2. 2. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  3. 3. 65% of all governments are on Twitter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  4. 4. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  5. 5. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  6. 6. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  7. 7. Twitter exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  8. 8. Twitter exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  9. 9. Creating connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  10. 10. Creating connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  11. 11. Creating connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  12. 12. Creating connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  13. 13. Creating Connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  14. 14. Creating Connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  15. 15. Creating Connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  16. 16. Creating Connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  17. 17. Quality over Quantity E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  18. 18. Propaganda Tool E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  19. 19. Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  20. 20. Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  21. 21. Political Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  22. 22. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  23. 23. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  24. 24. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  25. 25. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  26. 26. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  27. 27. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  28. 28. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  29. 29. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  30. 30. Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  31. 31. Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  32. 32. Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  33. 33. Setting the record straight E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  34. 34. Tweeting Job Ads E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  35. 35. Thank your Followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  36. 36. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  37. 37. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  38. 38. Twitter Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  39. 39. Twitter Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  40. 40. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  41. 41. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  42. 42. Twitter Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  43. 43. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  44. 44. Engaging your followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  45. 45. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  46. 46. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  47. 47. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  48. 48. Reaching out E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  49. 49. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  50. 50. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  51. 51. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  52. 52. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  53. 53. Tweeting Pictures E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  54. 54. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  55. 55. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  56. 56. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  57. 57. Watch your language E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  58. 58. Making Mistakes E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  59. 59. Saying Sorry E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  60. 60. Correcting mistakes E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  61. 61. Oversharing E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  62. 62. Be human E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  63. 63. Be witty E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  64. 64. Be funny E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  65. 65. Be funny E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  66. 66. Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  67. 67. Seasons’ Greetings E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  68. 68. On Holidays E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  69. 69. Taking a break E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  70. 70. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  71. 71. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  72. 72. La la la la la E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  73. 73. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  74. 74. Watching Football E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  75. 75. Thank YouMatthias Lüfkens, Matthias.Luefkens@bm.com @Luefkens E V I D E N C E - B A S E D C O M M U N I C AT I O N S

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