• How would you produce, distribute,
promote and sell it?
• That’s Operation Plan and Marketing
• Of course.
• How much money would you need &
how would you get it?
• How much would you get and how
much would you spend?
• That’s Financial Plan!
• After all done, you’ll ﬁnd a summary.
You don’t? Recheck your plan.
• Done? Good. Now write down the
Executive Summary. Put it in the ﬁrst
page so people can read the Summary
before the tiny details.