Twiplomacy 2014 Presentation

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How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.

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  • Tweetping visualization
  • 83% of all governments in the UN have a Twitter presence (up from 77% a year ago).
    162 heads of state and heads of government have a personal Twitter account up from 147 a year ago
    65 Foreign Ministers have a personal Twitter account up from 54 a year ago.
    90 Foreign Ministries have an institutional Twitter presence up from 81 a year ago.
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