Twiplomacy 2014 Presentation Asia

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How do Asia's leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.

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  • Tweetping visualization
  • 83% of all governments in the UN have a Twitter presence (up from 77% a year ago).
    162 heads of state and heads of government have a personal Twitter account up from 147 a year ago
    65 Foreign Ministers have a personal Twitter account up from 54 a year ago.
    90 Foreign Ministries have an institutional Twitter presence up from 81 a year ago.
  • Twiplomacy 2014 Presentation Asia

    1. 1. Twiplomacy 2014 DiploFoundation, Geneva 03.07.2014 #Twiplomacy @Luefkens @BMdigital @Twiplomacy
    2. 2. 83%of all governments have a Twitter presence 90Foreign Ministries 65Foreign Ministers 163Heads of State & Government are on Twitter
    3. 3. How Asian Leaders Connect on Twitter 3
    4. 4. How Asian Leaders Connect on Twitter 4
    5. 5. How Asian Leaders Connect on Twitter 5
    6. 6. How Asian Leaders Connect on Twitter 6
    7. 7. How Asian Leaders Connect on Twitter 7
    8. 8. How World Leaders Connect on Twitter 8
    9. 9. How Asian Leaders Connect on Twitter 9
    10. 10. Twiplomacy Live 10
    11. 11. Thank you Matthias.Luefkens@bm.com @Luefkens @BMdigital http://bur.sn/yqBi1

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