E Qwe - Where did we go wrong? #SMC2010

E Qwè?!! Where did we go wrong?! @lucgaloppin !

E Qwè!“What’s happening?”!“What’s up?”!

My Early Career Anchors !Cherry Picking Marketing Insights!

2005:!PowerPoint Change Manager #fails  Diagnosis:!If you want to be relevant without permission,   forget it.!

My Quest For Relevance !#1 Go local. Be there. Spend time.!#2 Knowledge is in the community, not in a handbook.!#3 Be a platform! !#4 Work WITH Tribes, Not against them.!#5 Ask “Why?” and “So what?” often.!

#1 Ask Mom & Dad ! Dad! me!Go local. Be there. Spend time.

#2 Photocopier Anthropology ! Knowledge is in the community

#3 LinkedIn Overdose ! Be a Platform

#4 Military Mindset ! Malik Maj.   Noorafzhal,Jim Gant! tribal leader! INFLUENCE WITHOUT AUTHORITY! Work WITH tribes, not against them

#5 Learn From Children ! #1 WHY?! #2 SO WHAT?!Ask “Why?” and “So what?” often

My Quest For Relevance … !#1 Go local. Be there. Spend time.!#2 Knowledge is in the community, not in a handbook.!#3 Be a platform! !#4 Work WITH Tribes, Not against them.!#5 Ask “Why?” and “So what?” often.! … turns out to be all about permission! !

Relevancy ! = !co-creation!

E Qwè! = !1. What about you?!2. Find your E Qwè!

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E Qwe - Where did we go wrong? #SMC2010

by Luc Galoppin on Dec 01, 2010

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