Users' minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. I'll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I'll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

1. Design for Cognitive Bias
Using Mental Shortcuts for Good Instead of Evil

2. #

10. fi
rmation Bias

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12. ffi
cult to combat
You may not know you have them (bias blind spot)
95% of cognition happens below the conscious level
Even if you do know, you do it anyway!

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17. (or leverage them for good).

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21. Qualifications
Experience
Noise
Gender
Race

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35. fi
t, you must acquit”

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45. fi
ght the framing e
ff
ect

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50. moving people around?

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57. fi
c for women.

58. #

63. ff
that wasn’t con
fi
rmed was harder to read?
Daniel Craig’s
fi
nal outing as 007 has
fi
nally been named with the appropriately titled No
Time to Die. The announcement came Tuesday with a short video teaser that showed
Craig’s dapper James Bond taking a short stroll, and then the title reveal.
It is rumored that the
fi
lm’s previous director, Danny Boyle, left the project because he
wanted to kill o
ff
James Bond in the end, a decision that Eon wouldn’t stand for.

64. #
fi
rmation bias

65. #

79. #
2. How might those identities in
fl
uence the design of this experience?

80. #
2. How might those identities in
fl
uence the design of this experience?
3. What identities are not represented in your group?

81. #
2. How might those identities in
fl
uence the design of this experience?
3. What identities are not represented in your group?
4. How might their absence in
fl
uence the design of this experience?

82. #
2. How might those identities in
fl
uence the design of this experience?
3. What identities are not represented in your group?
4. How might their absence in
fl
uence the design of this experience?
5. What might you do to include, honor, and give power to those
perspectives in your design process?

85. #

91. shareholder-centered
design

92. #

99. fl
y
Censored Search in China

100. Consistency bias

101. #
fi
t motives and property rights are considered
more important than people, the giant triplets of racism,
materialism, and militarism are incapable of being conquered.

102. #
fi
t motives and property rights are considered
more important than people, the giant triplets of racism,
materialism, and militarism are incapable of being conquered.
Dr. Martin Luther King, Jr.

103. #