Himc london 15 dec 2010

756 views

Published on

Excluding aromatic fish intro, including lots of bonus material ;)

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
756
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Himc london 15 dec 2010

  1. 1. Digital changes everything – a social view on digital
  2. 2. Social changes everything
  3. 3. Iris11 months old
  4. 4. 4 years old50% of the swe population is internet users @ age 4
  5. 5. We wake up to a new world ... everyday
  6. 6. I don’t know better– but I might know different...
  7. 7. I NTROThe Chapters• 0 - this intro...• 1 - the journey towards 100%• 2 - social media campaigns - from a personal view• 3 - your campaigns - from your personal views
  8. 8. MY RUL Econversation, please
  9. 9. M Y CO MP A N Y
  10. 10. M Y M ISSIONHelp businesses make money tomorrow
  11. 11. M Y OTH E R M ISSION
  12. 12. MY W ORL D
  13. 13. M Y R E AL TAG L I N E Those who say that it cannot be doneshould get out of the way of those who are doing it!
  14. 14. M Y I DE A
  15. 15. M Y ATT I TUDE When I get sadI stop being sad and be AWESOME instead
  16. 16. M Y F AM IL Y
  17. 17. I N TRO
  18. 18. Chapter 1the 100% human
  19. 19. FOUR TRE N DS, FO R RE ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
  20. 20. 1. ID E NT I TY
  21. 21. 1. ID E NT I TY
  22. 22. 1. ID E NT I TY
  23. 23. 1. ID E NT I TY
  24. 24. 1. ID E NT I TYBloggs, youtube, flickr, ”old sites” etc...
  25. 25. 2 . N E TWO R Kthe social graph...
  26. 26. 2 . N E TWO R K... its people
  27. 27. 2 . N E TWO R Ksocial knots
  28. 28. 2 . N E TWO R Kand it always has been...
  29. 29. M AKE ME N TA L N OTEcontent isnt king, conversation is content is just the stuff we talk about
  30. 30. 2 . N E TWO R K
  31. 31. 2 . N E TWO R K”We aren’t simply projecting identity, we’re creating it.” Renny Gleeson @ TED
  32. 32. 3 . YO U A RE I NTE R N E TSharing is caring
  33. 33. 3 . YO U A RE I NTE R N E TCreating identity...
  34. 34. 3 . YO U A RE IN TE R NE TThe volume... • 1 billion objects added every day (facebook) • 2 billion ”likes” • 50% by phone • 32 hrs video / every minute (Youtube) • and so on...
  35. 35. 3 . YO U A RE IN TE R NE T01:44 am
  36. 36. 3 . YO U A RE I NTE R N E TTransparens
  37. 37. 3 . YO U A RE IN TE R NE Thttp://jardenberg.se/live
  38. 38. 3 . YO U A RE I NTE R N E TTransparency vs. integrity
  39. 39. 3 . YO U A RE I NTE R N E TTransparency vs. integrity
  40. 40. 3 . YO U A RE I NTE R N E T”Its not information overload its filter failure” Clay Shirky @ Here comes everybody
  41. 41. 3 . YO U A RE I NTE R N E T
  42. 42. 3 . YO U AR E IN TE R NE T
  43. 43. 4 . YO U D ON T C AREThe geeks dont rule
  44. 44. 4 . YOU DO N T C ARE”One machine”
  45. 45. 6 billion ”HB”
  46. 46. 4 . YO U D ON T C AREUbiqutuous
  47. 47. 4 . YO U D ON T C AREA new look at knowledge
  48. 48. 4 . YO U D ON T C AREIt all comes together
  49. 49. 4 . YOU DO N T C AREIts a new way
  50. 50. 4 . YOU DO N T C AREand we really dont care
  51. 51. 4 . YOU DO N T C ARE
  52. 52. 4 . YOU DO N T C ARElike electricity in the wall or water in the tap
  53. 53. FOUR TRE N DS, FO R RE ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
  54. 54. N OW YOU !As an individual... • Shared vision? • Fun or fear / friend or foe • Transparency vs Integrity • The new persona? • 5 min personal reflection • 10 min in group (3ppl/group) • Share top-2 insights (unique) • Discussion
  55. 55. Chapter 2what’s social media marketing? (IMHO and in YNSHO)
  56. 56. TH E D E F IN I T ION
  57. 57. BIG SO C I A L
  58. 58. BIG SO C I A L
  59. 59. BIG SO C I A L
  60. 60. SM ALL SO C I AL
  61. 61. SM ALL SO C I AL
  62. 62. SM ALL SO C I AL
  63. 63. SM ALL SO C I AL
  64. 64. SM ALL SO C I AL
  65. 65. BIG SO C I A L
  66. 66. N OW YOU !Chapter 3 • Digital social campaigns • How do they feel, on a personal level? • Your campaigns • 5 min personal reflection • 10 min in group • Share top-2 insights (unique) • Discussion
  67. 67. Chapter [n] and now what?
  68. 68. OK , T HE FUTU RE
  69. 69. TH E F UTU RE I S N OW
  70. 70. N O E XCUSE .. .
  71. 71. It’s not a numbers game... [n]% is not a waste! if it enables two people - previously unable to communicate to do so ... You have a new market
  72. 72. Strive to incorporateonline and social media channels into all everyday operations
  73. 73. Avoid the big #FAILGo for the ”easy” #WIN
  74. 74. Be curious – get inspired! and just do it...
  75. 75. When I get sad I stop being sad and beAWESOME instead
  76. 76. M AKE ME N TA L N OTE http://jardenberg.se http://mindpark.se @jockejoakim@jardenberg.com +46 735 187700
  77. 77. THE END
  78. 78. Chapter [n] attitude
  79. 79. TH E ATT I TUDEMillions of misconceptions • About meatspace vs cyberspace • About ”learning” vs ”doing” • About young vs old • About that it might be to late? • The second mouse gets the cheese - keep the faith;)
  80. 80. M IN DSE T
  81. 81. M IN DSE T
  82. 82. M IN DSE T
  83. 83. TH E V I SION”Predicting the next 5,000 days of the web”
  84. 84. M AKE ME N TA L N OTEWatch every movie on ted.com
  85. 85. TH E V I SION”One machine”
  86. 86. TH E VI SIO N1 HB (Human brain)• 1,5 billion PC• 3 billion cellphones• 30 million servers• 60 trillion links
  87. 87. TH E V I SION6 billion ”HB”
  88. 88. TH E P ROB LE MThe only thing we know for sure about thefuture is that we will be wrong!
  89. 89. H ISTO R Y” I’m old enough to know a lot of thingsfrom life experience.I know that newspapers is where youget your political news and how youlook for a job. I know that music comesfrom stores. I know that complicatedthings like software and encyclopediahave to be created by professionals.And in the last 15 years, I’ve had tounlearn every one of those things anda million other because they stoppedbeing true.”
  90. 90. M AKE ME N TA L N OTEClay Shirky : ”Here comes everybody”
  91. 91. OK , T HE FUTU RE
  92. 92. TH E F UTU RE I S N OW
  93. 93. Chapter [n]Darwin & the two big ones
  94. 94. SP E E DDarwins law
  95. 95. SP E E D OF C H AN GEIt is not the strongest of thespecies that survivenor the most intelligentbut the one most responsive tochange
  96. 96. AN D THE MA GN I TUDE300 services / day
  97. 97. TH E BIG TWOGoogle: ”all the information” Facebook: ”all the people”
  98. 98. STUDY
  99. 99. M AKE ME N TA L N OTEpsst. dont buy reports
  100. 100. M AKE ME N TA L N OTE
  101. 101. A NOTE
  102. 102. N OW YOU !As an individual... • Shared vision? • Fun or fear / friend or foe • Transparency vs Integrity • The new persona? • 5 min personal reflection • 10 min in group • Share top-2 insights (unique) • Discussion
  103. 103. Chapter [n] six one-liners
  104. 104. 1. Its not a lesson to be learned – its a life to live
  105. 105. If you don’t enjoy it – don’t even try
  106. 106. Life is your classroom – have fun in it
  107. 107. 2. Use technology– even for its own sake
  108. 108. It used to be ”don’t”
  109. 109. Be curious – get inspired!
  110. 110. 3. An industry too big to bend is bound to break
  111. 111. Big business don’t get Darwin
  112. 112. N OTE S TO M E DI A
  113. 113. Embrace change.It’s full of opportunities.
  114. 114. Strive to incorporate online and social media channels into all everyday operations
  115. 115. 4. Keep it simple. No, listen! I mean itKeep it really simple
  116. 116. Strive to incorporateonline and social media channels into all everyday operations
  117. 117. KISS It’s still true... ... and hard workIt’s often easier to complicate things ;)
  118. 118. 5. Babysteps
  119. 119. Remember Iris
  120. 120. Avoid the big #FAILGo for the easy #WIN
  121. 121. The three chunks... • The web of relevance (google) (knowledge) • The web of relations (facebook) (conscience) • The web of realtime (twitter) (consciousness)
  122. 122. 6. Mobile first
  123. 123. 6 miljarder ”HB”
  124. 124. Where there is joy, curiosity, a sense of opportunity,determination and smart people taking collaborative babysteps – things will be good! #lifeisgood
  125. 125. I NTROThe Chapters• 0 - this intro...• 1 - Attitude• 2 - Darwin & the two big ones...• 3 - Four trends, for real• 4 - Six oneliners• 5 - and now?
  126. 126. N OW YOU !As a business... • Who’s in control - and how does it feel? • Biggest fear? • Favorite opportunity? • What must change? • 5 min personal reflection • 10 min in group • Share top-2 insights (unique) • Discussion

×