A Crash Course on the d.school Virtual Crash Course

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A report from the d.school Virtual Crash Course hosted by Susan Wolfe and the Optimal Experience team. Presented to the IxDA Sydney Meetup on 23 Aug 2012.

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A Crash Course on the d.school Virtual Crash Course

  1. 1. A CRASH COURSE ONTHE D.SCHOOL VIRTUALCRASH COURSENIRISH SHAKYAUSER EXPERIENCE CONSULTANTOBJECTIVE DIGITAL 1
  2. 2. WHEN? o d.school!! :)! Today! 2
  3. 3. WHERE? 3
  4. 4. WHAT?•  A 90-minute design challenge•  Created by the Stanford d.school•  “A 90-minute video-led cruise through our methodology”•  Pair up with a partner•  Identify their needs•  Redesign the gift-giving experience for the partnerTo learn the fundamentals of Design Thinking! 4
  5. 5. WHO? George Kembel Jeremy Utley 5
  6. 6. HOW? 6
  7. 7. HOW? 7
  8. 8. HOW? •  Together for 18 years! •  Can’t think of one! •  Moved to Australia! •  Personal! •  Know each other pretty well! •  Needed v wanted! •  Thought he would be excited about •  Practical! getting email on the phone! •  Didn’t know he needed it! •  But he was excited about TUneIn •  Needed a new phone! radio! •  Phone falling apart! •  Have had it for a few weeks! •  Looked online: Ebay, Gumtree! •  Pitched the benefit of communication (iMessage)! •  Daughter is travelling (Viber)! •  Find smartphone! •  Next internet banking! •  No reception on Vodafone! 8
  9. 9. HOW? 9
  10. 10. HOW? •  Fill a gap (need)! •  Give something practical! The Techie Girl! •  Show that she cares about the person! •  Get him to use the technology that’s available to make life easier! •  Make it easier for the receiver to talk to his Get partner to use technology! daughter o/s! •  Use Internet banking! •  Practical! She feels that it would help her partner! •  Need-based! •  Tech-oriented! do more things easily.! 10
  11. 11. HOW? 11
  12. 12. HOW? The Techie Girl needs a way to get her partner to use new technology because she feels that it would help him do more things easily.! ✗ ✗ Demoing! Appealing to his emotions, ✓ Walking the talk! I like that!! ✓ not the sheer facts! I like that!! 12
  13. 13. HOW? 13
  14. 14. HOW? 14
  15. 15. HOW? 15
  16. 16. BUILDING THE PROTOTYPE 16
  17. 17. BUILDING THE PROTOTYPE 17
  18. 18. BUILDING THE PROTOTYPE 18
  19. 19. BUILDING THE PROTOTYPE 19
  20. 20. THE PROTOTYPE 20
  21. 21. HOW? 21
  22. 22. HOW? •  Would give a gift I would use! •  My values! •  ‘sweet’! What if recipient doesn’t see this as important or meaningful?! 22
  23. 23. WHY? 23
  24. 24. WANT TO KNOW MORE? http://dschool.stanford.edu/dgift/ 24

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