By Ollie, Jamie & Ashlea

1. Andrew Goodwin http://www.youtube.com/watch?v=XvIw5ZqC1ms

2. Lyrics relationship to visual – complimentary The woman shaking a polariod picture while the artist sings the complementary lyrics. ‘shake it like a polaroid picture’

3. Music and Visual relationship – Complimentary Fast music lyrics with fast dancing and hand gestures the fast upbeat style of music lends itself to the use of the bright costume colours and set design

4. Notions of looking – Objectification of Women The band member is provocatively dancing with this female member of the audience, treating her like an object. Her costume also supports this idea of objectification as she is wearing very little.

5. Notions of looking – Frame within a frame These polaroid pictures are being used as the frames of moving images from the bands music video Each polaroid picture is a separate frame showing different scenes from this bands performance

6. Demands of the record label – Representation of the artist They are trying to show off the artist by making him every member of the band This increases the amount of exposure the artist gets throughout the video

7. Intertextuality – Ideas from television programmes This texts the credit idea commonly used in television programmes, so the audience can relate to what they are seeing