2. Andrew Goodwins 5 Key
Aspects
O Andrew Goodwin has identified 5 key
aspects that are used in music video’s:
1. Relationship between lyrics and visuals
2. Narrative based
3. Performance based
4. Star image
5. Technical aspects of a song
3. Relationship between lyrics
and visuals
O A music video can either amplify (where
meanings and effects repeated which relates
to the lyrics), illustrate (showing the meaning
behind the lyrics visually) or contradict the
lyrics (where the visuals do not match the
lyrics).
O Stan by eminem is an example of an illustrate
music video
O ‘I love college’ by Asher Roth is an example of
an amplifying music video
4. Narrative based
O Narrative based music videos are
normally for synthetic artists
O All narratives have a beginning, middle
and end.
O Narratives usually focus upon the image
of the artists, e.g. showing close ups.
O An example of a narrative based music
video is
5. Performance based
O Performance based music videos are
normally for organic artists
O They usually show close ups on
instruments and focus much less on the
faces of the artists.
O Normally in an organic setting e.g. filming
in a barn
6. Star Image
O The star image is all about the look of the
artist and how their image has developed
over time.
O The star image is normally created by
synthetic artists.
7. Technical aspects of the song
O Without the technical aspects of the music
video, it is likely to become boring. Having
a range of different shots and edits,
represented through quick cuts, jump
cuts, parallel edits, colour edits, cutting to
the beat etc.
