2. Goodwin’sTheory
There are 6 main theories within ‘Goodwin’sTheory’
■ Links betweenVisuals and Music
■ Links betweenVisuals and Lyrics
■ Genre characteristics
■ Notions of Looking
■ Voyeurism
■ Intertextual reference
3. Links betweenVisuals and Music
■ Links between the music and visuals can be different based on the different genres
and also the style of the music in general, speed of the beat.
Links betweenVisuals and Lyrics
■ Goodwin’s theory states that the lyrics of a song will almost always have an impact
and relate to the music video.
■ Visuals help the audience understand the meaning of the lyrics.
4. Genre characteristics
■ Music videos often use genre characteristics, which are basically stereotypes of the
music genre. For example in a rock video you would expect the band to do a live
performance.
Notions of Looking
■ Notions of Looking is looking into someone's life, for example women are often seen as
sexual objects and men are seen as violent.
5. Voyeurism
■ Voyeurism is used a lot in music videos, it is most commonly used with the female
body, however it has and can also be used with the male body.
Intertextual reference
■ Intertextual reference is when the video is influenced by cultural influences.
6. Mulvey’sTheory
■ Mulvey’s theory is that in film, the male gaze happens when the audience is in the
perspective of a straight male, and the scene focuses on the curves of a woman's body.
7. Mulvey’sTheory
■ The theory suggests that the gaze denies female identity and objectifies women.
■ She also thinks that Hollywood is very guilty of this, and they play a part in making it
acceptable for men to look at women in such a way.
