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The WarriorsThe Warriors
Rockstar Toronto and Rockstar Leeds
Cultural Influences + ReleaseCultural Influences + Release
- It is a game made based on the 1979 cult film
‘The Warriors’.
- It was made to be available for the Xbox, PS2
and PSP platforms.
- Release dates:
PS2 & Xbox
North America: October 17, 2005
Europe: October 21, 2005
PSP
North America: February 12, 2007
Europe: February 23, 2007
MarketingMarketing
-Above are posters for the game and the cover art similar to
the characters in the film and the film poster.
-http://www.youtube.com/watch?v=HAvldhE4FnU is the link to
‘The Warriors’ trailer. It is similar to the majority of other
Rockstar Games, showing Violence and Provocative Language,
designed to be controversial.
-http://www.rockstargames.com/thewarriors/ is the official
website for the game where additional information can be
found.
Distribution and PreviewsDistribution and Previews
 Available in all good Video game retailers
(Shops and Online) and most Electrical
stores.
The Warriors has a few Previews of the
gameplay such as:
http://www.youtube.com/watch?v=esSJNOxyYKE&feature=related
http://www.youtube.com/watch?v=8FSB0uGcG1I&feature
ReceptionReception
 Gamespot Website: “The Warriors delivers as a completely stand-alone work, and
any fan of beat-'em-up games is certain to enjoy it on some level.”
 IGN Website: “Finally! A modern day brawler that has just as much punch as it does
panache.”
 Team Xbox Website: “Leave it to Rockstar Games to do what people had once
deemed impossible, yet again.”
 The game itself received very little criticism despite its violence and language
issues. However the movie received a lot of criticism originally so this is expected to
have affected the little amount of criticism this time around.
 According to www.gamerankings.com ‘The Warriors’ has received an average rating
of 83.67%
 Units sold =0.65 million
 Profit = £2.08 million
ReceptionReception
 Gamespot Website: “The Warriors delivers as a completely stand-alone work, and
any fan of beat-'em-up games is certain to enjoy it on some level.”
 IGN Website: “Finally! A modern day brawler that has just as much punch as it does
panache.”
 Team Xbox Website: “Leave it to Rockstar Games to do what people had once
deemed impossible, yet again.”
 The game itself received very little criticism despite its violence and language
issues. However the movie received a lot of criticism originally so this is expected to
have affected the little amount of criticism this time around.
 According to www.gamerankings.com ‘The Warriors’ has received an average rating
of 83.67%
 Units sold =0.65 million
 Profit = £2.08 million

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Case Study- The Warriors Connor

  • 1. The WarriorsThe Warriors Rockstar Toronto and Rockstar Leeds
  • 2. Cultural Influences + ReleaseCultural Influences + Release - It is a game made based on the 1979 cult film ‘The Warriors’. - It was made to be available for the Xbox, PS2 and PSP platforms. - Release dates: PS2 & Xbox North America: October 17, 2005 Europe: October 21, 2005 PSP North America: February 12, 2007 Europe: February 23, 2007
  • 3. MarketingMarketing -Above are posters for the game and the cover art similar to the characters in the film and the film poster. -http://www.youtube.com/watch?v=HAvldhE4FnU is the link to ‘The Warriors’ trailer. It is similar to the majority of other Rockstar Games, showing Violence and Provocative Language, designed to be controversial. -http://www.rockstargames.com/thewarriors/ is the official website for the game where additional information can be found.
  • 4. Distribution and PreviewsDistribution and Previews  Available in all good Video game retailers (Shops and Online) and most Electrical stores. The Warriors has a few Previews of the gameplay such as: http://www.youtube.com/watch?v=esSJNOxyYKE&feature=related http://www.youtube.com/watch?v=8FSB0uGcG1I&feature
  • 5. ReceptionReception  Gamespot Website: “The Warriors delivers as a completely stand-alone work, and any fan of beat-'em-up games is certain to enjoy it on some level.”  IGN Website: “Finally! A modern day brawler that has just as much punch as it does panache.”  Team Xbox Website: “Leave it to Rockstar Games to do what people had once deemed impossible, yet again.”  The game itself received very little criticism despite its violence and language issues. However the movie received a lot of criticism originally so this is expected to have affected the little amount of criticism this time around.  According to www.gamerankings.com ‘The Warriors’ has received an average rating of 83.67%  Units sold =0.65 million  Profit = £2.08 million
  • 6. ReceptionReception  Gamespot Website: “The Warriors delivers as a completely stand-alone work, and any fan of beat-'em-up games is certain to enjoy it on some level.”  IGN Website: “Finally! A modern day brawler that has just as much punch as it does panache.”  Team Xbox Website: “Leave it to Rockstar Games to do what people had once deemed impossible, yet again.”  The game itself received very little criticism despite its violence and language issues. However the movie received a lot of criticism originally so this is expected to have affected the little amount of criticism this time around.  According to www.gamerankings.com ‘The Warriors’ has received an average rating of 83.67%  Units sold =0.65 million  Profit = £2.08 million