2. • One of Goodwin’s theories is that music videos are used as
promotional devices to nit only sell the song but to also sell
the artist by identifying their ‘brand’ image. In this video there
are many wide shots of the band (Fun) performing thus
portraying their ‘brand image’ that they are real musicians (as
they are playing their own instruments), typical of the indie-pop
genre. However, at the same time, they present a lively
and vibrant performance a typical convention of the pop
genre.
3. • The establishing shots of the band member’s identify the
narrative of the video which is that the band (Fun) is
performing on stage at the bar where a riot breaks out.
• The shot of a man walking across to the bar also helps the
audience to identify the narrative as this shot establishes the
mise en scene that reinforces the narrative that the band are
performing in a bar. Majority of Fun’s music video is shot in
slow motion; whilst parts of it are shot in real time.
4. Lyrics and Visuals
• In this genre of indie pop, the relationship
between the lyrics and visuals tends to be
commonly illustrative although some music
videos may incorporate elements of
amplifying meaning.
5. • “My lover she’s waiting for me just across the
bar” – There is a shot of a guy walking over to
the bar where a female is waiting making this
scene highly redundant.
6. • “And you feel like falling down”
• The lyrics ‘falling down’ are edited together with a
scene where by a mobile phone is being thrown in
mid-air so it results in falling to give the lyrics
physical representation for the audience.
7. • There is a point of view shot of the mobile
phone displaying a text message reading
“NOW” giving the implication that the
message was possibly a signal to begin a flash
mob.
8. Music and visuals
Goodwin uses the concept of ‘Synaesthesia’ when
analysing the relationship between the music and
the visuals. He states Synaesthesia is the process by
which sensory impressions are carried over from
one scene to another. The images we see when
listening to the music.
9. Close ups demanded by the record
label
• There are close ups and mid close ups of the lead
singer. This is so the audience can identify him and
the fact the singer is looking directly into the camera.
This example allows the audience to feel a part of the
song and experience. The artist’s emotions thus
attracting them to purchase the song. This links to
Goodwin’s theory where music videos are
promotional devices.
10. Notion of looking – Mulvey’s theory:
Voyeuristic treatment of females
• Indie-pop music videos don’t tend to focus on
the notion of looking. Due to mulveys theory
being outdated the video has a tendency to
focus on her theory of the male gaze. Both the
males and females are dressed appropriately
and are not represented as being sexual
subjects.
