Mass Media

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An introduction to mass media for Communication Processes students in ESO

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Mass Media

  1. 1. MASS MEDIA USING THE INTERNET YOU CAN GET A SIMPLE DEFINITION TO WHAT THE MASS MEDIA ARE WHAT TYPES OF MASS MEDIA DO YOU KNOW? CAN YOU THINK OF SOME EXAMPLES?
  2. 2. A DEFINITION!!!!! <ul><li>Mass media is those means of communication that reach and influence large numbers of people, especially newspapers, popular magazines, radio, and television. </li></ul><ul><li>The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines . </li></ul><ul><li>Mass media includes Internet media (like blogs , message boards ,social networks podcasts , and video sharing ). </li></ul>
  3. 3. <ul><li>WHAT MEDIA CAN YOU THINK OF? </li></ul>THE INTERNET ADVERTISING NEWSPAPERS AND MAGAZINES TV CHANNELS: Terrestrial Satellite Digital BOOKS, COMICS RADIO STATIONS FILMS, VIDEOS, ANIMATION
  4. 4. WHY SHOULD WE STUDY THE MEDIA?
  5. 5. <ul><li>1. THEY ARE ALL AROUND US </li></ul><ul><li>Nowadays we are surrounded by all types of media. We wake up through radio stations in our alarm clocks, we surf the Internet and tones of ads appear, we can hardly avoid it. </li></ul>
  6. 6. <ul><li>2. THEY ARE MASSIVE. </li></ul><ul><li>A Newspaper can sell 700.000 issues in one day; a TV programme can be watched by millions of people at the same time!! </li></ul>
  7. 7. <ul><li>3. THEY MEDIATE. </li></ul><ul><li>News reporting is not immediate. </li></ul><ul><li>The relationship between the news and the audience is not direct. </li></ul><ul><li>There is not communication between the source and the receiver, there’s no feedback . </li></ul>
  8. 8. WHO MEDIATES TO WHOM? x
  9. 9. WHO MEDIATES TO WHOM? Few professional mega-corporations Audience seen as consumers x No feedback!!
  10. 10. 4 . IF WE UNDERSTAND THEM, WE CAN BE CRITICAL , IF WE ARE CRITICAL, WE CAN’T BE SO EASILY MANIPULATED.
  11. 11. How much media do we consume?
  12. 12. COMMON SENSE MEDIA's POLL OF SOCIAL NETWORKING (Aug 2009) Teen social networking by the numbers <ul><li>51 Percentage of teens who check their sites more than once a day. </li></ul><ul><li>22 Percentage who check their sites more than 10 times a day. </li></ul><ul><li>39 Percentage who have posted something they later regretted. </li></ul><ul><li>37 Percentage who have used the sites to make fun of other students. </li></ul><ul><li>25 Percentage who have created a profile with a false identity. </li></ul><ul><li>24 Percentage who have hacked into someone else's social networking account. </li></ul><ul><li>13 Percentage who have posted nude or seminude pictures or videos of themselves or others online. </li></ul>WATCH OUT!!
  13. 13. DANGEROUS ATTITUDES

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