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ROLE OF MEDIA IN SOCIETY
Dr Akhlas Ahmed,
Greenwich university
Lecture-2, Feb 24th 2014
Media – What’s it?
Media refers to various means of communication:-
 Newspaper
 Radio
 Television
 Internet etc.
The t...
Role of Media
 To Educate about Human Rights.
 Building the Society.
 Aware against Social & Economic Evils.
Advantages of Media
 2 E’s of Media:- Education & Entertainment.
 Benefits from Internet.
 Promoting Literacy.
 Keeps ...
Disadvantages of Media
 Chutpatti or Masala News.
 Bad impact on Children.
 Improper Stuffs.
 Internet Curse.
MASS OPINION
How do media influence public opinion?
Conclusion:
 Media brought the world at our room.
 Get Weather Reports very easily.
 Get NEWS of various parts of the W...
Media – Black & White Sides:
 Media has its both Black and White sides of it.
 White part for awesomeness and
 Black si...
Mass Media Influence on Society
Over the last 500 years, the
influence of mass media has
grown exponentially with the
adva...
First there were books,
then newspapers, magazines,
photography, sound recordings,
films, radio, television, so-
called Ne...
Mass Media Influence on Society
Today, just about everyone depends
on information and communication
to keep their lives mo...
Mass Media Influence on Society
According to a recent Fortune
500 list, the top five in terms
of revenue are:
•Walt Disney...
How does News Influence on Society
Mass Media Influence on Society
How do Ad Influence on Society
Media of the future?
How is the ‘media’ a good thing?
Can the ‘media’ be harmful?
Why study the ‘media’?
Focus on ‘print’ media texts:-
•Newspaper articles
•Magazine articles
•Leaflets
•Brochures
•Advertisements
•Guidebooks
•We...
Text type
Audience
Purpose
•Inform
•Explain
•Describe
•Advise
•Persuade
•Argue
•Analyse
•Review
•Comment
Purpose
•Newspaper articles
•Magazine articl...
Audience – the central cog
The intended ‘consumer’ of a media text
shapes its form and purpose –
•Age
•Gender
•Education
•...
Analysing a media text
Presentational
features
Language
Structure &
organization
Content
Presentational features
•Typography
•Titles & captions
•Layout
•Graphics & images
•Colour
•White space
Language
•Word type & effect
•Emotive language
•Jargon
•Tone
•Rhetoric
•Sound effects
•Puns & wordplay
Structure & Organization
•Sentence length & type
•Paragraph length & structure
•Order & sequence of information
Content
•Fact
•Opinion
•Bias
•Anecdotes
•Exemplification
•Reported speech
Role of Mass Media
in society with political
influence with particular
reference to Pakistan
Thanks
Lecture # 02 (media & society)
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Lecture # 02 (media & society)

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Lecture # 02 (media & society)

  1. 1. ROLE OF MEDIA IN SOCIETY Dr Akhlas Ahmed, Greenwich university Lecture-2, Feb 24th 2014
  2. 2. Media – What’s it? Media refers to various means of communication:-  Newspaper  Radio  Television  Internet etc. The term can also be used as a collective for:-  Press or News reporting agencies.
  3. 3. Role of Media  To Educate about Human Rights.  Building the Society.  Aware against Social & Economic Evils.
  4. 4. Advantages of Media  2 E’s of Media:- Education & Entertainment.  Benefits from Internet.  Promoting Literacy.  Keeps informed & Updated.
  5. 5. Disadvantages of Media  Chutpatti or Masala News.  Bad impact on Children.  Improper Stuffs.  Internet Curse.
  6. 6. MASS OPINION How do media influence public opinion?
  7. 7. Conclusion:  Media brought the world at our room.  Get Weather Reports very easily.  Get NEWS of various parts of the World.  Entertains massive part of the public.  But addicted to various serial is harmful for daily lives, especially Younger generation of the society leave their studies to watch TV serials.  Grows the children violent by maliciously showing wrestling in many sports channels.
  8. 8. Media – Black & White Sides:  Media has its both Black and White sides of it.  White part for awesomeness and  Black side is its Reverse.
  9. 9. Mass Media Influence on Society Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology.
  10. 10. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, so- called New Media of the Internet, and now social media.
  11. 11. Mass Media Influence on Society Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, traveling, personal relationships, and the other stuff with which we are involved.
  12. 12. Mass Media Influence on Society According to a recent Fortune 500 list, the top five in terms of revenue are: •Walt Disney Company •News Corporation •Time Warner •CBS Corporation •Viacom
  13. 13. How does News Influence on Society
  14. 14. Mass Media Influence on Society
  15. 15. How do Ad Influence on Society
  16. 16. Media of the future?
  17. 17. How is the ‘media’ a good thing?
  18. 18. Can the ‘media’ be harmful?
  19. 19. Why study the ‘media’?
  20. 20. Focus on ‘print’ media texts:- •Newspaper articles •Magazine articles •Leaflets •Brochures •Advertisements •Guidebooks •Websites
  21. 21. Text type Audience Purpose
  22. 22. •Inform •Explain •Describe •Advise •Persuade •Argue •Analyse •Review •Comment Purpose •Newspaper articles •Magazine articles •Leaflets •Brochures •Advertisements •Guidebooks •Websites
  23. 23. Audience – the central cog The intended ‘consumer’ of a media text shapes its form and purpose – •Age •Gender •Education •Socio-economic status •Hobbies and interests
  24. 24. Analysing a media text Presentational features Language Structure & organization Content
  25. 25. Presentational features •Typography •Titles & captions •Layout •Graphics & images •Colour •White space
  26. 26. Language •Word type & effect •Emotive language •Jargon •Tone •Rhetoric •Sound effects •Puns & wordplay
  27. 27. Structure & Organization •Sentence length & type •Paragraph length & structure •Order & sequence of information
  28. 28. Content •Fact •Opinion •Bias •Anecdotes •Exemplification •Reported speech
  29. 29. Role of Mass Media in society with political influence with particular reference to Pakistan
  30. 30. Thanks

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