Campaign plan template 7.13.10


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Campaign plan template 7.13.10

  1. 1. John Smith for CongressCampaign Plan<br />
  2. 2. Objectives<br /><ul><li>Create a compelling and easy to remembercampaignmessage.
  3. 3. Build a grassroots network across the district.
  4. 4. Build a campaigncommittee of keyinfluentials.
  5. 5. Raise $400k for the Republican primary.
  6. 6. Raise $1.1 million for the generalelection.
  7. 7. Win</li></li></ul><li>Administration<br /><ul><li>Early July 2011 - State/Federallegalfilings of candidacy – Jared Stimson, attorney-at-law
  8. 8. Late July 2011 - Open campaigncheckingaccount – Rachel Plank, CPA
  9. 9. June 2011 – Begin signing up keyinfluentials for campaigncommittee – Larry Romero, campaign chairman
  10. 10. August 2011 – volunteer/activistsign-ups, volunteercoordinator Tim Wells</li></li></ul><li>Message“If you can find it in the yellow pages government probably should not be doing it.” –Gov. Mitch Daniels<br />Freeze all non military spending projects. <br />Conduct year long public audit on all Government spending with full CSPAN coverage.<br />Immediate “tax holiday” for all small business’ that gross less than 5 million annually.<br />Replace Socialized National Healthcare and replace with Health Savings Accounts.<br />
  11. 11. Positioning<br />What do I want to say?<br />Government spends too much of our money.<br />Why do I want to say it? <br />Because I believe it and it will connect to average non-political voters.<br />Who do I want to listen?<br />Middle income married two income families<br />Is my message important/relevant to voters?<br />Yes. Unemployment and taxes are up in the last 4 years in the district.<br />How will I deliver this message?<br />Aggressive speaking and public appearance schedule. Well funded online and offline advertising campaign.<br />
  12. 12. Positioning Grid<br />
  13. 13. Budget<br />20% salaries, office and overhead<br />7% cost of fundraising<br />5% polling<br />10% online ads/engagement<br />14% mail<br />5% phones<br />39% TV and radio<br />
  14. 14. The Numbers<br />2008 voter turnout 62% - 2012 will be approx 60%<br />2008 198,340 total votes cast – 2012 approx. total votes cast will be 188,651<br />We will need 96,212 votes to win.<br />Votes will come from <br />Washington County 31%<br />Taylor County 27%<br />Bourbon County 19%<br />White County 12%<br />Zeller County 11%<br />
  15. 15. 2008 vs. 2012<br />Anti-Republican sentiment has died down and Obama not as popular.<br />Johnson for Congress campaign only raised $742k and only got 42% of the vote.<br />Smith for Congress has better fund raising potential and incumbent was hit with another ethics violation last year.<br />
  16. 16. Campaign Allies<br />Centerville NFIB chapter<br />Right to Life of Indiana<br />Hucksaw Valley Deer Hunting Club<br />Washington County Taxpayer Alliance<br />Local Republican clubs<br />
  17. 17. Schedule<br />Important date<br />Important date<br />Important date<br />Important date<br />Important date<br />Important date<br />Important date<br />Important date<br />Important date<br />Important date<br />
  18. 18. Grassroots<br />County chapters of Smith for Congress will meet monthly for planning and brief form candidate or campaign manager.<br />Use facebook fan page to let fans choose yard sign, bumper sticker and t-shirt designs for the campaign.<br />Public Google calendar will allow grassroots leaders to update campaign on specifics of all local events.<br />“SmithText” mobile campaign will allow campaign to keep fans updated and current on day-to-day campaign activities and candidate travel.<br />