SlideShare a Scribd company logo
1 of 10
Download to read offline
MASS MEDIA
WHAT IS MASS MEDIA

“It is a message created by a person or a group of
people sent through a transmitting device (a
medium) to a large audience or market”
Mass media is communication that reaches and
influences a large number of people.
2
MASS-MEDIA CONTROLS OUR LIVES MORE
THEN EVER BEFORE



Aristotle said,



“Media is the means of catharsis and is must
for normal living”.

3
TYPES OF MASS MEDIA
 Print

media

 Electronic

 Interactive

media
media
4
TYPES OF MASS MEDIA


Radio



TV




Newspapers and large
circulation magazines
Billboards



People



Internet
TO INFORM:
•Information is most important
function the power of mass media
to inform is almost credible.
•People read newspaper to know
about
what, when, where, who, why &
How the things are happening
pertaining to personalities or
institutions.

•It brings about greater awareness
among the masses about men
and materials.
6
TO EDUCATE:




The mass media educates people by giving information
about food, health, housing, sanitation, employment,
agriculture, industry, environment, science,
technology, modernization etc.
Radio is very useful source of information and education
both in urban and rural areas in developing countries.



The print media predominant source of education Ex:
Newspaper, Journals etc.

7
TO ENTERTAIN:
Mass media also entertains people.
 Film, television, radio are increasingly
subjected to commercialization via
entertainment.
 Television is nation’s number one
entertainment medium. But film & radio are
not far behind.


8
THESE PEOPLE WORK TO MAKE YOU
AWARE OF WHAT IS HAPPENING
AROUND THE WORLD
IMPORTANCE OF MEDIA IN PAKISTAN






Media and Judiciary are two independent pillars to
save the country from sudden slippage
Pakistan the responsibility of media is much more
then any media in the world, because Pakistan needs
a big change and only media is now, as much
powerful.
At present media is the only source which is easily
accessible by all walks of people through various
electronic appliances i.e. TV, Radio, Internet, News
Papers and now mobile phones also used by people
to aware of events every time.
10

More Related Content

What's hot (20)

MASS MEDIA & IMPACT
MASS MEDIA & IMPACTMASS MEDIA & IMPACT
MASS MEDIA & IMPACT
 
Electronic media
Electronic mediaElectronic media
Electronic media
 
New media
New mediaNew media
New media
 
Functions of mass communication
Functions of mass communicationFunctions of mass communication
Functions of mass communication
 
Print media
Print mediaPrint media
Print media
 
Effects of Mass Communication
Effects of Mass CommunicationEffects of Mass Communication
Effects of Mass Communication
 
What is a newspaper
What is a newspaperWhat is a newspaper
What is a newspaper
 
Role And Impact of Media On Society
Role And Impact of Media On SocietyRole And Impact of Media On Society
Role And Impact of Media On Society
 
Mass media
Mass mediaMass media
Mass media
 
Print media pdf
Print media pdfPrint media pdf
Print media pdf
 
Print media
Print mediaPrint media
Print media
 
Print media
Print mediaPrint media
Print media
 
Importance of Newspapers
Importance of NewspapersImportance of Newspapers
Importance of Newspapers
 
Role of media in Pakistan
Role of media in PakistanRole of media in Pakistan
Role of media in Pakistan
 
Panel discussion Programmes on Radio
Panel discussion Programmes on RadioPanel discussion Programmes on Radio
Panel discussion Programmes on Radio
 
The Impact Of Media In The Society
The Impact Of Media In The Society The Impact Of Media In The Society
The Impact Of Media In The Society
 
ELECTRONIC MEDIA
ELECTRONIC MEDIAELECTRONIC MEDIA
ELECTRONIC MEDIA
 
Characteristics of Electronic Media
Characteristics of Electronic Media Characteristics of Electronic Media
Characteristics of Electronic Media
 
Radio
RadioRadio
Radio
 
media
mediamedia
media
 

Viewers also liked

Role and impact of media on society final ppt............
Role and impact of media on society final ppt............Role and impact of media on society final ppt............
Role and impact of media on society final ppt............Aaryendr
 
The mass media
The mass mediaThe mass media
The mass mediaamber79
 
Medios De Comunicacion
Medios De ComunicacionMedios De Comunicacion
Medios De ComunicacionCarlos Motta
 
Mass media intro
Mass media introMass media intro
Mass media introAiden Yeh
 
Media Dependency Theory
Media Dependency TheoryMedia Dependency Theory
Media Dependency Theorymankoma2013
 
Impact of media on indian society
Impact of media on indian societyImpact of media on indian society
Impact of media on indian societyCharanjit Singh
 
Mass culture & mass society
Mass culture & mass societyMass culture & mass society
Mass culture & mass societyUmair Aslam
 
THE GROWTH OF INDIAN PRINT MEDIA IN THE LAST DECADE AND ITS FALLOUTS
THE GROWTH OF INDIAN PRINT MEDIA IN THE LAST DECADE AND ITS FALLOUTSTHE GROWTH OF INDIAN PRINT MEDIA IN THE LAST DECADE AND ITS FALLOUTS
THE GROWTH OF INDIAN PRINT MEDIA IN THE LAST DECADE AND ITS FALLOUTSShubha Brota Raha
 
Mass Media and Cinema
Mass Media and CinemaMass Media and Cinema
Mass Media and CinemaJiya Jain
 
Indian newspaper industry
Indian newspaper industryIndian newspaper industry
Indian newspaper industryMd Mangukiya
 
Mass Media - Functions of Mass Media
Mass Media - Functions of Mass MediaMass Media - Functions of Mass Media
Mass Media - Functions of Mass MediaJitendra Sumra
 
Mass media and its forms
Mass media and its formsMass media and its forms
Mass media and its formsJiya Jain
 
industry analysis of print media
industry analysis of print mediaindustry analysis of print media
industry analysis of print mediaguestacd5bd
 
Introduction to mass communications
Introduction to mass communicationsIntroduction to mass communications
Introduction to mass communicationsDa Professa
 

Viewers also liked (20)

Role and impact of media on society final ppt............
Role and impact of media on society final ppt............Role and impact of media on society final ppt............
Role and impact of media on society final ppt............
 
The mass media
The mass mediaThe mass media
The mass media
 
Medios De Comunicacion
Medios De ComunicacionMedios De Comunicacion
Medios De Comunicacion
 
Mass media intro
Mass media introMass media intro
Mass media intro
 
Role of the Media in the Democratic Society
Role of the Media in the Democratic SocietyRole of the Media in the Democratic Society
Role of the Media in the Democratic Society
 
Media Dependency Theory
Media Dependency TheoryMedia Dependency Theory
Media Dependency Theory
 
Impact of media on indian society
Impact of media on indian societyImpact of media on indian society
Impact of media on indian society
 
Mass culture
Mass cultureMass culture
Mass culture
 
Culture methods
Culture methodsCulture methods
Culture methods
 
Mass culture & mass society
Mass culture & mass societyMass culture & mass society
Mass culture & mass society
 
THE GROWTH OF INDIAN PRINT MEDIA IN THE LAST DECADE AND ITS FALLOUTS
THE GROWTH OF INDIAN PRINT MEDIA IN THE LAST DECADE AND ITS FALLOUTSTHE GROWTH OF INDIAN PRINT MEDIA IN THE LAST DECADE AND ITS FALLOUTS
THE GROWTH OF INDIAN PRINT MEDIA IN THE LAST DECADE AND ITS FALLOUTS
 
Mass Media and Cinema
Mass Media and CinemaMass Media and Cinema
Mass Media and Cinema
 
Indian newspaper industry
Indian newspaper industryIndian newspaper industry
Indian newspaper industry
 
Mass Media - Functions of Mass Media
Mass Media - Functions of Mass MediaMass Media - Functions of Mass Media
Mass Media - Functions of Mass Media
 
Mass media and its forms
Mass media and its formsMass media and its forms
Mass media and its forms
 
industry analysis of print media
industry analysis of print mediaindustry analysis of print media
industry analysis of print media
 
Media Dependency Theory and David K.Berlo
Media Dependency Theory and David K.BerloMedia Dependency Theory and David K.Berlo
Media Dependency Theory and David K.Berlo
 
Culture media & methods
Culture media & methodsCulture media & methods
Culture media & methods
 
Introduction to mass communications
Introduction to mass communicationsIntroduction to mass communications
Introduction to mass communications
 
Dependency Theory
Dependency TheoryDependency Theory
Dependency Theory
 

Similar to Mass media

Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awarenessArhaam Ansari
 
Mass-media.pptx
Mass-media.pptxMass-media.pptx
Mass-media.pptxAcpchTeam
 
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptx
MASS MEDIA AND MASS MEDIA EFFECTS  (G1 VYGOTSKY).pptxMASS MEDIA AND MASS MEDIA EFFECTS  (G1 VYGOTSKY).pptx
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptxslayerThunder
 
An Introduction to Electronic Media
An Introduction to Electronic Media An Introduction to Electronic Media
An Introduction to Electronic Media Sana Khan
 
MIL_Lesson 6_Evolution of Media.pptx
MIL_Lesson 6_Evolution of Media.pptxMIL_Lesson 6_Evolution of Media.pptx
MIL_Lesson 6_Evolution of Media.pptxranniejhon
 
1. Mass communication
 1.    Mass communication 1.    Mass communication
1. Mass communicationdeepak kulhari
 
Ownership Patterns.pptx
Ownership Patterns.pptxOwnership Patterns.pptx
Ownership Patterns.pptxSwaraAnand
 
Role of Electronic Media in Pakistan
Role of Electronic Media in PakistanRole of Electronic Media in Pakistan
Role of Electronic Media in PakistanAfaq Mansoor Khan
 
Role of Social Media in 21st century
Role of Social Media in 21st  centuryRole of Social Media in 21st  century
Role of Social Media in 21st centuryTehreem Saher
 
HEALTH COMMUNICATION & MASS MEDIA IN PUBLIC HEALTH
HEALTH COMMUNICATION & MASS MEDIA IN PUBLIC HEALTHHEALTH COMMUNICATION & MASS MEDIA IN PUBLIC HEALTH
HEALTH COMMUNICATION & MASS MEDIA IN PUBLIC HEALTHAminu Kende
 
Lecture 8 Media and Society
Lecture 8 Media and SocietyLecture 8 Media and Society
Lecture 8 Media and SocietyJaamAwaisHayat1
 
Basics of Journalism.pdf
Basics of Journalism.pdfBasics of Journalism.pdf
Basics of Journalism.pdfQulbeAbbas2
 

Similar to Mass media (20)

Presentation1
Presentation1Presentation1
Presentation1
 
Role of mass media in agriculture
Role of mass media in agricultureRole of mass media in agriculture
Role of mass media in agriculture
 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
 
Mass-media.pptx
Mass-media.pptxMass-media.pptx
Mass-media.pptx
 
Effects on media
Effects on mediaEffects on media
Effects on media
 
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptx
MASS MEDIA AND MASS MEDIA EFFECTS  (G1 VYGOTSKY).pptxMASS MEDIA AND MASS MEDIA EFFECTS  (G1 VYGOTSKY).pptx
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptx
 
An Introduction to Electronic Media
An Introduction to Electronic Media An Introduction to Electronic Media
An Introduction to Electronic Media
 
MIL_Lesson 6_Evolution of Media.pptx
MIL_Lesson 6_Evolution of Media.pptxMIL_Lesson 6_Evolution of Media.pptx
MIL_Lesson 6_Evolution of Media.pptx
 
1. Mass communication
 1.    Mass communication 1.    Mass communication
1. Mass communication
 
Role of media in society....chheena
Role of media in society....chheenaRole of media in society....chheena
Role of media in society....chheena
 
Media relations
Media relationsMedia relations
Media relations
 
Mass median and everyday life
Mass median and everyday lifeMass median and everyday life
Mass median and everyday life
 
Ownership Patterns.pptx
Ownership Patterns.pptxOwnership Patterns.pptx
Ownership Patterns.pptx
 
The Importance Of Mass Media
The Importance Of Mass MediaThe Importance Of Mass Media
The Importance Of Mass Media
 
Essay Mass Media
Essay Mass MediaEssay Mass Media
Essay Mass Media
 
Role of Electronic Media in Pakistan
Role of Electronic Media in PakistanRole of Electronic Media in Pakistan
Role of Electronic Media in Pakistan
 
Role of Social Media in 21st century
Role of Social Media in 21st  centuryRole of Social Media in 21st  century
Role of Social Media in 21st century
 
HEALTH COMMUNICATION & MASS MEDIA IN PUBLIC HEALTH
HEALTH COMMUNICATION & MASS MEDIA IN PUBLIC HEALTHHEALTH COMMUNICATION & MASS MEDIA IN PUBLIC HEALTH
HEALTH COMMUNICATION & MASS MEDIA IN PUBLIC HEALTH
 
Lecture 8 Media and Society
Lecture 8 Media and SocietyLecture 8 Media and Society
Lecture 8 Media and Society
 
Basics of Journalism.pdf
Basics of Journalism.pdfBasics of Journalism.pdf
Basics of Journalism.pdf
 

More from Punjab University Lahore (20)

Sampling
SamplingSampling
Sampling
 
Interview
InterviewInterview
Interview
 
Advertising
Advertising Advertising
Advertising
 
Presentation1
Presentation1Presentation1
Presentation1
 
Cleanliness
CleanlinessCleanliness
Cleanliness
 
Communication
CommunicationCommunication
Communication
 
Propaganda
PropagandaPropaganda
Propaganda
 
Max weber
Max weberMax weber
Max weber
 
Role of social medi in politics
Role of social medi in politicsRole of social medi in politics
Role of social medi in politics
 
Role of media in education
Role of media in education Role of media in education
Role of media in education
 
Print advertising
Print advertising Print advertising
Print advertising
 
Iscramlang
Iscramlang Iscramlang
Iscramlang
 
Television advertising
Television advertisingTelevision advertising
Television advertising
 
Pakistan Television Corporation (PTV)
Pakistan Television Corporation (PTV)Pakistan Television Corporation (PTV)
Pakistan Television Corporation (PTV)
 
Are women equal to men in pakistan
Are women equal to men in pakistan Are women equal to men in pakistan
Are women equal to men in pakistan
 
Media Concept
Media Concept Media Concept
Media Concept
 
43911
4391143911
43911
 
2 searching and finding information sources-khalid
2 searching and finding information sources-khalid2 searching and finding information sources-khalid
2 searching and finding information sources-khalid
 
Advertising strategy and planning
Advertising strategy and planningAdvertising strategy and planning
Advertising strategy and planning
 
Direct and indirect elections
Direct and indirect elections Direct and indirect elections
Direct and indirect elections
 

Recently uploaded

Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationdeepaannamalai16
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxkarenfajardo43
 
6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroom6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroomSamsung Business USA
 
4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptx4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptxmary850239
 
An Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERPAn Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERPCeline George
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdfMr Bounab Samir
 
18. Training and prunning of horicultural crops.pptx
18. Training and prunning of horicultural crops.pptx18. Training and prunning of horicultural crops.pptx
18. Training and prunning of horicultural crops.pptxUmeshTimilsina1
 
Jason Potel In Media Res Media Component
Jason Potel In Media Res Media ComponentJason Potel In Media Res Media Component
Jason Potel In Media Res Media ComponentInMediaRes1
 
How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17Celine George
 
Objectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxObjectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxMadhavi Dharankar
 
How to create _name_search function in odoo 17
How to create _name_search function in odoo 17How to create _name_search function in odoo 17
How to create _name_search function in odoo 17Celine George
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxryandux83rd
 
4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptxmary850239
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQuiz Club NITW
 
Vinícius Portella In Media Res Media Component
Vinícius Portella In Media Res Media ComponentVinícius Portella In Media Res Media Component
Vinícius Portella In Media Res Media ComponentInMediaRes1
 

Recently uploaded (20)

Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentation
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
 
6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroom6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroom
 
4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptx4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptx
 
An Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERPAn Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERP
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdf
 
Teaching Critical AI Literacies - Maha Bali
Teaching Critical AI Literacies - Maha BaliTeaching Critical AI Literacies - Maha Bali
Teaching Critical AI Literacies - Maha Bali
 
18. Training and prunning of horicultural crops.pptx
18. Training and prunning of horicultural crops.pptx18. Training and prunning of horicultural crops.pptx
18. Training and prunning of horicultural crops.pptx
 
Jason Potel In Media Res Media Component
Jason Potel In Media Res Media ComponentJason Potel In Media Res Media Component
Jason Potel In Media Res Media Component
 
How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17
 
Objectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxObjectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptx
 
How to create _name_search function in odoo 17
How to create _name_search function in odoo 17How to create _name_search function in odoo 17
How to create _name_search function in odoo 17
 
Israel Genealogy Research Assoc. April 2024 Database Release
Israel Genealogy Research Assoc. April 2024 Database ReleaseIsrael Genealogy Research Assoc. April 2024 Database Release
Israel Genealogy Research Assoc. April 2024 Database Release
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptx
 
4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
 
Chi-Square Test Non Parametric Test Categorical Variable
Chi-Square Test Non Parametric Test Categorical VariableChi-Square Test Non Parametric Test Categorical Variable
Chi-Square Test Non Parametric Test Categorical Variable
 
Vinícius Portella In Media Res Media Component
Vinícius Portella In Media Res Media ComponentVinícius Portella In Media Res Media Component
Vinícius Portella In Media Res Media Component
 
Spearman's correlation,Formula,Advantages,
Spearman's correlation,Formula,Advantages,Spearman's correlation,Formula,Advantages,
Spearman's correlation,Formula,Advantages,
 
Introduction to Research ,Need for research, Need for design of Experiments, ...
Introduction to Research ,Need for research, Need for design of Experiments, ...Introduction to Research ,Need for research, Need for design of Experiments, ...
Introduction to Research ,Need for research, Need for design of Experiments, ...
 

Mass media

  • 2. WHAT IS MASS MEDIA “It is a message created by a person or a group of people sent through a transmitting device (a medium) to a large audience or market” Mass media is communication that reaches and influences a large number of people. 2
  • 3. MASS-MEDIA CONTROLS OUR LIVES MORE THEN EVER BEFORE  Aristotle said,  “Media is the means of catharsis and is must for normal living”. 3
  • 4. TYPES OF MASS MEDIA  Print media  Electronic  Interactive media media 4
  • 5. TYPES OF MASS MEDIA  Radio  TV   Newspapers and large circulation magazines Billboards  People  Internet
  • 6. TO INFORM: •Information is most important function the power of mass media to inform is almost credible. •People read newspaper to know about what, when, where, who, why & How the things are happening pertaining to personalities or institutions. •It brings about greater awareness among the masses about men and materials. 6
  • 7. TO EDUCATE:   The mass media educates people by giving information about food, health, housing, sanitation, employment, agriculture, industry, environment, science, technology, modernization etc. Radio is very useful source of information and education both in urban and rural areas in developing countries.  The print media predominant source of education Ex: Newspaper, Journals etc. 7
  • 8. TO ENTERTAIN: Mass media also entertains people.  Film, television, radio are increasingly subjected to commercialization via entertainment.  Television is nation’s number one entertainment medium. But film & radio are not far behind.  8
  • 9. THESE PEOPLE WORK TO MAKE YOU AWARE OF WHAT IS HAPPENING AROUND THE WORLD
  • 10. IMPORTANCE OF MEDIA IN PAKISTAN    Media and Judiciary are two independent pillars to save the country from sudden slippage Pakistan the responsibility of media is much more then any media in the world, because Pakistan needs a big change and only media is now, as much powerful. At present media is the only source which is easily accessible by all walks of people through various electronic appliances i.e. TV, Radio, Internet, News Papers and now mobile phones also used by people to aware of events every time. 10