3. You Could Sell Creme Brulee
• twitter.com/
cremebruleecart
• 3,000+ followers of
Creme Brulee on Twitter
• sample tweet: “Creme
brûlée cart on 22nd and
Guerrero. Are you
coming?”
4. Advertising
PR
Marketing
matter much less than
word of mouth
12. Start by sharing.
• Don’t ask for any help before sharing
• You don’t even have to blog, just tweet!
• Share also what you would share around a
dinner with friends or you’re boring.
13. It’s easy!
there are just a few
places where you need
to share
14.
15.
16. Be great in fewer places,
not than crap everywhere
• How I do it: • my own blog
• Twitter • Ning site
teamseesmic.com
• Facebook
• mail!
• Delicious
• Flickr
• YouTube
39. What I learnt
• get closer to your real fans: launched team
seesmic (email list, Ning site)
• ship as soon as you possibly can
• get your “public roadmap” executed as fast
as possible
• be transparent and honest with issues
• never criticize your competition
41. “Making users happy is a
suckers game. Imagine if
Steve Jobs let other people
add features to the iPhone.
It takes a dictator to change
the course of an industry.”
Michael Arrington
42. “A Porsche would be a Volvo
if they let their users decide
on features”
Robert Scoble
43. Truth is in between
listening and being a
dictator.