Online Marketing 101 for Self Storage Operators in Asia

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Slideshow for a presentation given 26 March, 2014 in Hong Kong to the Asia Self Storage Expo on the topic of online marketing. The idea was to give attendees a perspective on why online marketing in Asia is so important, and how SEM, SEO, and social media can help grow their businesses in this region.

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Online Marketing 101 for Self Storage Operators in Asia

  1. 1. Author: Joshua Steimle Online Marketing 101 for Self Storage Last Revised Date: March, 2014
  2. 2. Intro Online Marketing 101 for Self Storage
  3. 3. The Big Picture Online Marketing 101 for Self Storage
  4. 4. 4.3 Billion Online Marketing 101 for Self Storage Source: http://www.worldpopulationstatistics.com/asia-population-2013/ Asia Population, 2013
  5. 5. 4.9 Billion Online Marketing 101 for Self Storage Source: http://en.wikipedia.org/wiki/World_population Asia Population, 2030
  6. 6. 525 Million Online Marketing 101 for Self Storage Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets Asia Middle Class, 2013
  7. 7. 3.1 Billion Online Marketing 101 for Self Storage Source: http://www.reuters.com/middle-class-infographic Asia Middle Class, 2030
  8. 8. 9.4% Online Marketing 101 for Self Storage Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2005
  9. 9. 31.9% Online Marketing 101 for Self Storage Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2013
  10. 10. 344 Million Online Marketing 101 for Self Storage Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2005
  11. 11. 1.3 Billion Online Marketing 101 for Self Storage Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2013
  12. 12. 0 Online Marketing 101 for Self Storage Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2005
  13. 13. 895 Million Online Marketing 101 for Self Storage Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2013
  14. 14. 1 Billion+ Online Marketing 101 for Self Storage Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/ Asia-Pacific Mobile Internet Users, 2015
  15. 15. “In 2013, Global PC Shipments Suffered the Worst Decline in PC Market History” Online Marketing 101 for Self Storage Sources: Gartner http://www.gartner.com/newsroom/id/2647517
  16. 16. 968 Million Online Marketing 101 for Self Storage Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2013
  17. 17. The Big Picture Online Marketing 101 for Self Storage Asia-Pacific Middle Class + Internet + Mobile = Big Opportunity
  18. 18. How Do I Reach Them? Online Marketing 101 for Self Storage Go Where The Customer Is—Online.
  19. 19. Online Marketing Online Marketing 101 for Self Storage
  20. 20. Social Media / Networks Online Marketing 101 for Self Storage Facebook, Twitter, Weibo, WeChat, Google+, etc.
  21. 21. Search Engines Online Marketing 101 for Self Storage Google, Yahoo, Bing, Baidu, Yandex, etc.
  22. 22. SEM / PPC / Paid Search Online Marketing 101 for Self Storage Adwords / Pay-Per-Click / etc.
  23. 23. SEO Online Marketing 101 for Self Storage Search Engine Optimization
  24. 24. Frequently Asked Questions Online Marketing 101 for Self Storage
  25. 25. Paid vs. Organic? Online Marketing 101 for Self Storage Both.
  26. 26. Does Social Media Work? Online Marketing 101 for Self Storage Depends.
  27. 27. How Do I Get To #1? Online Marketing 101 for Self Storage
  28. 28. Proper Website Setup Online Marketing 101 for Self Storage Title Tags, Site Structure, User Friendly
  29. 29. Quality Content Online Marketing 101 for Self Storage Detailed Information, News, Blog, Tips, FAQs
  30. 30. Quality Links Online Marketing 101 for Self Storage Local Citations, Topical Citations
  31. 31. How Easy Can It Be? Online Marketing 101 for Self Storage
  32. 32. Questions? Online Marketing 101 for Self Storage

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