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Living In a Post Advertising World

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"Living In a Post Advertising World" explores a new marketing landscape where tactics are not enough.

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Published in: Business, News & Politics
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Living In a Post Advertising World

  1. 1. Living in a Post-Advertising World
  2. 2. Matt Rosenberg EVP, Client Engagement
  3. 3. What is post-advertising?
  4. 4. Strategy, not tactics
  5. 5. Beware of buzzwords.
  6. 6. • Viral • Community • Conversation • User-Generated
  7. 7. Viral
  8. 8. Going viral means giving up control.
  9. 9. Make something worth sharing.
  10. 10. Community
  11. 11. You can’t own a community.
  12. 12. How can your brand help people connect?
  13. 13. Stop building communities and start joining them.
  14. 14. Conversation
  15. 15. You don’t get to control the topic.
  16. 16. Conversation is about letting down your guard.
  17. 17. Conversation means being able to listen.
  18. 18. User-Generated
  19. 19. You don’t get to control the message.
  20. 20. Let consumers have their say.
  21. 21. • Viral • Community • Conversation • User-Generated
  22. 22. What is my iPhone strategy?
  23. 23. Find a way to add real value.
  24. 24. • Viral • Community • Conversation • User-Generated
  25. 25. Thanks.

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