Keys to Building your Online Brand
Liz Jostes & Kristin Zaslavsky
Co-Founders of Eli | Rose Social Media, LLC
www.EliRose....
Today’s Line-Up
• Who we are
• Defining who you are
• Your short - and long - spiel
• The same “you”, anywhere they look
• ...
Who we are
EliRose.com -- @EliRoseSocial
@LizJostes
a belle, a bean & a chicago dog
B.S. in Marketing
Consumer Behavior Re...
Defining whoYOU are
• Before beginning with any new idea, it’s best
to first define your goals
• Next, decide what parts ofYO...
Your short and long spiels
• IRL elevator speech,About
page, social media bios and
bylines
• What makes you unique
• You s...
The same “you”, everywhere
• You have no control over how someone
first comes in contact with your brand!
• Consistent...
•...
Be descriptive, not b-o-r-i-n-g
• The importance of keywords
• To define you, used in search, and hashtags
• Keywords are g...
Our descriptive, not boring, bios
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
Spammer warning signs
• Is your Twitter feed predominantly Facebook auto-
feeds or Triberr?
• Do you #over-hashtag #your #...
• People get in trouble all the time for what they post online
• Employers and brands will search for you on Google and re...
Reputation management is the new black
• You don’t want to be the next Buzzfeed sensation
• When’s the last time you Googl...
Reputation management is the new black
• Set up Talkwalker or
Google Alerts in your
name, your blog name and
anything else...
Branding Best Practices
• Your words are just as much a
part of your brand as your imagery
• Be you everywhere, and be you...
It’s a wrap!
Questions?
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
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Online Brand Building Tips for Bloggers

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Online Brand Building Tips for Bloggers

  1. 1. Keys to Building your Online Brand Liz Jostes & Kristin Zaslavsky Co-Founders of Eli | Rose Social Media, LLC www.EliRose.com @EliRoseSocial Facebook.com/EliRoseSocialMedia Saturday, August 24, 2013
  2. 2. Today’s Line-Up • Who we are • Defining who you are • Your short - and long - spiel • The same “you”, anywhere they look • Be descriptive, not boring • Why you might look like a spammer, even when you aren’t • Reputation management is the new black EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
  3. 3. Who we are EliRose.com -- @EliRoseSocial @LizJostes a belle, a bean & a chicago dog B.S. in Marketing Consumer Behavior Research @KristinZas Taming Insanity B.S. in Finance Marketing Technology Saturday, August 24, 2013
  4. 4. Defining whoYOU are • Before beginning with any new idea, it’s best to first define your goals • Next, decide what parts ofYOU will be presented • Then, it’s all about your tone, language and content • Know how you define success EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
  5. 5. Your short and long spiels • IRL elevator speech,About page, social media bios and bylines • What makes you unique • You should modify your spiels based on the specific use • Scary Mommy guest post vs. Huffington Post article EliRose.com -- @EliRoseSocial Photo credit Tom Stovall on Flickr Saturday, August 24, 2013
  6. 6. The same “you”, everywhere • You have no control over how someone first comes in contact with your brand! • Consistent... • Imagery? • Bio? • Colors? • Posting/Activity level? • Remember: You can’t be everywhere. Choose wisely. EliRose.com -- @EliRoseSocial Photos credit:Ahmed Bin-Baz on Flickr Saturday, August 24, 2013
  7. 7. Be descriptive, not b-o-r-i-n-g • The importance of keywords • To define you, used in search, and hashtags • Keywords are great, but keywords rarely define what makes you,YOU. • Be professional yet fun! • Use cover photos to show a more personal side of you • What bios make you click “follow”? EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
  8. 8. Our descriptive, not boring, bios EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
  9. 9. Spammer warning signs • Is your Twitter feed predominantly Facebook auto- feeds or Triberr? • Do you #over-hashtag #your #updates? • Do you auto-DM new followers? • Are you All Promotional,All theTime? • Do you follow 10 times your number of followers? EliRose.com -- @EliRoseSocial Photo credit Sean MacEntee on Flickr Saturday, August 24, 2013
  10. 10. • People get in trouble all the time for what they post online • Employers and brands will search for you on Google and read through your social media timelines EliRose.com -- @EliRoseSocial Photo Credit: Gizmodo Photos via Business Insider & Huffington Post Reputation management is the new black Saturday, August 24, 2013
  11. 11. Reputation management is the new black • You don’t want to be the next Buzzfeed sensation • When’s the last time you Google-d yourself? EliRose.com -- @EliRoseSocial Photo credit: Buzzfeed Saturday, August 24, 2013
  12. 12. Reputation management is the new black • Set up Talkwalker or Google Alerts in your name, your blog name and anything else specific to your brand • Consider purchasing your URL, similar URLs and claiming your personal Twitter handle EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
  13. 13. Branding Best Practices • Your words are just as much a part of your brand as your imagery • Be you everywhere, and be you consistently • Claim your vanity URLs wherever you can • “More profiles” is not necessarily better • Know what’s public, what’s not, and how to modify your privacy settings EliRose.com -- @EliRoseSocial Photo credit Craig Keeling on Flickr Saturday, August 24, 2013
  14. 14. It’s a wrap! Questions? EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
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