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Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
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Online Brand Building Tips for Bloggers

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  • 1. Keys to Building your Online Brand Liz Jostes & Kristin Zaslavsky Co-Founders of Eli | Rose Social Media, LLC www.EliRose.com @EliRoseSocial Facebook.com/EliRoseSocialMedia Saturday, August 24, 2013
  • 2. Today’s Line-Up • Who we are • Defining who you are • Your short - and long - spiel • The same “you”, anywhere they look • Be descriptive, not boring • Why you might look like a spammer, even when you aren’t • Reputation management is the new black EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
  • 3. Who we are EliRose.com -- @EliRoseSocial @LizJostes a belle, a bean & a chicago dog B.S. in Marketing Consumer Behavior Research @KristinZas Taming Insanity B.S. in Finance Marketing Technology Saturday, August 24, 2013
  • 4. Defining whoYOU are • Before beginning with any new idea, it’s best to first define your goals • Next, decide what parts ofYOU will be presented • Then, it’s all about your tone, language and content • Know how you define success EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
  • 5. Your short and long spiels • IRL elevator speech,About page, social media bios and bylines • What makes you unique • You should modify your spiels based on the specific use • Scary Mommy guest post vs. Huffington Post article EliRose.com -- @EliRoseSocial Photo credit Tom Stovall on Flickr Saturday, August 24, 2013
  • 6. The same “you”, everywhere • You have no control over how someone first comes in contact with your brand! • Consistent... • Imagery? • Bio? • Colors? • Posting/Activity level? • Remember: You can’t be everywhere. Choose wisely. EliRose.com -- @EliRoseSocial Photos credit:Ahmed Bin-Baz on Flickr Saturday, August 24, 2013
  • 7. Be descriptive, not b-o-r-i-n-g • The importance of keywords • To define you, used in search, and hashtags • Keywords are great, but keywords rarely define what makes you,YOU. • Be professional yet fun! • Use cover photos to show a more personal side of you • What bios make you click “follow”? EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
  • 8. Our descriptive, not boring, bios EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
  • 9. Spammer warning signs • Is your Twitter feed predominantly Facebook auto- feeds or Triberr? • Do you #over-hashtag #your #updates? • Do you auto-DM new followers? • Are you All Promotional,All theTime? • Do you follow 10 times your number of followers? EliRose.com -- @EliRoseSocial Photo credit Sean MacEntee on Flickr Saturday, August 24, 2013
  • 10. • People get in trouble all the time for what they post online • Employers and brands will search for you on Google and read through your social media timelines EliRose.com -- @EliRoseSocial Photo Credit: Gizmodo Photos via Business Insider & Huffington Post Reputation management is the new black Saturday, August 24, 2013
  • 11. Reputation management is the new black • You don’t want to be the next Buzzfeed sensation • When’s the last time you Google-d yourself? EliRose.com -- @EliRoseSocial Photo credit: Buzzfeed Saturday, August 24, 2013
  • 12. Reputation management is the new black • Set up Talkwalker or Google Alerts in your name, your blog name and anything else specific to your brand • Consider purchasing your URL, similar URLs and claiming your personal Twitter handle EliRose.com -- @EliRoseSocial Saturday, August 24, 2013
  • 13. Branding Best Practices • Your words are just as much a part of your brand as your imagery • Be you everywhere, and be you consistently • Claim your vanity URLs wherever you can • “More profiles” is not necessarily better • Know what’s public, what’s not, and how to modify your privacy settings EliRose.com -- @EliRoseSocial Photo credit Craig Keeling on Flickr Saturday, August 24, 2013
  • 14. It’s a wrap! Questions? EliRose.com -- @EliRoseSocial Saturday, August 24, 2013

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