Keys to Building Your Online Brand in 40 Characters
1. Keys to Building your Online Brand
Liz Jostes & Kristin Zaslavsky
Co-Founders of Eli | Rose Social Media, LLC
www.EliRose.com
@EliRoseSocial
Facebook.com/EliRoseSocialMedia
Saturday, August 24, 2013
2. Today’s Line-Up
• Who we are
• Defining who you are
• Your short - and long - spiel
• The same “you”, anywhere they look
• Be descriptive, not boring
• Why you might look like a spammer, even
when you aren’t
• Reputation management is the new black
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
3. Who we are
EliRose.com -- @EliRoseSocial
@LizJostes
a belle, a bean & a chicago dog
B.S. in Marketing
Consumer Behavior Research
@KristinZas
Taming Insanity
B.S. in Finance
Marketing Technology
Saturday, August 24, 2013
4. Defining whoYOU are
• Before beginning with any new idea, it’s best
to first define your goals
• Next, decide what parts ofYOU will be
presented
• Then, it’s all about your tone, language and
content
• Know how you define success
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
5. Your short and long spiels
• IRL elevator speech,About
page, social media bios and
bylines
• What makes you unique
• You should modify your spiels
based on the specific use
• Scary Mommy guest post vs.
Huffington Post article
EliRose.com -- @EliRoseSocial
Photo credit Tom Stovall on Flickr
Saturday, August 24, 2013
6. The same “you”, everywhere
• You have no control over how someone
first comes in contact with your brand!
• Consistent...
• Imagery?
• Bio?
• Colors?
• Posting/Activity level?
• Remember: You can’t be everywhere. Choose
wisely.
EliRose.com -- @EliRoseSocial
Photos credit:Ahmed Bin-Baz on Flickr
Saturday, August 24, 2013
7. Be descriptive, not b-o-r-i-n-g
• The importance of keywords
• To define you, used in search, and hashtags
• Keywords are great, but keywords rarely
define what makes you,YOU.
• Be professional yet fun!
• Use cover photos to show a more personal
side of you
• What bios make you click “follow”?
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
8. Our descriptive, not boring, bios
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
9. Spammer warning signs
• Is your Twitter feed predominantly Facebook auto-
feeds or Triberr?
• Do you #over-hashtag #your #updates?
• Do you auto-DM new followers?
• Are you All Promotional,All theTime?
• Do you follow 10 times your number of followers?
EliRose.com -- @EliRoseSocial
Photo credit Sean MacEntee on Flickr
Saturday, August 24, 2013
10. • People get in trouble all the time for what they post online
• Employers and brands will search for you on Google and read through
your social media timelines
EliRose.com -- @EliRoseSocial
Photo Credit: Gizmodo
Photos via Business Insider & Huffington Post
Reputation management is the new black
Saturday, August 24, 2013
11. Reputation management is the new black
• You don’t want to be the next Buzzfeed sensation
• When’s the last time you Google-d yourself?
EliRose.com -- @EliRoseSocial
Photo credit: Buzzfeed
Saturday, August 24, 2013
12. Reputation management is the new black
• Set up Talkwalker or
Google Alerts in your
name, your blog name and
anything else specific to
your brand
• Consider purchasing your
URL, similar URLs and
claiming your personal
Twitter handle
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
13. Branding Best Practices
• Your words are just as much a
part of your brand as your imagery
• Be you everywhere, and be you
consistently
• Claim your vanity URLs
wherever you can
• “More profiles” is not necessarily
better
• Know what’s public, what’s not, and
how to modify your privacy
settings
EliRose.com -- @EliRoseSocial
Photo credit Craig Keeling on Flickr
Saturday, August 24, 2013
