Embedding & Sustaining University 2.0

Embedding & Sustaining University 2.0 Brian Kelly, UKOLN University of Bath Bath, UK, BA2 7AY UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/conferences/uimp-2010/ Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/ Twitter: #uimpuni20 This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Delicious tag: uimpuni20

About Me
Brian Kelly:
National Web adviser to UK higher education sector
Based at UKOLN, a national centre of expertise in digital information management and located at the University of Bath
Involved in Web since January 1993
770+ blog posts since Nov 2006
Over 350 presentations given since 1997
Current area of interest include Web 2.0, Web standards, Web preservation, Web accessibility, amplified events, …
Introduction

Author of peer-reviewed papers on:
Web 2.0
Web standards
Web preservation
Web accessibility
…

Peer-Reviewed Papers
Peer-reviewed Papers

My Presentations
42 talks given in 2009 on Web 2.0, Web accessibility, Web preservation & standards.
Note use of Web 2.0 technologies & approaches:
RSS feeds
Geo-location data
Openness of resources
…
Talks given in 2009 Note also use of blogs, video blogs, YouTube, Twitter, …

About Our Funders
JISC is the core funder for UKOLN

The Economic Context
Public sector organisations across the UK and facing cuts
Economic Context Further cuts to be announced in Oct 2010

About This Talk
The approaches behind the concept of " University 2.0 " are now becoming more widely accepted . We are now seeing initial uses by the early adopters of Web 2.0 and Social Web services being adopted by mainstream users.
However the doubts and concerns which were initially raised by sceptics have not disappeared - there are legitimate concerns regarding the sustainability of Social Web services, the risks of changes to terms and conditions provided by commercial providers of services, the dangers of lock-in and possible difficulties in migrating content, services and communities to other environments as well as a variety of legal risks . Such concerns are becoming even more relevant in the context of the global economic crisis and the possibilities that services used to support University 2.0 may not be economically viable .
In this talk Brian Kelly, a national Web adviser to the UK's higher education community will describe approaches to ensuring the long-term sustainability of institutional use of the Social Web services, technologies and approaches which underpins University 2.0.
Introduction

About This Talk
This talk:
Provides a brief summary of Web 2.0 and the Social Web with some examples of its use
Describes barriers to the successful deployment of Web 2.0 in higher education
Looks at ways of overcoming such barriers
Acknowledging the barriers
Risk assessment and risk management
Cultural change
…
Outlines a framework for embedding & sustainability
Introduction

Advocacy to Embedding
Is this elearning 2.0?
See http://www.youtube.com/watch?v=qMPgAnkpzOs

Sustainable House of Cards
The sustainable House of Cards – see http://www.youtube.com/watch?v=4ESW91ieIcc

University 2.0 & Talk 2.0
University 2.0 can be regarded as:
User-focused : encourages user participation
Trusts users : who will often wish to do good
Always beta : experimental; willing to take risks & learn from them
This talk:
Aims to employ University 2.0 approaches:
Trusing users
User-generated content
Use:
#uimpuni20 Twitter hashtag for comments
#que Twitter hashtag for questions
#humor Twitter hashtag for jokes

Virtual Twitter Protocol
For those who aren´t Twitter users (and those who are)
Twitter Memo About (#) #uimpuni20 Comments (#) #que To (@) About (@) Message

CLEX Report
Committee of Inquiry into the Changing Learner Experience (CLEX):
Report on “ Higher Education in a Web 2.0 World ” report published May 2009
Chaired by Sir David Melville, VC of Kent University
Recommendations that:
“ JISC continues to develop a research and support programme into the use of Web 2.0 for all aspects of university business”
“ JISC works with the HE funding bodies and Universities UK to explore issues and practice in the development of new business models that exploit Web 2.0 technologies ”
“ No new insights but senior management endorsement of our work in promoting and exploiting the potential of Web 2.0 & the Social Web in HE ”

If Web 2.0 Changes Everything
“ If Web 2.0 changes everything, I see no reason why that doesn’t apply as much to professional bodies and universities as it does to high street bookshops ”
Andy Powell, eFoundations blog, May 2009
But how might Web 2.0 change everything?

Web 2.0 and Change
Network as the platform : Outsourcing IT
Social networks : FB, social sharing, …
Out-sourced digital identity : Who provides it?
New modes of learning : Social, informal learning, …
New modes of research : Social research, …
Reluctance to travel : Environmental issues
Lack of funding : Economic issues
Always beta : Continual change
Generational changes : “Google generation”
Blogs, wikis, social sharing, … : Technologies
Syndication technologies : Breaking down silos
Mobile access &always connected : Mobile learning

University 2.0
Out-sourced provision of technologies

Social Networks
Focus on individual, not the institution

The mobile Webv
Mobile Web http://www.flickr.com/photos/plantronicsgermany/ 4540851506/in/faves-36330829924@N01/ Phone as the students’ learning interface

Doing things differently
Innovation http://www.flickr.com/photos/mindfieldz/3765671625/

Community? http://www.flickr.com/photos/reedsturtevant/4288406572/ http://www.flickr.com/photos/stevenwarburton/3209461104/

Openness? http://www.flickr.com/photos/gauri_lama/3039881498/

Linked Data? http://www.flickr.com/photos/reedsturtevant/4288406572/

Remote & Amplified Events?
Must lectures only exist only in physical places at a fixed time?
http://www.flickr.com/photos/mindfieldz/3778121935/

Can we find a way out? http://www.flickr.com/photos/milesbanbery/2692502643/

Twitter WWT Protocol
Your turn. You have:
W ritten some notes containing a #eureka moment, #humor or #que
Now:
Take your note and w alk to someone you don´t know well
Show them your notes & agree on the best
Grab the microphone and t alk

The Persistence of Memory by Salvadore Dali. How can we improve our understanding & recollection of events?

What Did @Piscitelli Say
Briefly reflect on:
What Alejandro Piscitelli said on Monday
The impact he had on you
The things you disagreed with
Here are my thoughts:
We are living in a post-Google world. Education needs to recognise this!
Universities has always been in crisis. We can adapt :-)
Education & learning is a mashup - taking multiple ideas and using them in new ways. We must have the right to remix

My Thoughts
Here are my thoughts:
We are living in a post-Google world. Education needs to recognise this!
Universities has always been in crisis. We can adapt :-)
Education & learning is a mashup - taking multiple ideas and using them in new ways. We must have the right to remix
Web 2.0 can go wrong, such as loss of many Facebook pages. Web 2.0 is therefore risky. Should Universities take such risks?
Web 2.0 is about the privatisation of learning by large media companies. AVoid at all costs!!!
My thoughts (or not!) Alejandro doesn´t own the thoughts, the interpreatuons, the misinterpretations, ...

What He Said
See http://www.rsc-ne-scotland.org.uk/mashe/ititle/v/id/14762814/

Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”
Web2MemeMap, Tim O’Reilly, 2005
Characteristics Of Web 2.0
Network as platform
Always beta
Clean URIs
Remix and mash-ups
Syndication (RSS)
Architecture of participation
Blogs & wikis
Social networking
Social tagging (folksonomies)
Trust and openness
Web 2.0

University 2.0 Web 2.0 University (2.0)
Architecture of participation
Expectation of students as active learners, not passive consumers. Universities as democratic institutions.
Trust and openness
Giving responsibilities to students & staff. Academic freedom. Less of a managerial cultural than in other public sector organisations. Network as platform ??? Subject as the platform, not the institution. But more of a challenge (outsourcing as a threat)

Benefits of University 2.0
Delivery Mechanisms (“network as platform”):
Global outreach : maximise engagement with and impact of ideas
Outsourced services : allowing organisations to focus on their strengths
Exploits infrastructure : standards (e.g. RSS) & services (Google, Amazon, Twitter, ..) in place
User Benefits:
Users no longer passive consumers of content
User can create and comment on content
Use services they’ll encounter when they leave
Social Web enhances collaborative learning & research

What’s Happening in the UK?
UKOLN’s Institutional Web Management Workshop (IWMW) :
3-day event held annually since 1997
Attracts ~170-200 participants
Mixture of plenary talks, parallel workshop sessions, barcamps, …
What ‘University 2.0’ topics did Web managers discuss at IWMW 2010 held at the University of Sheffield on 12-14 July?

Sheffield Made Us Video
http://iwmw.ukoln.ac.uk/iwmw2010/sessions/stanley/

Mobile Web
Bristol University’s Campus Assistant project
Access to University information about events, timetable, etc. and third party information about bus timetables, etc. using the student’s personal device The future might include Augmented Reality

Disaster Planning Talk by Jeremy Speller, UCL on “It's all gone horribly wrong: disaster communication in a crisis” “ Wordpress can be used to push information to other services”

Use of Social Networks
‘ Follow Us On Twitter… Join Our Facebook Group ’ parallel session facilitated by Joanna Blackburn, University of Salford
Explored opportunities provided by Social Web, associated risks & ways of addressing risks
Video summary of session available on IWMW 2010 blog

Mashups
‘ FlashMash or "Flash, I love you, but we only have 90 minutes to build a mashup ’ parallel session facilitated by Owen Stephens
Hands-on session with participants trying to build a mashup which merges two or more sets of information available on the Web
Video summary of session available on IWMW 2010 blog

Video Streaming
IWMW 20010 was an ‘amplified event’:
Live video streaming
Official event Twitterer
Access to videos after event
…

Videos of talks still available, showing speaker and screen display

IWMW 2010 Blog
The IWMW 2010 blog was used to:
Advertise the event and the talks
Provide summaries of the sessions
Publish interviews with participants
Summaries of talks published on event log

Social Networks
Buddypress social network provided in hosted Wordpress blog
BuddyPress social network provided on event blog

Reuse of Slides
Where possible slides were hosted on Slideshare which allowed them to be easily embedded elsewhere

IWMW10 Event Amplification
Amplified event is an:
“ event in which talks & discussions are 'amplified' through use of networked technologies in order to extend the reach of the event deliberations ”
The IWMW 2010 event amplification used:
Video stream
Twitter back channel
Slideshare
We stated we would “ treat the remote audience as first-class citizens ”

Online Barcamp
Barcamp: user generated conference, open, participatory workshop events, whose content is provided by participants
But what about the online audience?
Review of online barcamp available on IWMW 2010 blog

Twitter Statistics
Summarizr service used to provide statistics based on #iwmw10 tweets stored in Twapper Keeper archive.
Longer session but also controversial (MS Sharepoint)

Remote Usage
Summarizr service updated shortly before event to provide summary of geo-located tweets
Number of geo-located tweets: 331 (~9%) 199 geo-located tweets outside Sheffield
Note relatively low no. of geo-located tweets possibly due to:
Usability issues
Privacy concerns
Battery life
…

Review
We have seen:
Uses of Web 2.0 highlighted at a national event
Uses of Web 2.0 to support an event
Highlights of work you will be familiar with (?)
But:
What of the risks?
Are the approaches sustainable?
Do they provide a good ROI?
Will users use the services?
What evidence do we have to justify assertions?
… .
There’s a need for a framework to assist in selection of appropriate services

Use of Social Networks
BuddyPress social network for IWMW 2010 was little used

A Sceptic’s View
“ People won’t use Social Web services – Social Web is for trivial personal uses”
“ The services aren’t sustainable”
“ What about privacy, data protection?”
“ What about copyright infringements and other legal concerns?”
“ I don’t want my data trapped in such services?”
“ We’ve no money  We need to focus on core activities”

Reshaping Gartner Curve
Chasm
Failure to go beyond developers & early adopters
Need for:
Advocacy
Listening to users
…
This talk looks at approaches for avoiding the chasm and shaping the curve

Need For Advocacy
RIN Report gives two barriers to uptake of Web 2.0:
Lack of clarity around benefits
Concerns about quality & trust
Recommends:
Raising awareness of tools & services
Publicising examples of successful uses & good practices

Do You Have Examples?
Your advocacy. Can you:
Provide evidence of, say, effective use of Twitter?
If so have you:
Publicised such examples?
Invited feedback and comments?

Evidence of Twitter’s Benefits
Keynote talk at OZeWAI 2009 conference given in Melbourne in January 2009
Afterwards two tweets received:
“ @briankelly enjoyed your presentation this morning about a holistic approach to accessibility #ozewai ”
“ @briankelly Fantastic talk this morning, I will come up and say hi at lunch ;) “.
This led to:
Discussions at conference
Awareness of how their expertise complement mine
Their contributions to a subsequent peer-reviewed paper

Evidence of Twitter’s Benefits
Blog post on “ It Started With A Tweet ”:
Tweet received from @slewth
Looked at her Twitter profile
Followed link to her blog
Similar interests so made contact which led to joint paper
Follow-up post on “ You Have 45 Second To Make An Impression ” described how paper won prize at W4A 2010 conference 
Examples of evidence of how Twitter can develop professional networks which can lead to tangible research benefits

Advocacy & Listening - Example
Twitter:
Liked by many early adopters
Need to explain its potential to others
Need to understand & address concerns
Approach taken:
Blogs posts
Listening to responses
Briefing documents
Monitoring reactions

But It May Not Be For Everyone
Should everyone:
Give talks
Write papers
Write software
If not, should we expect everyone to use social media?
Those who are most willing to
share details of other’s ideas
share their own ideas
may be Belbin “resource investigators” &“plants”
“ I agree that a Plant/Resource Investigator combo is perfect for the stereotypical blog author ”
“ Social Web tools are perhaps more readily adopted by individuals with certain characteristics than other ”

What Do You Use?
What Web 2.0 tools do you use regularly?
Blogs (reading)
Blogs (writing)
Twitter
Wikis (Wikipedia)
What other Web 2.0 aspects do you use?
Creative Commons for your materials
Commenting on other people’s blogs
Allowing your content to be syndicated

Evidence of Perceived Barriers
Series of Web 2.0 workshops has provided evidence of the barriers to effective use of Web 2.0 services

The Barriers Barriers Sustainability of services Data lock-in Data protection, privacy, … Personal concerns Lack of interest: colleagues Costs Accessibility Difficulties in selection Inappropriate content Does it deliver expected benefits? Lack of interest: users Lack of expertise

What Barriers Have You Found?
Have you:
Used services which disappeared?
Used services which changes their T&Cs?
Had difficulties in getting your data out?
Had difficulties and had no Help Desk to provide support?
Forgot the service’s username / password?
Worried about information, photos, … of you on Social Web services?
…

The Barriers Are Real!
Personal example using Squirl.info:
A record of books I’ve read (data gathered from Amazon)
Need to monitor small signals which may greater significance later
Others have complained
My data was exportable via RSS but (a) how usable is this and (b) how obvious is this solution? Barriers
Amazon interface broke in Feb 2008
But there is an export function …
… which is broken

Changes to T&C
Ning Social Network used to support IWMW 2008
Withdrawal of free service announced in 2010
Service withdrawn in August
To continue using Ning, you must select a plan by August 20, 2010. Plans start at just $2.95/month ...

Lest You Forget
If you ignore your social network it may attract spam comments

Privacy, Data Protection, …
Digital cameras, mobile photos, camcorders, … are increasing volume of photos / videos being taken and being published online.
But what about issues such as:
Privacy
Data protection
Confidentiality
…
Barriers

Inappropriate Content
Inappropriate content might include:
Spam comments on blogs
Pornography
Misleading information
Illegal content
…
Barriers Over 250,000 spam comments submitted to the UK Web focus blog from Nov 2006 – June 2008

Beware The IT Fundamentalists
We need to avoid simplistic solutions to the complexities:
Open Standards Fundamentalist: we just need XML
Open Source Fundamentalist: we just need Linux
Vendor Fundamentalist: we must use next version of our enterprise system (and you must fit in with this)
Accessibility Fundamentalist: we must do WAI WCAG 1.0
User Fundamentalist: must do whatever users want
Legal Fundamentalist: it breaches copyright, …
Ownership Fundamentalist: must own everything we use
Perfectionist : It doesn't do everything, so we'll do nothing
Simplistic Developer : I've developed a perfect solution – I don't care if it doesn't run in the real world
Web 2.0 : It’s new; its cool!
Barriers

Addressing Barriers
How do we address such barriers:
Ignore them and take risks
Refuse to engage with Web 2.0
Or adopt a balanced approach:
Assess and manage risks
Staff development
New media literacy / Transliteracy
Evidence-based policy-making
Clarification of purposes of services
Re-interpretation
Sharing solutions
Clarification of responsibilities
Possible Solutions Embedding & Sustainability framework

Interoperability Issues
What happens if Social Web services host your data and:
You can’t get the data back out?
You only get the unstructured or poor quality data back out?
You can’t get the comments, annotations, tags out?
There’s a need to:
Ensure data export capabilities or
Upload data from an alternative managed sources
Understand limitations of data export / import and make plans around limitations
Perhaps accept limitations
Possible Solutions

Blog Case Study (1a)
UKOLN blogs hosted in The Cloud:
UK Web Focus
Rambling of a Remote Worker
JISC PoWR
JISC SUETr
…
Project blogs Personal professional blogs Managed cessation of JISC PoWR blog See “ Approaches to archiving professional blogs hosted in the cloud ” iPres 2010 paper

Blog Case Study (1b)
Processes:
Announcement on impending freeze
Removal of dynamic widgets (e.g. live Twitter feeds)
Analysis & publication of statistics
Closure post
XML dump taken (for possible migration)

Blog Case Study 2
IWMW 2009 Blog
The IWMW 2009 event blog:
Also frozen
Policies described
Statistics provided
Links to resources provided
Links to future events maintained
Dynamic widget remove

Social Network Case Study
Ning used to host IWMW 2008 event social network
Email received on 16 Aug 2010 with 5 days notice of closure
Actions:
WinHTTrack used to mirror resource
Summary of usage to be documented (little use)
Local copy then to be deleted

Slideshare – OK so Far?
What happens to your slides if Slideshare disappears?
Approach taken to risk of loss of access mechanism:
Master copy held on managed environment
Info on master on title slide and metadata
CC licence & download available – many copies

Is Remote The Problem?
We’ve seen:
Remote services which are lost
Remote services which change their terms and conditions
We’ve also seen the effort needed to main content :
Remove spam
Manage access
Migrate content
Do we conclude:
Remote service may have demonstrated value
Now need to implement services in-house?

The Individual’s Blog (1)
Auricle blog:
Launched at Bath Uni in Jan 2004 by head of e-learning team, Bath
High profile & public visibility by early adopter & evangelist
Today:
It’s disappeared from Bath Web site
Lost after evangelist left, new staff arrive, new priorities, concerns over security, …

The Individual’s Blog (2)
Auricle reborn:
Further Google revealed the blog has been reborn
New domain (www.auricle.org/)
New engine (Wordpress) & look and feel (but old engine still available)
New content being added
Old content still accessible
Preservation is helped by:
Continued access
Motivated & skilled owners

Being Realistic
Options in light of the credit crunch:
Let’s build up an empire now which will be embarrassing to close down
Let’s use issues of ownership, stability, privacy, … to stifle discussion of 3 rd party solutions
Let’s explore a blended approach (a 3 rd way?)

The Pilot was a Success …
Following a very successful pilot project the JANET Collaborate prototype site will shortly be retired.
…
This retirement has come about as a result of difficulties in maintaining the prototype beyond its intended lifetime. We are now looking at how to add the functionality into the JANET service portfolio in order to provide an improved feature set based on the requirements gathered in the pilot.

We understand that some fans of the prototype site may be disappointed by this news. We apologise for this and at the same time thank all the users of the prototype for their strong, enthusiastic support during the pilot.

Managed External Services
We’re seeing greater take-up of email in the cloud
Cloud computing - Hope or Hype? , From A Distance blog, 4 Nov 2009, Chris Sexton Discussions about managed cloud services now mainstream

Photo from Guardian Online 3 July 2010 X

The 1 – 9 – 90 Challenge
Participation Inequality: Encouraging More Users to Contribute
In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. (Jakob Neilson, Oct 2006)
Potential Benefits:
Globalisation
Cross-fertilisation
Unexpected benefits
Maximising impact
Potential Dangers:
Globalisation
Mono-culture
Unexpected dangers
Loss of impact
We need to accept that Cloud Services will play an important role in higher education

Re-interpreting Accessibility
Web 2.0 services may not comply with WCAG 1.0 accessibility guidelines:
But many Web 1.0 sites fail to comply too
The guidelines themselves are flawed
We can:
Make use of WCAG 2.0 guidelines (much better)
Seek to address the accessibility of the purposes of the digital services, rather than the digital resources themselves:
Blended accessibility for blended learning
Holistic accessibility
See papers of Accessibility 2.0, Holistic Accessibility, …

Just-In-Time Accessibility
Amplified events:
Enhance accessibility for those who may find travel to events difficult
May be regarded as infringing WCAG accessibility guidelines
Our approaches:
Using “reasonable measures” required in legislation
Exploiting technical innovations e.g. iTitle Twitter captions

Sustainability Framework
Proposed sustainability framework

Policies
Institutional policies:
Determined by governance model
Influenced by:
Organisational culture
Discipline cultures (e.g. arts vs sciences)
Wider issues (e.g. economic factors, political factors, local & regional factors, …)
Implications:
One size doesn’t fit all
Importance flexibility & of change control
Policies

Experience at Croydon Council illustrates the need for lightweight and flexible policies
Lightweight Policies Mosman Council provides an example of a lightweight policy for Twitter Policies

Social Media Policy
Essex University have recently announced their social media policy
The accompanying advice supports developments of best practices

Risks and IWMW 2006
Risk assessment approach initially developed for IWMW 2006
Risk Management

Risks and IWMW 2006
Summary of the risks
Risk Management

Risks and IWMW 2006
There are also risks in doing nothing
Risk Management

Copyright Risks
R = A x B x C x D
where
R is the financial risk;
A is the chances that what has been done is infringement;
B is the chances that the copyright owner becomes aware of such infringement;
C is the chances that having become aware, the owner sues;
D is the financial cost (damages, legal fees, opportunity costs in defending the action, plus loss of reputation) for such a legal action.
Note this is a device aimed at providing a new way of looking at copyright issues

Legal Risks
Factors to bear in mind:
Commercial use: a rights owner who later becomes aware of the use of their work may be more likely to pursue an action for infringement of copyright than if the work is being purely used for educational purposes.
Particularly sensitive subject areas: music, geographic data, literary works by eminent authors and artistic works including photographs and drawings.
Is there any track record of the contributor ignoring legal niceties in the past?
Is there any track record of a particular third party having complained before?

Reducing the Legal Risks
Approaches:
Have clear and robust notice and take down policies
Have procedures with a clear address given for complaints
Example from JORUM Procedures to Deal with Queries, Alerts and Complaints

Towards a Framework
“ Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services ”, Museums & the Web 2009 conference
Intended Purpose Benefits Risks Missed Opps. Costs Risk MInimisation Evidence Biases Subjective factors
Sharing experiences
Learning from successes & failures
Tackling biases
…
Application to existing services
Application to in-house development
…

Using The Framework
Use of approach in two scenarios: use of Twitter & Facebook
Organisational Fb Page Intended Purpose Benefits Risks Missed Opps. Costs Risk MInimisation Evidence Twitter for individuals Marketing events,… Large audiences Ownership, privacy, lock-in, effort Marketing opportunities Low? Workflow Community support Rapid feedback Org. brand Policies Low? Marketing, community

“ When The Axeman Cometh”
Questions senior managers may be asking:
What third party services are being used across the institution?
What are the risks to the institution if services are not sustainable?
How should such risks be minimised?
How should we respond?

The Audit
Memo
From : Pro VC
To : Heads of departments
Following the news of the loss of services hosted at MicroScape at the XYZ University demise heads of department are required to provide:
An audit of use of third party services
A summary of associated risks
A description of risk management strategies

Openness? http://www.flickr.com/photos/gauri_lama/3039881498/

Openness & Risk-Taking
Government to cut public sector funding by 20-40%
How should we respond:
Sharing our experiences in order to avoid duplication & learn from mistakes (“ all bugs shallow to many eyes ”)
Thinking globally (or nationally) whilst acting locally
Open as the default

Avoiding Duplication
Various reports commissioned
Senior managers perspective Technical perspective Domain perspective User perspective Service Provider’s perspective

Duplication Across HEIs
Need to minimise duplication of effort at institutional level
How many Social Web policy documents will be produced across the 160+ UK HEIs? Need to avoid unnecessary replication of effort

Need To Create & Share Content
Is it realistic to ask for:
1 blog post per month on completed and planned activities?
1 post per week?
Can we build up a shared knowledge base:
160 universities x 2 contributors / team x 52 weeks = 16,640 posts / year
Questions
Are support departments (Web teams, IT Services, Library, …) failing to share?
Is tax-payers money funding unnecessary duplication?

Ease of Access
Why isn’t focussed UK HE content more easily accessed within sector? Work to support better access to Web team blogs starting shortly

Academic Library Example
Search across UK HE Library Web sites
Implemented to support specific project
Bottom-up, not top down
Documented on Tony Hirst’s blog
Not widely known 
Mobile interface. Also find links to ‘my’ organisation

Where’s The Content?
Need to encourage more writing & sharing resources, ideas & plans.
“ Frances is right - why not think nationally? There are so many variations of services provided by public libraries depending on each local authority. There's no consistency, and little joined up thinking. ” Also true of Universities? Threats to UK Public Libraries

Sustainability Framework
Stepping back and seeing the bigger picture
Advocacy
Engaging with early adopters
Supporting early mainstream users
Listening to concerns
Refining uses & advocacy
Openness of advocacy
…
Embedding Sustaining
Gained evidence of value
Supporting mainstream users
Observing patterns of emerging best practices
Documenting risks assessments
Openness of embedding processes
…
Using the evidence
Encouraging late mainstream users
Implementing risk management
Openness of sustainability processes
…

Conclusions
To conclude:
Web 2.0 and University 2.0 can deliver tangible benefits
But there are risks
And there are risks in doing nothing or sticking with existing approaches
The risks need to be assessed & managed
Key aspect of University 2.0 is openness, not technology

Conclusions The future is exciting - but organisations will need to address the challenges. Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip

Questions
Any questions

Embedding & Sustaining University 2.0

by Brian Kelly on Aug 27, 2010

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Embedding & Sustaining University 2.0 — Presentation Transcript

http://ukwebfocus.wordpress.com	135
http://remoteworker.wordpress.com	104
http://www.ukoln.ac.uk	29
http://blog.stefanbazan.com	3