1.
Director of Open Media Unit Andrew Law<br />

2.
Blessed with product… <br />

3.
Blessed with Data … <br />

4.
Absence of ‘strategy’… <br />+300million<br />7-8m<br />0.25m<br />Supported /<br />Accredited <br />Courses<br />Other Product<br />Free<br /> Fee<br />Retain<br />Convert<br />Aware<br />Engage<br />

5.
Strategy – purpose<br />

6.
Strategy – purpose and KPIs<br />http://intranet.open.ac.uk/open-media-unit/p9_1.asp<br />

7.
How are we performing (does size matter)? <br />http://intranet.open.ac.uk/open-media-unit/p9_1.asp<br />

8.
Does Size Matter? <br />

9.
Does Size Matter … looking at trends? <br />

10.
Has data had impact?<br />Demanded more clarity on purpose (KPIs for channels)<br />Demanded more uniform comparisons (single dashboard)<br />Led to investment (money and attention)<br />Led to further enhancement of successful features<br />

11.

12.
Open Media – Performance Improvement <br />

13.
Open Media – Performance Improvement <br />

14.
Where next with data?<br />Served management interests <br />Will it serve user interests? <br />Recommendation services <br />Follow this ... try this<br />Reputation/Credibility services<br />Follow me ... trust me <br />