Connect with Your Patrons in the Digital World Using Social Networking Tools as Outreach Bobbi L. Newman [email_address] http://librarianbyday.net

Why Use Web 2.0 Tools?

Inform

Connect

Share

Be where your users are

http://www.flickr.com/photos/samoube/170255970/

Right now your users can connect with you

http://www.flickr.com/photos/iambigred/2106009224/

What if you could connect with them?

http://www.flickr.com/photos/inkyhack/2378851847/

http://www.flickr.com/photos/kanaka/438417339/

http://www.flickr.com/photos/trucolorsfly/438068244/

You can!

Blog A website consisting of entries written in chronological order, the most recent at the top

Content Services Programs Outreach Special events Operational details Staff Anything you want!

Services

Programs

Outreach

Special events

Operational details

Staff

Anything you want!

http://blogs.uww.edu/library /

http://saulibrary.wordpress.com/

Wiki … a collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. … are often used to create collaborative websites and to power community websites. -wikipedia.com

Content Subject guides Links lists Instructions Tips & tricks pages Tutorials

Subject guides

Links lists

Instructions

Tips & tricks pages

Tutorials

http://www.library.ohiou.edu/subjects/bizwiki/index.php/Main_Page

http://libfye.wetpaint.com

Twitter Micro-blogging in 140 characters or less Asks the question – What are you doing?

Content Blog posts Flickr uploads Closings Special events News Information

Blog posts

Flickr uploads

Closings

Special events

News

Information

http://twitter.com/lurialibrary

http://twitter.com/askundergrad

Myspace Social networking site

Content Library materials Instant messaging -Ask a Librarian Search the catalog Information about the library Photos Video Bulletins Blog

Library materials

Instant messaging -Ask a Librarian

Search the catalog

Information about the library

Photos

Video

Bulletins

Blog

http://www.myspace.com/brooklyncollegelibrary

http://www.myspace.com/ucfaskalibrarian

Facebook Social networking site

Content RSS from blog Search catalog application Instant messaging Photos Videos Discussions Posting updates

RSS from blog

Search catalog application

Instant messaging

Photos

Videos

Discussions

Posting updates

http://www.facebook.com/pages/Coventry-United-Kingdom/University-Of-Warwick-Library/6168162503?ref=s

http://www.facebook.com/pages/Portsmouth-United-Kingdom/University-of-Portsmouth-Library/8313376841?ref=s

Flickr Social site for sharing Photos and Videos

What to post? New books Students Staff Screenshots Special events Displays Archives

New books

Students

Staff

Screenshots

Special events

Displays

Archives

http://www.flickr.com/photos/macetg /

http://www.flickr.com/photos/isuspecialcollectionss

YouTube Social site for sharing videos

Content Instructional videos Fun videos Library tours Campus tours Old videos

Instructional videos

Fun videos

Library tours

Campus tours

Old videos

http://youtube.com/user/USDLibraries

http:// youtube.com/user/ISUSpecialCollection

Del.icio.us Social site for sharing bookmarks

Content Links to Library pages Links to campus pages Links to external sites

Links to Library pages

Links to campus pages

Links to external sites

https://www.stanford.edu/group/ic/cgi-bin/drupal/delicous

http://libraries.mit.edu/help/virtualref/

Branding

Marketing

If You Build It, They Will Come

http://www.flickr.com/photos/tochis/1169807846/

Questions?

Connect with Your Patrons in the Digital World Using Social Networking Tools as Outreach Bobbi L. Newman [email_address] http://librarianbyday.net