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Web_Analytics_Part1--Turning_Numbers_Into_Action--1-20-2011

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Paul Signorelli
Paul Signorelli

First of two web analytics presentations by Char Booth and Paul Signorelli for ALA TechSource. Presentation delivered as a live webinar on January 20, 2011; part 2 on January 27, 2011. Part one focuses on web analytics basics and how to effectively use and present the information gathered through web analytics tools. Script included in speaker notes; for more information, please visit http://www.alatechsource.org/blog/2010/12/ala-techsource-workshop-library-analytics-inspiring-positive-action-through-web-user-da.

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TELL US WHO YOU ARE. TELL US HOW MUCH YOU KNOW. TELL US WHY YOU’RE HERE.
“ The process of obtaining an optimal or realistic decision based on existing data.” -Wikipedia
“ Web Analytics is the science and the art of improving websites … by improving the customer’s website experience. It is a science because it uses statistics, data mining techniques, and a methodological process. It is an art because… the analyst or marketer has to draw from a diverse pallet of colors (data sources) to find the perfect mix that will yield actionable insights.” -Weisberg and Kaushik
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
http://www.google.com/analytics/index.html
http://www.google.com/analytics/index.html http://www.kaushik.net/avinash/
http://www.google.com/analytics/index.html http://www.kaushik.net/avinash/ http://blog.instantcognition.com/
http://webanalyticsland.com/web-analytics-books/ http://www.webanalyticsassociation.org/
Char Booth [email_address] blog: info-mational - infomational.com @charbooth Paul Signorelli & Associates San Francisco, CA 415.681.5224 [email_address] paulsignorelli.com
Title slide: From Mollycake ’ s photostream at http://www.flickr.com/photos/mollycakes/226843996/sizes/z/in/photostream/ Smartphones: From Csaila’s photostream at http://www.flickr.com/photos/csaila/3648816968/ Fire Hydrant: From Will Lion ’ s photostream at http://www.flickr.com/photos/will-lion/2595497078/sizes/z/in/photostream/ Bow & Arrow: From Melilab ’ s photostream at http://www.flickr.com/photos/melilab/2436615256/sizes/z/in/photostream/ Question Mark & Exclamation Point: From Horia Varlan ’ s photostream at http://www.flickr.com/photos/horiavarlan/4290549806/sizes/z/in/photostream/ Man at Desk: From Brian Auer’s photostream at http://www.flickr.com/photos/brianauer/2104054031/ Sleeping at Desk: From Bewarenerd’s photostream at http://www.flickr.com/photos/bewarenerd/238306029/sizes/z/in/photostream/ Mountains: From Christianisthedj’s photostream at http://www.flickr.com/photos/hcmedkamera/2291925430/ Molehills: From Stiphy’s photostream at http://www.flickr.com/photos/somebodysavedme/277634286/ Target: From Ntang ’ s photostream at http://www.flickr.com/photos/ntang/21736757 Question Mark: From 姒儿 喵喵 ‘ s photostream at http://www.flickr.com/photos/crystaljingsr/3914729343/sizes/z/in/photostream/ Finish Line: From Jerekey ’ s photostream at http://www.flickr.com/photos/tyreseus/507244847/sizes/z/in/photostream/ Fireworks: From Express Monorail ’ s photostream at http://www.flickr.com/photos/expressmonorail/3096574067/sizes/z/in/photostream/ Math Symbols: From Mykl Roventine’s photostream at http://www.flickr.com/photos/myklroventine/2332789392/sizes/m/in/photostream/ Gloves: From ARTS’s photostream at http://www.flickr.com/photos/arts/93481862/ Images taken from flickr.com unless otherwise noted

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Web_Analytics_Part1--Turning_Numbers_Into_Action--1-20-2011

  • 1.  
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  • 4. TELL US WHO YOU ARE. TELL US HOW MUCH YOU KNOW. TELL US WHY YOU’RE HERE.
  • 5. “ The process of obtaining an optimal or realistic decision based on existing data.” -Wikipedia
  • 6. “ Web Analytics is the science and the art of improving websites … by improving the customer’s website experience. It is a science because it uses statistics, data mining techniques, and a methodological process. It is an art because… the analyst or marketer has to draw from a diverse pallet of colors (data sources) to find the perfect mix that will yield actionable insights.” -Weisberg and Kaushik
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  • 41. Char Booth [email_address] blog: info-mational - infomational.com @charbooth Paul Signorelli & Associates San Francisco, CA 415.681.5224 [email_address] paulsignorelli.com
  • 42. Title slide: From Mollycake ’ s photostream at http://www.flickr.com/photos/mollycakes/226843996/sizes/z/in/photostream/ Smartphones: From Csaila’s photostream at http://www.flickr.com/photos/csaila/3648816968/ Fire Hydrant: From Will Lion ’ s photostream at http://www.flickr.com/photos/will-lion/2595497078/sizes/z/in/photostream/ Bow & Arrow: From Melilab ’ s photostream at http://www.flickr.com/photos/melilab/2436615256/sizes/z/in/photostream/ Question Mark & Exclamation Point: From Horia Varlan ’ s photostream at http://www.flickr.com/photos/horiavarlan/4290549806/sizes/z/in/photostream/ Man at Desk: From Brian Auer’s photostream at http://www.flickr.com/photos/brianauer/2104054031/ Sleeping at Desk: From Bewarenerd’s photostream at http://www.flickr.com/photos/bewarenerd/238306029/sizes/z/in/photostream/ Mountains: From Christianisthedj’s photostream at http://www.flickr.com/photos/hcmedkamera/2291925430/ Molehills: From Stiphy’s photostream at http://www.flickr.com/photos/somebodysavedme/277634286/ Target: From Ntang ’ s photostream at http://www.flickr.com/photos/ntang/21736757 Question Mark: From 姒儿 喵喵 ‘ s photostream at http://www.flickr.com/photos/crystaljingsr/3914729343/sizes/z/in/photostream/ Finish Line: From Jerekey ’ s photostream at http://www.flickr.com/photos/tyreseus/507244847/sizes/z/in/photostream/ Fireworks: From Express Monorail ’ s photostream at http://www.flickr.com/photos/expressmonorail/3096574067/sizes/z/in/photostream/ Math Symbols: From Mykl Roventine’s photostream at http://www.flickr.com/photos/myklroventine/2332789392/sizes/m/in/photostream/ Gloves: From ARTS’s photostream at http://www.flickr.com/photos/arts/93481862/ Images taken from flickr.com unless otherwise noted