Advanced Twitter<br />Dan Zarrella<br />Viral Marketing Scientist<br />@DanZarrella<br />The Science of Twitter<br />
Unicorns and Rainbows<br />
Setting Up Your Account<br />First things first.<br />
Put a Bio in Your Profile<br />
Identify Yourself in Your Bio<br />
Put a Link in Your Profile<br />
Upload a Picture<br />
Takeaway:<br />Take the time to fully<br />set up your profile.<br />
Follow to Get Followers<br />
Takeaway:<br />Search for relevant <br />Keywords follow people <br />using them.<br />
Following-to-Follower Ratio<br />
Takeaway:<br />Don’t follow many <br />more people than are <br />following you.<br />
How to Tweet<br />Good behavior, by the numbers.<br />
Tweets-per-Day Best Practice<br />
Takeaway:<br />Don’t talk about <br />yourself so much.<br />
Takeaway:<br />Try to stay positive.<br />
Promoting your Content<br />How to get the clicks.<br />
21<br />
22<br />
Takeaway:<br />If you want people to <br />click your links, <br />Tweet slower.<br />
24<br />
Takeaway:<br />Tweeting about Twitter<br />works.<br />
ReTweets-per-Follower<br />28<br />
Suggested Users are Less ReTweetable<br />
ReTweeting = Link Sharing<br />
Bit.ly is more ReTweetable than TinyURL<br />
20 Most ReTweetable Words<br />you<br />twitter<br />please<br />retweet<br />post<br />blog<br />social<br />free<br />me...
Ask for the ReTweet<br />
Takeaway:<br />Ask for the ReTweet.<br />
20 Least ReTweetable Words<br />game<br />going<br />haha<br />lol<br />but<br />watching<br />work<br />home<br />night<b...
ReTweets Use Longer Words<br />
ReTweets are “Smarter”<br />
Takeaway:<br />No need to dumb<br />things down too much.<br />
ReTweets are More Novel<br />
ReTweets are Noun Heavy<br />
ReTweets have More Punctuation<br />
Semicolons are not ReTweetable<br />
ReTweets are Less Emotional<br />
ReTweets are Social and Concrete <br />
Self Reference is not ReTweetable<br />
News is ReTweetable<br />
Takeaway:<br />Try to be the first<br />to break news.<br />
Men and Women ReTweet Differently<br />
Timing is Everything<br />
Takeaway:<br />Later in the day is<br />Better for getting <br />ReTweets.<br />
About Social Proof<br />Does it actually work online?<br />
Takeaway:<br />The first-post effect<br />may be more powerful<br />than social proof.<br />
Dan Zarrella<br />@DanZarrella<br />
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A Ciência do Twitter [Avançado] - By Dan Zarrella

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Apresentação do Dan Zarella no Mozinar (Evento promovido pela SEOmoz) com estatísticas e métricas avançadas sobre o twitter.

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A Ciência do Twitter [Avançado] - By Dan Zarrella

  1. 1. Advanced Twitter<br />Dan Zarrella<br />Viral Marketing Scientist<br />@DanZarrella<br />The Science of Twitter<br />
  2. 2. Unicorns and Rainbows<br />
  3. 3. Setting Up Your Account<br />First things first.<br />
  4. 4. Put a Bio in Your Profile<br />
  5. 5. Identify Yourself in Your Bio<br />
  6. 6. Put a Link in Your Profile<br />
  7. 7. Upload a Picture<br />
  8. 8. Takeaway:<br />Take the time to fully<br />set up your profile.<br />
  9. 9. Follow to Get Followers<br />
  10. 10. Takeaway:<br />Search for relevant <br />Keywords follow people <br />using them.<br />
  11. 11. Following-to-Follower Ratio<br />
  12. 12. Takeaway:<br />Don’t follow many <br />more people than are <br />following you.<br />
  13. 13. How to Tweet<br />Good behavior, by the numbers.<br />
  14. 14. Tweets-per-Day Best Practice<br />
  15. 15.
  16. 16. Takeaway:<br />Don’t talk about <br />yourself so much.<br />
  17. 17.
  18. 18.
  19. 19. Takeaway:<br />Try to stay positive.<br />
  20. 20. Promoting your Content<br />How to get the clicks.<br />
  21. 21. 21<br />
  22. 22. 22<br />
  23. 23. Takeaway:<br />If you want people to <br />click your links, <br />Tweet slower.<br />
  24. 24. 24<br />
  25. 25. Takeaway:<br />Tweeting about Twitter<br />works.<br />
  26. 26.
  27. 27.
  28. 28. ReTweets-per-Follower<br />28<br />
  29. 29. Suggested Users are Less ReTweetable<br />
  30. 30. ReTweeting = Link Sharing<br />
  31. 31. Bit.ly is more ReTweetable than TinyURL<br />
  32. 32. 20 Most ReTweetable Words<br />you<br />twitter<br />please<br />retweet<br />post<br />blog<br />social<br />free<br />media<br />help<br />please retweet<br />great<br />social media<br />10<br />follow<br />how to<br />top<br />blog post<br />check out<br />new blog post<br />
  33. 33. Ask for the ReTweet<br />
  34. 34. Takeaway:<br />Ask for the ReTweet.<br />
  35. 35. 20 Least ReTweetable Words<br />game<br />going<br />haha<br />lol<br />but<br />watching<br />work<br />home<br />night<br />bed<br />well<br />sleep<br />gonna<br />hey<br />tomorrow<br />tired<br />some<br />back<br />bored<br />listening<br />
  36. 36. ReTweets Use Longer Words<br />
  37. 37. ReTweets are “Smarter”<br />
  38. 38. Takeaway:<br />No need to dumb<br />things down too much.<br />
  39. 39. ReTweets are More Novel<br />
  40. 40. ReTweets are Noun Heavy<br />
  41. 41. ReTweets have More Punctuation<br />
  42. 42. Semicolons are not ReTweetable<br />
  43. 43. ReTweets are Less Emotional<br />
  44. 44. ReTweets are Social and Concrete <br />
  45. 45. Self Reference is not ReTweetable<br />
  46. 46. News is ReTweetable<br />
  47. 47. Takeaway:<br />Try to be the first<br />to break news.<br />
  48. 48. Men and Women ReTweet Differently<br />
  49. 49. Timing is Everything<br />
  50. 50. Takeaway:<br />Later in the day is<br />Better for getting <br />ReTweets.<br />
  51. 51.
  52. 52.
  53. 53.
  54. 54. About Social Proof<br />Does it actually work online?<br />
  55. 55.
  56. 56.
  57. 57. Takeaway:<br />The first-post effect<br />may be more powerful<br />than social proof.<br />
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63. Dan Zarrella<br />@DanZarrella<br />
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