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A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
A Ciência do Twitter [Avançado] - By Dan Zarrella
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A Ciência do Twitter [Avançado] - By Dan Zarrella

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Apresentação do Dan Zarella no Mozinar (Evento promovido pela SEOmoz) com estatísticas e métricas avançadas sobre o twitter.

Apresentação do Dan Zarella no Mozinar (Evento promovido pela SEOmoz) com estatísticas e métricas avançadas sobre o twitter.

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  • 1. Advanced Twitter<br />Dan Zarrella<br />Viral Marketing Scientist<br />@DanZarrella<br />The Science of Twitter<br />
  • 2. Unicorns and Rainbows<br />
  • 3. Setting Up Your Account<br />First things first.<br />
  • 4. Put a Bio in Your Profile<br />
  • 5. Identify Yourself in Your Bio<br />
  • 6. Put a Link in Your Profile<br />
  • 7. Upload a Picture<br />
  • 8. Takeaway:<br />Take the time to fully<br />set up your profile.<br />
  • 9. Follow to Get Followers<br />
  • 10. Takeaway:<br />Search for relevant <br />Keywords follow people <br />using them.<br />
  • 11. Following-to-Follower Ratio<br />
  • 12. Takeaway:<br />Don’t follow many <br />more people than are <br />following you.<br />
  • 13. How to Tweet<br />Good behavior, by the numbers.<br />
  • 14. Tweets-per-Day Best Practice<br />
  • 15.
  • 16. Takeaway:<br />Don’t talk about <br />yourself so much.<br />
  • 17.
  • 18.
  • 19. Takeaway:<br />Try to stay positive.<br />
  • 20. Promoting your Content<br />How to get the clicks.<br />
  • 21. 21<br />
  • 22. 22<br />
  • 23. Takeaway:<br />If you want people to <br />click your links, <br />Tweet slower.<br />
  • 24. 24<br />
  • 25. Takeaway:<br />Tweeting about Twitter<br />works.<br />
  • 26.
  • 27.
  • 28. ReTweets-per-Follower<br />28<br />
  • 29. Suggested Users are Less ReTweetable<br />
  • 30. ReTweeting = Link Sharing<br />
  • 31. Bit.ly is more ReTweetable than TinyURL<br />
  • 32. 20 Most ReTweetable Words<br />you<br />twitter<br />please<br />retweet<br />post<br />blog<br />social<br />free<br />media<br />help<br />please retweet<br />great<br />social media<br />10<br />follow<br />how to<br />top<br />blog post<br />check out<br />new blog post<br />
  • 33. Ask for the ReTweet<br />
  • 34. Takeaway:<br />Ask for the ReTweet.<br />
  • 35. 20 Least ReTweetable Words<br />game<br />going<br />haha<br />lol<br />but<br />watching<br />work<br />home<br />night<br />bed<br />well<br />sleep<br />gonna<br />hey<br />tomorrow<br />tired<br />some<br />back<br />bored<br />listening<br />
  • 36. ReTweets Use Longer Words<br />
  • 37. ReTweets are “Smarter”<br />
  • 38. Takeaway:<br />No need to dumb<br />things down too much.<br />
  • 39. ReTweets are More Novel<br />
  • 40. ReTweets are Noun Heavy<br />
  • 41. ReTweets have More Punctuation<br />
  • 42. Semicolons are not ReTweetable<br />
  • 43. ReTweets are Less Emotional<br />
  • 44. ReTweets are Social and Concrete <br />
  • 45. Self Reference is not ReTweetable<br />
  • 46. News is ReTweetable<br />
  • 47. Takeaway:<br />Try to be the first<br />to break news.<br />
  • 48. Men and Women ReTweet Differently<br />
  • 49. Timing is Everything<br />
  • 50. Takeaway:<br />Later in the day is<br />Better for getting <br />ReTweets.<br />
  • 51.
  • 52.
  • 53.
  • 54. About Social Proof<br />Does it actually work online?<br />
  • 55.
  • 56.
  • 57. Takeaway:<br />The first-post effect<br />may be more powerful<br />than social proof.<br />
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. Dan Zarrella<br />@DanZarrella<br />

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