A Ciência do Twitter [Avançado] - By Dan Zarrella
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A Ciência do Twitter [Avançado] - By Dan Zarrella

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Apresentação do Dan Zarella no Mozinar (Evento promovido pela SEOmoz) com estatísticas e métricas avançadas sobre o twitter.

Apresentação do Dan Zarella no Mozinar (Evento promovido pela SEOmoz) com estatísticas e métricas avançadas sobre o twitter.

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  • 1. Advanced Twitter
    Dan Zarrella
    Viral Marketing Scientist
    @DanZarrella
    The Science of Twitter
  • 2. Unicorns and Rainbows
  • 3. Setting Up Your Account
    First things first.
  • 4. Put a Bio in Your Profile
  • 5. Identify Yourself in Your Bio
  • 6. Put a Link in Your Profile
  • 7. Upload a Picture
  • 8. Takeaway:
    Take the time to fully
    set up your profile.
  • 9. Follow to Get Followers
  • 10. Takeaway:
    Search for relevant
    Keywords follow people
    using them.
  • 11. Following-to-Follower Ratio
  • 12. Takeaway:
    Don’t follow many
    more people than are
    following you.
  • 13. How to Tweet
    Good behavior, by the numbers.
  • 14. Tweets-per-Day Best Practice
  • 15.
  • 16. Takeaway:
    Don’t talk about
    yourself so much.
  • 17.
  • 18.
  • 19. Takeaway:
    Try to stay positive.
  • 20. Promoting your Content
    How to get the clicks.
  • 21. 21
  • 22. 22
  • 23. Takeaway:
    If you want people to
    click your links,
    Tweet slower.
  • 24. 24
  • 25. Takeaway:
    Tweeting about Twitter
    works.
  • 26.
  • 27.
  • 28. ReTweets-per-Follower
    28
  • 29. Suggested Users are Less ReTweetable
  • 30. ReTweeting = Link Sharing
  • 31. Bit.ly is more ReTweetable than TinyURL
  • 32. 20 Most ReTweetable Words
    you
    twitter
    please
    retweet
    post
    blog
    social
    free
    media
    help
    please retweet
    great
    social media
    10
    follow
    how to
    top
    blog post
    check out
    new blog post
  • 33. Ask for the ReTweet
  • 34. Takeaway:
    Ask for the ReTweet.
  • 35. 20 Least ReTweetable Words
    game
    going
    haha
    lol
    but
    watching
    work
    home
    night
    bed
    well
    sleep
    gonna
    hey
    tomorrow
    tired
    some
    back
    bored
    listening
  • 36. ReTweets Use Longer Words
  • 37. ReTweets are “Smarter”
  • 38. Takeaway:
    No need to dumb
    things down too much.
  • 39. ReTweets are More Novel
  • 40. ReTweets are Noun Heavy
  • 41. ReTweets have More Punctuation
  • 42. Semicolons are not ReTweetable
  • 43. ReTweets are Less Emotional
  • 44. ReTweets are Social and Concrete
  • 45. Self Reference is not ReTweetable
  • 46. News is ReTweetable
  • 47. Takeaway:
    Try to be the first
    to break news.
  • 48. Men and Women ReTweet Differently
  • 49. Timing is Everything
  • 50. Takeaway:
    Later in the day is
    Better for getting
    ReTweets.
  • 51.
  • 52.
  • 53.
  • 54. About Social Proof
    Does it actually work online?
  • 55.
  • 56.
  • 57. Takeaway:
    The first-post effect
    may be more powerful
    than social proof.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. Dan Zarrella
    @DanZarrella