Products1

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Products1

  1. 1. Products and Services
  2. 2. Products and Services <ul><li>Travel and Tourism products and services are targeted at customers in industry and the public </li></ul><ul><li>Let’s look at these two separately: </li></ul><ul><li>Industry </li></ul><ul><li>and Consumers </li></ul>
  3. 3. Industry: Private Sector <ul><li>Business travel agents make travel and accommodation arrangements for commercial customers </li></ul><ul><li>Industry groups provide services to member organisations </li></ul><ul><li>Conference venues offer facilities and services to business organisations </li></ul>
  4. 4. Industry:Public Sector <ul><li>Regional tourism organisations provide marketing services for travel and tourism businesses </li></ul><ul><li>Development agencies work with travel and tourism businesses to transform the regions </li></ul>
  5. 5. Industry:Public-Private Sector <ul><li>Often the distinction between the two sectors is blurred </li></ul><ul><li>Some bodies are created from public and private sector organisations to offer services to industry </li></ul><ul><li>Destination Management Organisations provide marketing help for their members </li></ul>
  6. 6. Consumers <ul><li>Tourist Information Centres promote local travel and tourism products and services to the public </li></ul><ul><li>Tour operators such as MyTravel and Thomson (TUI) create, arrange and run tours and travel programmes for consumers </li></ul><ul><li>These are offered to consumers through travel agents, or directly through the Internet, over the phone or through TV </li></ul>
  7. 7. Consumers <ul><li>Retail travel agents such as Lunn Poly offer a link between tour operators and consumers </li></ul><ul><li>They provide general or niche products and services </li></ul><ul><li>Niche providers include agents such as Saga (catering for the over-50s) and Trailfinders (long-haul packages) </li></ul>
  8. 8. Consumers <ul><li>Consultants Deloitte estimate that the last six years has seen a 20% fall in the number of people booking packages through travel agents </li></ul><ul><li>The Internet is a rapidly growing channel for travel and tourism firms to use to reach consumers </li></ul><ul><li>Trade associations often give information to consumers about products and services </li></ul>
  9. 9. Arts and Heritage <ul><li>Museums, galleries, concert halls and theatres run events to appeal to travel and tourism consumers </li></ul><ul><li>Growing importance in recent years due to: </li></ul><ul><ul><li>Lottery funding to improve and regenerate </li></ul></ul><ul><ul><li>‘ Place Marketing’ of major UK towns and cities, such as Leeds, Liverpool and Cardiff </li></ul></ul><ul><ul><li>More short break holidays being taken </li></ul></ul>
  10. 10. Summary <ul><li>Customers in industry and from the general public demand products and services from travel and tourism organisations </li></ul><ul><li>These organisations may be from the public sector or the private sector </li></ul><ul><li>Often the two sectors combine to provide services </li></ul>
  11. 11. Summary <ul><li>Now go to the Activity to find out more about these organisations and the products and services they offer </li></ul>

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