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Social Media Goals, Team and Tools

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Social Media Goals, Team and Tools

  1. 1. Social Media: Goals, Teams & Tools Holly Minch LightBox Collaborative www.lightboxcollaborative.com
  2. 2. Please make sure your speakers are ON!
  3. 3. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
  4. 4. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
  5. 5. Goals What are your organizational goals? How can social media help? How will you know if you’ve succeeded?
  6. 6. Give a Minute
  7. 7. <ul><li>Who is going to do this work? </li></ul>Team Who has the bandwidth? What is the right voice?
  8. 8. Right Voice? Authenticity Individuals Personality
  9. 9. Voice
  10. 10. Tools <ul><li>Facebook Page </li></ul><ul><li>Flickr, FourSquare, Jumo </li></ul><ul><li>Twitter Account </li></ul><ul><li>LinkedIn Company </li></ul><ul><li>YouTube Channel </li></ul><ul><li>Wikis (Wikispaces.com) </li></ul><ul><li>Facebook Cause </li></ul>
  11. 11. <ul><li>SET UP ACCOUNTS </li></ul>Tools <ul><li>Facebook Page </li></ul><ul><li>Flickr, FourSquare, Jumo </li></ul><ul><li>Twitter Account </li></ul><ul><li>LinkedIn Company </li></ul><ul><li>YouTube Channel </li></ul><ul><li>Facebook Cause </li></ul>HootSuite or TweetDeck
  12. 12. Why We Like HootSuite Designed for multiple accounts Designed for getting work done Designed for teams
  13. 13. For further information, visit lightboxcollaborative.com/we-share
  14. 14. www.lightboxcollaborative.com @LBCollab facebook.com/lightboxcollaborative Holding good ideas up to the light

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