How to Enrich Your Work & Life with Two-Way Twitter Communications
Enriching Your Work and Life
with Two-Way Twitter Communications
Presented to North Scarborough Rotary, February 12, 2014
Leslie Hetherington, MBA, APR, Communications Director
The Big Difference?
Two-Way, One to Many Communications
(versus the pre-social media one-way ‘megaphone’)
What Can Twitter Do For You?
1. Create Your Profile (Build your Nest)
2. Meet & Follow (Increase Your Flock)
3. Effective Tweeting & #Hashtags (Talk to the Flock)
4. Cultivate Influencers (Bring Your Flock into the Fold)
First: Risk-proof Your Foundation
Allocate resources & back-up
Set procedures & policies:
How often will you tweet?
Who will tweet?
What topics are taboo?
Build Your Nest: Create Your Twitter Profile
User Name - @___ - Account
Icon Photo (128 x128) – Profile
Header Photo (520 x 260 px) - Profile
Biography (160 characters) – Profile
Deselect “Protect my Tweets” – Security and Privacy
Select “Let others find me by my email address” – Security
Set-up mobile access - Mobile
Free Tool to help size images:
Who do I follow and why?
Find and Follow….
Who to Follow….
Your clients/customers & partners
Your competitor’s clients/customers
Anyone who might talk about/ be interested in
How to Find (basic)
Twitter’s Who to Follow ideas (left column)
Twitter’s Find Friends & Popular Accounts
Google ‘Name + Twitter’
Other users’ Followers
More Advanced Ways to Find Followers
Searching via ‘We Follow’ free tool (http://wefollow.com)
Free ‘listening’ tools: Google Alerts or
Talk to Your Flock: Tweeting Tips
Tweet short (120 characters or less)
Numbers & positive words: You, Help,
How to, Check out
Repeat critical tweets up to 4x but vary with others
Tweet when your audience is online
Often 8 – 9 am (morning commute), noon – 2 pm, 3 pm, 5 pm – 7 pm
Use up to 2 #Hashtags
What’s a #Hashtag?
Putting the # symbol in front of a word or term
pertinent to the tweet
Increases engagement by 35%
Search hashtag before using
If creating: 6 – 12 characters, lowercase with caps to break words
(It’s Not All About You - 80:20 Rule)
. or >@Twithandle
(and boost engagement)
(Use Twitter tool or www.bit.ly)
Hint: Use Twitter ‘Lists’ to Group
Good Content Sources
Cultivate: Flatter with Re-Tweets
Re-Tweet (RT) their tweets
or a modified Tweet (MT) and credit them
1. Auto RT 1.
Comment RT via @Twitterhandle, link or
Comment MT via @Twitterhandle, link
Thank Followers for RTs –
@Twitterhandle Thanks for RT
Follow Friday (#FF):
Favourite a Tweet:
Thank new followers:
Listen & Provide to what they need/want
Then….. Seek Support
Use Reply (@) to connect
Ask for Re-Tweet or RT
@joesmith Learn the meaning
of life on March 4 at the Lightbox.
Bit.ly.ers7st0 Please RT
When followers are
specifically asked to
“Retweet,” the Retweet
rate is 23X higher
@joesmith Thanks for the RT
But don’t over use requests + wear out goodwill
Top Tweeting Tips:
Build a full profile
Follow others (brands & people)
Use up to 2 #hashtags per tweet
Keep tweets short & positive
Use photos & URL links
Cultivate Supporters with 80:20 Rule
(Converse, Share, Flatter)
Use @reply to ask for Re-tweets & support prudently
How Will You Tweet?
What’s your goal?
What #hashtags will you use?
Who will you follow?
What content can you offer?
What content is taboo?
Who will you monitor for content?
Twitter: @lhetherington or @hardystevenson