Powering Up Your Social Media Marketing for Business

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Krista Neher (www.KristaNeher.com) gave this presentation at a recent Business Technology summit. The presentation focuses on the strategies and tactics that businesses can use to make more of their social media marketing efforts.

Some of the key points in the presentation include:
- Have a clear social media strategy
- Know what business results you want to achieve from social media marketing
- Take advantage of user generated content to get better results from social media
- Be transparent and use social media to show your business, not advertise at people

The presentation was given to business executives and CEOS looking to get more from their social media.

Boot Camp Digital (www.BootCampDigital.com) is a social media training company that specializes in helping businesses use social media strategically to grow their business.

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Powering Up Your Social Media Marketing for Business

  1. 1. Krista Neher @KristaNeher Follow @NACENational use hashtag #NACEEXP13
  2. 2. What they tell you it looks like....
  3. 3. What it actually looks like....
  4. 4. interacting with real persons photos 2x 3x higher conversion After interacting with real persons photos 2x 3x higher conversion 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. About Me Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 2
  10. 10. Skittles.com had 23,000 visitors Their Facebook page had 320,000 Copyright Boot Camp Digital 2013 Source: ComScore, March 2012 - All Rights Reserved @KristaNeher @BootCampDigital
  11. 11. 11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  12. 12. Getting in-front of people 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  13. 13. 17% of time spent online is spent on Facebook 13
  14. 14. Building Connections 14 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  15. 15. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 40
  16. 16. Word of mouth TWEET at Me!
  17. 17. You are not alone.
  18. 18. What is your actual goal?
  19. 19. Who else is in your industry?
  20. 20. Who are your natural partners?
  21. 21. Who are the influencers?
  22. 22. 22 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  23. 23. 23 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 37
  24. 24. 24 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 38
  25. 25. Young Women Dominate... But everyone is there. 25 Social Networking time spent online (per month)
  26. 26. Magical Money 26
  27. 27. A mysterious animal 27
  28. 28. What is Social Media REALLY ABOUT? Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 4
  29. 29. Is it about the Tools? Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  30. 30. It is about the people. 30 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  31. 31. ...but... you do need a plan. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  32. 32. 32
  33. 33. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  34. 34. It is about building a relationship over time.  Don’t go in for the kill at every opportunity  Many sites will block/ban you for aggressive tactics  Think of real-life networking AKA: BRANDING 34 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  35. 35. Awareness Interest Think about and understand your Funnel Desire Action Retention Advocacy 35 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  36. 36. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  37. 37. Field Guide To Social Media Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  38. 38. TRUST How are you building these? How are you building these? How are you building these? How are you building 38
  39. 39. 39
  40. 40. Get Specific 40 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  41. 41. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  42. 42. I’m not Superman. I don’t have time for all of this...... 42
  43. 43. Start Small Not Big Not Big Do a few things well Not a lot of things poorly 54 43
  44. 44. Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

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