Krista Neher (www.KristaNeher.com) gave this presentation at a recent Business Technology summit. The presentation focuses on the strategies and tactics that businesses can use to make more of their social media marketing efforts.
Some of the key points in the presentation include:
- Have a clear social media strategy
- Know what business results you want to achieve from social media marketing
- Take advantage of user generated content to get better results from social media
- Be transparent and use social media to show your business, not advertise at people
The presentation was given to business executives and CEOS looking to get more from their social media.
Boot Camp Digital (www.BootCampDigital.com) is a social media training company that specializes in helping businesses use social media strategically to grow their business.