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Customer Product Matrix
The document discusses the customer product matrix and contrasts traditional waterfall models with lean startup and agile development approaches. It emphasizes the importance of understanding customer needs, validating assumptions, and adapting strategies based on market feedback. The conclusion highlights the necessity of planning and iterating during the development process to achieve desired outcomes.
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Customer Product Matrix
- 1. THINKING ON CUSTOMER PRODUCT MATRIX TakeshiKakeda 2015/07/10 @kkd takeshi@giantech.jp
- 2. MOTIVATION • Visualize differencesbetween traditional water fall model and lean startup model clearly.
- 3. CUSTOMER PRODUCT MATRIX assumption discovery develop launchscale validation plan Customer Development Product Development creation
- 4. CASE A: FAILURE MODEL assumption discovery developlaunch scale validation plan Customer Development Product Development creation develop what customer may need (or not) customer doesn’t need it !! what will customer want? customer doesn’t buy it !! how should we sell?
- 5. CASE C: AGILE DEVELOPMENTMODEL assumption discovery develop launch scale validation plan Customer Development Product Development creation develop and check what customer needs what is value? what is hypothesis ? what is true? what did we learn? what should we do?
- 6. CASE B: LEAN STARTUPMODEL assumption discovery develop launch scale validation plan Customer Development Product Development creation develop only what customer needs what is value? what is hypothesis ? what is true? what did we learn? what should we do?
- 7. CUSTOMER PRODUCT MATRIX assumption discovery develop launchscale validation plan Customer Development Product Development creation Lean Agile Failure
- 8. WHERE IS RISK? assumption discovery developlaunch scale validation plan Customer Development Product Development creation MarketRisk Product Risk
- 9. Goal DESIGN SPRINT assumption discovery develop launchscale validation plan Customer Development Product Development creation Design Sprint in five days
- 10. CONCLUSION • Before • Thinkand plan how we go through routes towards the target • During • Notice and Act on where you are.