1. B u si n es s En v ir o n m en t A war en e s s Pr o gr am ™ (B E A P)
Bu sin e s s E n v ir o n me n t S u rv ey s & S tu d i e s
About the BEAP™ align their products & service offering to the needs of the
Business Executives and Leaders continue to seek to understand the customer. The customer is segmented into 3 main profiles:
business environment they operate in. Organizations analyze data on • The External Customer – this the daily walk-in walk-out customer
their customers, competition, markets and economies into • The internal customer – Employees as drivers of customer
information – then use them to make decisions, update internal service delivery
policies and procedures. This information is also used to align overall • The potential customer how is yet to interact with your business
mission and goals of the business to market. It is said bad information
BEAP – Brand Perception & Product Penetration Survey
is better than no information and that is why the Business
Building a powerful brand is all about creating the strongest
Environment Awareness Program (BEAP™) will help organizations
positive perception in the minds of your customers. But your
perform qualitative, quantitative and comparative studies on the
existing customers already have a perception – one that’s the result
enterprise. The BEA-Program uses cutting edge and most updated
of all the experiences over time they’ve had in dealing with your
industry standard tools to collect, analyze and disseminate
company and, if you employ staff, your people too.
information on the customers (both internal and external), the
The only way to find out about their current perception is to ask
competition, the market, product & services, the potential customer
them. But how you do it is very important. You not only want to
and eventually the brand, brand perception and product
discover if they are happy with your service, you also need to know
awareness/penetration. The BEA-Program output includes, the BEAP
what the key brand reflections are to them.
– Index, the Customer Service Satisfaction Index, The Employee
Thorough the BEA-Program™ will help you survey your current and
Satisfaction Level, Brand Perception Index and Product Penetration
Level. potential customers, understand their perception enabling you to re-
BEAP – Customer Service Satisfaction Survey/Index design your marketing, sales and brand strategy.
The customer is the sole reason you are still in business. How we do it
Understanding the customer is a dynamic process and requires OpenCastLabs will work with you so that you are the owner of the
continuous evaluation. Customer Care departments solve ad hoc process. Using standard data collection tools, secondary data in the
customer complains, but do not seem to be keen on understanding market and direct interviews with senior managers, collect data,
the root cause of these complains. A customer satisfaction survey analyze and present in different formats. We will also help train your
under the BEA-Program™ empowers customer care executives, sales, customer care team in data collection, designing be-spoke tools so
business development, business process and the entire enterprise to that they are empowered in tracking customer satisfaction levels
across the business cycle. Working with us enables you to
Contact
David Kandie concentrate in your core business while meeting your bottom lines.
OpenCastLabs Limited
P.O Box 56404 00200 Nairobi
+254 722 831 259
Let the experts do it so that you concentrate on delivering your bottom-line
OpenCastLabs Rwanda Contact OpenCastLabs today for a no-obligation proposal and the benefits of the BEA-Program™.
P.O Box 4543 Kigali Request for a presentation on how we will do the customer service satisfaction survey, employee &
+250 788 470 532 (Joab Ngai) workplace satisfaction survey & brand perception survey for your organization.
info@opencast-labs.cm © 2011 |OpenCastLabs™, BEA-Program and BEAP are pending
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