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Exploring the Use of Storytelling as Knowledge Transfer Tool in Organizations
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Exploring the Use of Storytelling as Knowledge Transfer Tool in Organizations

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This slides contain preliminary results on the use of storytelling as a knowledge transfer tool in organizations.

This slides contain preliminary results on the use of storytelling as a knowledge transfer tool in organizations.

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    Exploring the Use of Storytelling as Knowledge Transfer Tool in Organizations Exploring the Use of Storytelling as Knowledge Transfer Tool in Organizations Presentation Transcript

    • Final Year Project 1 Proposal Defense Exploring the Use of Storytelling as Knowledge Transfer Tool in Organizations Kamarul Asraf Kamarulzaman 13094 Business Information Systems Supervised by Mr. Khairul Shafee Kalid Final Year Project 1 Proposal Defense Exploring the Use of Storytelling as Knowledge Transfer Tool in Organizations Kamarul Asraf Kamarulzaman 13094 Business Information Systems Supervised by Mr. Khairul Shafee Kalid
    • Presentation Outline Introduction Q&A Methodology Literature Review Result & Discussions Conclusion & Future Plan
    • “Sometimes reality is too complex. Stories give it form.” Jean Luc Godard Introduction
    • • The organizations are having limited understanding of storytelling and influenced by the perception that it leads time wastage, causing its true potential to be hindered. • Storytelling is currently being applied every single day within the social network created within the organizations, however it is hardly captured throughout the interaction due to some barriers. • The amount of knowledge transferred is limited due to absence of appropriate tool to capture the interaction. Problem Statements
    • • To understand the use of storytelling as a knowledge transfer tool in organizations. • To investigate the barriers that may present in using storytelling as knowledge transfer tool in organizations. • To propose the design of a storytelling prototype that will enable the stories to be captured throughout the process. Objectives
    • Scope Relevancy of the Project • To explore new ways to allow better knowledge transfer among the employees that will be necessary in providing additional values and benefits to the organizations. • Strengthens the overall knowledge management processes and initiatives carried out by the organizations towards pursuing their mission, vision and objectives. • Employees: Current practice of storytelling among the social network created at workplace. • Organization: Propose a storytelling prototype.
    • Feasibility Studies Technical Feasibility Operational Feasibility Economical Feasibility
    • Presentation Outline Introduction Q&A Methodology Literature Review Result & Discussions Conclusion & Future Plan
    • Source Review The word knowledge is associated with terms such as data, information, intelligence, skill, experience, expertise, ideas, intuition, or insight depending to the context of the subject. It is very important to recognize the features of the contexts and providing support to facilitate the flow of knowledge within the organizations. Gao, Li, and Steve Clarke (2008) The definition of knowledge. Systematic process for creating, acquiring, disseminating, leveraging, and using knowledge to retain competitive advantage and to achieve organizational objectives. Nicholas (2004) The definition of knowledge management. Definition and Understanding of Knowledge & Knowledge Management Literature Review
    • Source Review Knowledge transfer can be defined as conveyance of knowledge from one place, person, ownership to another. Major and Cordy-Heyes (2002) cited in Syed Ikhsan and Rowland (2004) The definition of knowledge transfer. Individual to team, team to individual, team to team Bender and Fish (2000) Different forms of knowledge transfer. Basically, knowledge transfer is more than what we think. To ensure knowledge transfer can take place within the organizations, factors such as individual time management, common language, and mutual trust must be taken into account. Joia and Lemos (2010) Factors contributing to knowledge transfer. Definition and Understanding of Knowledge Transfer Literature Review
    • Storytelling as Knowledge Transfer Tools: Definitions & Concept Source Review Storytelling uses words and presents a story to the listeners. It may include suitable actions such as vocalization or physical movement to enhance the understanding of the story, promoting active imagination among the listeners. It provides two ways communication. National Storytelling Network (NSN) The common and general definition of storytelling. Organizational stories can be divided into a few different categories and genres including wars, failure, transformation, founder myths, leadership, visionary, and stories of hope. Choosing the suitable story for each storytelling session will be determined by the intention of having it. Straker (2008) Different type of stories which can be shared within organizations. Literature Review
    • Storytelling as Knowledge Transfer Tools: Key Strengths Source Review Stories provide a more convincing ways of communicating ideas to the audience compared to conventional ways which are usually flooded with facts, rules, and policies. Harris and Barnes (2006) Storytelling simplifies complex knowledge. Conveying knowledge in the form of stories turned the complex knowledge into simple analogy easy to understand concepts. Transferring tacit knowledge which resides in the employees mind discovered through years of practical experience will be much easier. Denning (2006) Storytelling eases transfer of tacit knowledge. Change message can be successfully delivered through springboard stories. They enable the audience to understand how organization, community, or complex system may change. Denning (2006) Change message can be delivered through springboard stories. Literature Review
    • Storytelling as Knowledge Transfer Tools: The Applications Source Review Storytelling in organizations have started since the industrial age. Pioneer includes IBM which incorporate and communicate its values and organizational cultures through lyrics of fighting songs presented before every corporate meeting and slogan ‘Think.’ Benjamin (2006) Storytelling started since the industrial age. It is not a new approach. A large mining company situated in South Africa uses storytelling in training, teambuilding, performance tracking, improving productivity and working conditions safety. storyboards are used to support the delivery of stories. Tobin and Snyman (2007) Storytelling is applied in various organization’s functions. Literature Review
    • Presentation Outline Introduction Q&A Methodology Literature Review Result & Discussions Conclusion & Future Plan
    • Rapid Application Development (RAD) System Methodology
    • Semi-Structured Interview 1. Defining research problem 2. Reviewing concepts and theories 3. Data gathering 4. System Design 5. System Development 6. System Testing 7. System Deployment Project Activities Acceptance Questionnaires Literature Review Research Methodology
    • Planning Analysis DesignImplementation • Defining research problem • Reviewing concepts and theories • Data collection: Interview and survey • Data analysis: Qualitative and quantitative • System design • Architecture • User interface design • System development • System testing Project Activities
    • Proposed Gantt Chart
    • Semester September 2012 Semester January 2013 Project Gantt Chart
    • Development elements Platform Development tool Joomla: Content Management System Scripting PHP Database support MySQL Web server Xampp: Apache HTTP Server Tools
    • Presentation Outline Introduction Q&A Methodology Literature Review Result & Discussions Conclusion & Future Plan
    • Common knowledge transfer media • Emails • Formal Meetings • Team discussions Common issues Emails: Follow up needed to ensure they reach the target group. Formal Meetings: Tends to be lengthy. Sometimes the content is not related to certain attendees. Team discussions: Tends to be too formal with discussion revolves only towards achieving certain objectives.
    • Motivation to share stories with colleagues • Identify significant room for improvement. • Find out alternative ways in carrying out the tasks assigned. Barriers to implement storytelling • Time constraint • Attitude • Culture • Attracting the interest of the target groups • Lack of management support
    • Presentation Outline Introduction Q&A Methodology Literature Review Result & Discussions Conclusion & Future Plan
    • Future Plan • Gather system requirement based on data gathered through interviews with respective respondents. • Develop the design and detailed system architecture for the proposed system. • Develop the system through the suggested methodology using prototyping. • Conduct system to ensure the system produces valid and accurate output. • Deliver the complete system.
    • Presentation Outline Introduction Q&A Methodology Literature Review Result & Discussions Conclusion & Future Plan