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Text Message Marketing Tips
        For Your Bar




          Presented By:
         sms Dominator
What Is Text Message Marketing?


              SMS (Short Message
              Service) Text Message
               Marketing is the ability to
              send “permission-based”
              text messages to a group of
              people who have opted-in to
              your mobile list.

              The small, yet powerful, 160
              character space is one of the
               best marketing tools
              available today.
How Text Message Marketing Works
Why Text Message Marketing?
         More Than 6                Most Mobile
        BILLION Mobile             Users Send and
         Subscribers                Receive Text
          World-wide               Messages Daily




  Consumers                                More Than ½ of
ALWAYS Have                                 U.S. Mobile
 Their Mobile              WHY?             Spending is
 Devices with                                 LOCAL
    Them




       4.1 Billion Texts           Text Messaging
       Are Sent Daily in          is the Most-Used
        the U.S Alone              Mobile Service
Benefits of Text Message Marketing




           Extremely TARGETED


         Permission-Based (Opt-in)


         Reliable, INSTANT Reach
Benefits of Text Message Marketing




             High Open Rates


          High Redemption Rates


         Reduced Advertising Costs
Benefits of Text Message Marketing




        Personalized Communication


          Builds Customer Loyalty


               Can Go Viral
Ways to Build Your Mobile List



    Text to           Website          Email
     Join             Sign-Up           List




                                     Email Your
  People Can Opt-   Add a Mobile
                                    “Email” List
   in Using Your      Sign-Up
                                   and Ask Them
   Keyword and      Form to Your
                                    to Join Your
     Short Code       Website
                                     Mobile List
Ways to Build Your Mobile List



    Social
    Media        Birthday Club    Manual
   Sign-Up         Program        Sign-Up




    Ask Your
                   Start a       Manually
  Social Media
                  Birthday        Add New
  Followers to
                  Rewards        Customers
   Join Your
                  Program        Who Agree
   Mobile List
                                   to Join
Where to Advertise Your
Short Code and Keyword?

                              Bar Tables
                              Flyers
   Text 55
           55
  and Ge 5 to DRINKS          Business Cards
         t $2 Off
                  Martin
                         i    Radio Ads
                              TV Commercials
                              Billboards
                              T-shirts
                              Posters
                              Anywhere Else Your
                              Target Market Will
                               See Them!
Text Message Marketing Ideas
        For Your Bar


   Idea #1
    Idea #1       Idea #2
                   Idea #2      Idea #3
                                 Idea #3


                    Send Text
                     Message      Send “Table
   Offer Mobile
                    Offers on       Ready”
   Coupons and
                  Slow Nights to Notifications
    Discounts
                     Increase
                      Traffic
Text Message Marketing Ideas
        For Your Bar


   Idea #4
    Idea #4        Idea #5
                    Idea #5     Idea #6
                                 Idea #6

                     Start a
                                Send Event
                    “Frequent
      Notify                    Reminders
                   Customer”
   Customers of                 to Increase
                     Loyalty
   New Drink and                Awareness
                   Program to
    Food Items                      and
                   Get Repeat
                                Attendance
                    Business
Text Message Marketing Ideas
        For Your Bar


   Idea #7
    Idea #7        Idea #8
                    Idea #8       Idea #9
                                   Idea #9


    Use of QR          Hold
                    Contests        Run a
     Codes to
                    with Your      Birthday
   Direct People
                    Mobile List    Rewards
      to Your
                     to Keep       Program
     Website,
    Menu, etc.        Them
                     Engaged
Text Message Marketing Ideas
        For Your Bar


  Idea #10
   Idea #10      Idea #11
                  Idea #11      Idea #12
                                 Idea #12



                 Communicate       Conduct
   Send “Thank                    Customer
      You”        Efficiently
                  With Staff     Satisfaction
   Messages to                   Surveys and
      Your         Members
                                    Polls
   Customers
Different Types of Text
 Marketing Campaigns


        Types of Text
         Marketing
         Campaigns




Save   Spend    Purchase    Get a
More   More       More     Freebie
Let’s Take a Closer Look at These…
Save
              More




          Show this text
          to receive 20%
EXAMPLE   off of any
          Margarita at
          Bar Spot. EXP
          5/15
Spend
             More




          Spend $25 or
          more at Bar
EXAMPLE   Spot and
          receive $5 OFF
          when you show
          this text. EXP
          5/15
Purchase
               More




          Purchase a Beer
          at Bar Spot and
EXAMPLE   get $1 OFF of
          your favorite
          appetizer. EXP
          5/15
Get a
              Freebie




          Purchase two
          Beers at Bar
EXAMPLE   Spot and receive
          one for FREE.  
          EXP 5/15
How to Use QR Codes



       Send Users to an Instant
        Mobile Menu of Drinks
        and Appetizers

       Send Users to Your Photos
        and Social Media Sites

       Send Users to a Mobile
        Video of Your Bartenders
        Preparing Drinks
How to Use QR Codes



      Send Viewers to Your
      Coupons and Discount Offers

      Put Your QR Codes on ALL
      Marketing Materials

      Put QR Codes on Your
      Receipts
Text Message Marketing
  Points to Remember


      Tell List Subscribers What to
       Expect as Soon as They Join

      Always Include Your Bar’s Name
       in Your Messages

      Make it Easy for Your Customers
       to Opt-Out of Your List

      Notify Consumers of Potential
       Text Message Costs
 Sending Out Sporadic,
  Inconsistent Messages

 Sending Out Spam

 ONLY Sending Out Promotions
THANK YOU

For Viewing Our Text Message
   Marketing Presentation!

  If You Would Like More Information About
 Text Message Marketing, Contact Me Today.

               Powered By:

              Sms Dominator

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Text Message Marketing For Bars

  • 1. Text Message Marketing Tips For Your Bar Presented By: sms Dominator
  • 2. What Is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today.
  • 3. How Text Message Marketing Works
  • 4. Why Text Message Marketing? More Than 6 Most Mobile BILLION Mobile Users Send and Subscribers Receive Text World-wide Messages Daily Consumers More Than ½ of ALWAYS Have U.S. Mobile Their Mobile WHY? Spending is Devices with LOCAL Them 4.1 Billion Texts Text Messaging Are Sent Daily in is the Most-Used the U.S Alone Mobile Service
  • 5. Benefits of Text Message Marketing Extremely TARGETED Permission-Based (Opt-in) Reliable, INSTANT Reach
  • 6. Benefits of Text Message Marketing High Open Rates High Redemption Rates Reduced Advertising Costs
  • 7. Benefits of Text Message Marketing Personalized Communication Builds Customer Loyalty Can Go Viral
  • 8. Ways to Build Your Mobile List Text to Website Email Join Sign-Up List Email Your People Can Opt- Add a Mobile “Email” List in Using Your Sign-Up and Ask Them Keyword and Form to Your to Join Your Short Code Website Mobile List
  • 9. Ways to Build Your Mobile List Social Media Birthday Club Manual Sign-Up Program Sign-Up Ask Your Start a Manually Social Media Birthday Add New Followers to Rewards Customers Join Your Program Who Agree Mobile List to Join
  • 10. Where to Advertise Your Short Code and Keyword?  Bar Tables  Flyers Text 55 55 and Ge 5 to DRINKS  Business Cards t $2 Off Martin i  Radio Ads  TV Commercials  Billboards  T-shirts  Posters  Anywhere Else Your  Target Market Will See Them!
  • 11. Text Message Marketing Ideas For Your Bar Idea #1 Idea #1 Idea #2 Idea #2 Idea #3 Idea #3 Send Text Message Send “Table Offer Mobile Offers on Ready” Coupons and Slow Nights to Notifications Discounts Increase Traffic
  • 12. Text Message Marketing Ideas For Your Bar Idea #4 Idea #4 Idea #5 Idea #5 Idea #6 Idea #6 Start a Send Event “Frequent Notify Reminders Customer” Customers of to Increase Loyalty New Drink and Awareness Program to Food Items and Get Repeat Attendance Business
  • 13. Text Message Marketing Ideas For Your Bar Idea #7 Idea #7 Idea #8 Idea #8 Idea #9 Idea #9 Use of QR Hold Contests Run a Codes to with Your Birthday Direct People Mobile List Rewards to Your to Keep Program Website, Menu, etc. Them Engaged
  • 14. Text Message Marketing Ideas For Your Bar Idea #10 Idea #10 Idea #11 Idea #11 Idea #12 Idea #12 Communicate Conduct Send “Thank Customer You” Efficiently With Staff Satisfaction Messages to Surveys and Your Members Polls Customers
  • 15. Different Types of Text Marketing Campaigns Types of Text Marketing Campaigns Save Spend Purchase Get a More More More Freebie
  • 16. Let’s Take a Closer Look at These…
  • 17. Save More Show this text to receive 20% EXAMPLE off of any Margarita at Bar Spot. EXP 5/15
  • 18. Spend More Spend $25 or more at Bar EXAMPLE Spot and receive $5 OFF when you show this text. EXP 5/15
  • 19. Purchase More Purchase a Beer at Bar Spot and EXAMPLE get $1 OFF of your favorite appetizer. EXP 5/15
  • 20. Get a Freebie Purchase two Beers at Bar EXAMPLE Spot and receive one for FREE.   EXP 5/15
  • 21. How to Use QR Codes  Send Users to an Instant Mobile Menu of Drinks and Appetizers  Send Users to Your Photos and Social Media Sites  Send Users to a Mobile Video of Your Bartenders Preparing Drinks
  • 22. How to Use QR Codes Send Viewers to Your Coupons and Discount Offers Put Your QR Codes on ALL Marketing Materials Put QR Codes on Your Receipts
  • 23. Text Message Marketing Points to Remember  Tell List Subscribers What to Expect as Soon as They Join  Always Include Your Bar’s Name in Your Messages  Make it Easy for Your Customers to Opt-Out of Your List  Notify Consumers of Potential Text Message Costs
  • 24.  Sending Out Sporadic, Inconsistent Messages  Sending Out Spam  ONLY Sending Out Promotions
  • 25. THANK YOU For Viewing Our Text Message Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Me Today. Powered By: Sms Dominator

Editor's Notes

  1. There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily