2. What Is Text Message Marketing?
SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
4. Why Text Message Marketing?
More Than 6 Most Mobile
BILLION Mobile Users Send and
Subscribers Receive Text
World-wide Messages Daily
Consumers More Than ½ of
ALWAYS Have U.S. Mobile
Their Mobile WHY? Spending is
Devices with LOCAL
Them
4.1 Billion Texts Text Messaging
Are Sent Daily in is the Most-Used
the U.S Alone Mobile Service
5. Benefits of Text Message Marketing
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
6. Benefits of Text Message Marketing
High Open Rates
High Redemption Rates
Reduced Advertising Costs
7. Benefits of Text Message Marketing
Personalized Communication
Builds Customer Loyalty
Can Go Viral
8. Ways to Build Your Mobile List
Text to Website Email
Join Sign-Up List
Email Your
People Can Opt- Add a Mobile
“Email” List
in Using Your Sign-Up
and Ask Them
Keyword and Form to Your
to Join Your
Short Code Website
Mobile List
9. Ways to Build Your Mobile List
Social
Media Birthday Club Manual
Sign-Up Program Sign-Up
Ask Your
Start a Manually
Social Media
Birthday Add New
Followers to
Rewards Customers
Join Your
Program Who Agree
Mobile List
to Join
10. Where to Advertise Your
Short Code and Keyword?
Bar Tables
Flyers
Text 55
55
and Ge 5 to DRINKS Business Cards
t $2 Off
Martin
i Radio Ads
TV Commercials
Billboards
T-shirts
Posters
Anywhere Else Your
Target Market Will
See Them!
11. Text Message Marketing Ideas
For Your Bar
Idea #1
Idea #1 Idea #2
Idea #2 Idea #3
Idea #3
Send Text
Message Send “Table
Offer Mobile
Offers on Ready”
Coupons and
Slow Nights to Notifications
Discounts
Increase
Traffic
12. Text Message Marketing Ideas
For Your Bar
Idea #4
Idea #4 Idea #5
Idea #5 Idea #6
Idea #6
Start a
Send Event
“Frequent
Notify Reminders
Customer”
Customers of to Increase
Loyalty
New Drink and Awareness
Program to
Food Items and
Get Repeat
Attendance
Business
13. Text Message Marketing Ideas
For Your Bar
Idea #7
Idea #7 Idea #8
Idea #8 Idea #9
Idea #9
Use of QR Hold
Contests Run a
Codes to
with Your Birthday
Direct People
Mobile List Rewards
to Your
to Keep Program
Website,
Menu, etc. Them
Engaged
14. Text Message Marketing Ideas
For Your Bar
Idea #10
Idea #10 Idea #11
Idea #11 Idea #12
Idea #12
Communicate Conduct
Send “Thank Customer
You” Efficiently
With Staff Satisfaction
Messages to Surveys and
Your Members
Polls
Customers
15. Different Types of Text
Marketing Campaigns
Types of Text
Marketing
Campaigns
Save Spend Purchase Get a
More More More Freebie
17. Save
More
Show this text
to receive 20%
EXAMPLE off of any
Margarita at
Bar Spot. EXP
5/15
18. Spend
More
Spend $25 or
more at Bar
EXAMPLE Spot and
receive $5 OFF
when you show
this text. EXP
5/15
19. Purchase
More
Purchase a Beer
at Bar Spot and
EXAMPLE get $1 OFF of
your favorite
appetizer. EXP
5/15
20. Get a
Freebie
Purchase two
Beers at Bar
EXAMPLE Spot and receive
one for FREE.
EXP 5/15
21. How to Use QR Codes
Send Users to an Instant
Mobile Menu of Drinks
and Appetizers
Send Users to Your Photos
and Social Media Sites
Send Users to a Mobile
Video of Your Bartenders
Preparing Drinks
22. How to Use QR Codes
Send Viewers to Your
Coupons and Discount Offers
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts
23. Text Message Marketing
Points to Remember
Tell List Subscribers What to
Expect as Soon as They Join
Always Include Your Bar’s Name
in Your Messages
Make it Easy for Your Customers
to Opt-Out of Your List
Notify Consumers of Potential
Text Message Costs
24. Sending Out Sporadic,
Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
25. THANK YOU
For Viewing Our Text Message
Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Me Today.
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Sms Dominator
Editor's Notes
There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily