The document provides tips for crafting visual presentations. It recommends stepping away from the computer, understanding your audience, and defining your role. It emphasizes telling a story through visuals like images and storyboards rather than slides filled with text. The document outlines four visual principles: simplify, maintain a good signal-to-noise ratio, use whitespace, and follow the rule of thirds. Examples are given to illustrate these principles. Resources for further information on visual presentations are also listed.

2. First: Step Away From The Computer. photo by Nantaskart! - 2005

3. Second: Who Is Your Audience? photo by Carbon NYC - 2008

4. Third: What Role Are You Playing?

5. What is your story?

7. Ideas. Concepts. Not Slides.

8. Architecture: Story Board Text Text Design 2 Good Graph Design 3 Text Text Storyboard Images Design Principle 1 Cluttered Image Bad Graph Text Story Frames Title & Intro Design 4

9. Design Tips: Four Visual Principles

10. 1. Simplify

12. Avoid animation & sound

13. 2. Signal-to-Noise

17. 3. “White” Space

19. 4. Rule of Thirds

21. Before & After

22. Top Global Web Properties

23. Top Global Web Properties Web Properties Visitors Microsoft 508,000 Google 494,000 Yahoo 476,000 Wikipedia 164,000 New York Times 68,000

28. In A Word: Simplify

30. Credits Share&Share Alike; Attribution; Non-Commercial Images CC except those purchased through iStockphoto: How to Succeed In Business, Tomatoes Gates via Flickr ; World’s Worst via Flickr Some materials developed by Meg McGough in 2009 Kathy E. Gill, http://wiredpen.com/ @kegill