Here are some tips to increase your Twitter followers:
- Identify and engage with influencers in your field/industry that care about your work. Have meaningful conversations with them.
- Follow interesting people in your network honestly - those you think would value your contributions.
- Tweet valuable, relevant information that is not just about your own organization. Share industry news and insights.
- Use hashtags to join relevant conversations and get discovered.
- Promote your Twitter profile on your other social networks and website to drive more people to follow you.
- Retweet and engage with your followers to build relationships over time.
The key is to add value first before promoting yourself. Build quality connections and conversations
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Networked NGO in India - Day 2
1. Becoming A Networked NGO
Using Social Media Effectively
Day Three: Social Media Tools and Practicum
June 11-14, 2012
India
2. Day Three: Effective Social Media Practice
Overnight Reflections
What are some of your
insights from yesterday?
What are you most
curious about learning
today?
Practice tweeting your
reflections by using the
hashtag #netngoin
3. Day Three: Effective Social Media Practice
How To Enjoy A Buffet
Today is about exploring the best practices of different tools,
including monitoring, blogs, Twitter, and Facebook. The purpose
is to provide an introduction to the different platforms so you
can comfortably use them. You won’t need to adopt all of them
for the action learning project, but you will know what they are
and the basic techniques.
Flickr photo by Littlelakes
4. Day Three: Effective Social Media Practice
Social Media Tools & Practicum - Theme of the Day
Shoulder to Shoulder Learning
5. Day Three: Effective Social Media PracticeSocial Media Tools
& Practicum Agenda
AGENDA
OUTCOMES
Reflection
Intro to tools
Facebook Best Practices and
Practicing
Share best practices
Brand Monitoring
Hands-on exercises
Twitter Best Practices and
Practicing
FRAMING
Open Clinic and Practice
Content Curation: Pinterest Balance of peer learning &
expert sharing
Blogging Basics
Interactive
Fun! Don’t Be Shy!
Reflection
Laptops up/Laptops Down
6. Survey Snapshot
DON’T USE
HAVE
DO
USE
DO DON’T
NOVICE USE USE
BEGINNER
DON’T
USE
Brand
Social Media Skills Monitoring
E-questionnaire
7. Day Three: Effective Social Media Practice
Today we’re going to look at different social channels and the best practices and
techniques for using them
8. Day Three: Effective Social Media Practice
Speed Geeking
Mr. Facebook Blog
Ms. YouTubeTwitter
9. Day Three: Effective Social Media Practice
Facebook Best Practices & Practicing
Objectives
Look and feel
Work flow
Listening
Engagement
Content
Measurement
11. Day Three: Effective Social Media Practice
Use Facebook with Intent
• Keep current audiences engaged between events
• Raise brand awareness
• Identify and recruit new audiences to your events, programs,
concerts, or exhibits
• Inspire conversation online/offline to support audience
development
• Get new ideas and feedback on programs and services
• Research what people are saying about your organization
• Drive traffic to web site or blog
• Social content generation
• Identify and build relationships with influencers, allies &
supporters
12. Day Three: Effective Social Media Practice
Facebook Best Practices & Practicing - Make it SMART!
S Specific
1. How Many
M Measurable many?
Review! A Attainable
R Relevant
T Timely
2. By when?
14. Example – Intent of Your Facebook Page
Intent:
Inspire conversations related to E-Mediat, civil society and NGO
training goals
Objective:
By the end of December, 2012, we will increase average comments
per post from 0 to 3
Between June and December, 2012 we will increase posting to once
a day
Compare to your current baseline:
• What is your average comment per post?
Benchmark median number of daily comments per post with your
peer organizations.
15. Example – Intent of Your Facebook Page
Intent:
Raise brand awareness
SMART Objective:
By the end of December, we will have 1000 Fans
What’s your current baseline:
How many Fans does your Page have now?
Compare To:
Other similar organizations
16. Day Three: Effective Social Media Practice
Facebook Best Practices & Practicing - Work Flow
Set Up Monitor
Team
Measure Respond
Facebook
Work Flow
Challenge
2-6 Hours of
Per Week Engage Content Transfer
17. Day Three: Effective Social Media Practice
Facebook Best Practices & Practicing - Work Flow
• Who is your page administrator? You can have an unlimited
amount so why do it alone?
• Will you post as yourself or your page? You can now toggle
between both!
• Time management prevents you from spending all day on
Facebook. Dedicate chunks of time to have conversations. This
leaves time for planning as well as collecting & analyzing data.
• Tips for being effective: Spend your time being a resource,
engaging, moderating & measuring.
• Do you have a Facebook Use Policy? This is useful if you have a
staff and/or volunteers helping you.
• What is your Community Policy? This is where you can outline
what types of posts are appropriate.
• Thinking beyond the Brand Page: Subscribe to staff profiles
18. Day Three: Effective Social Media Practice
Facebook Best Practices & Practicing - Work Flow
Source: Inbound Marketing Zombie
19. Day Three: Effective Social Media Practice
Facebook Best Practices & Practicing - Policy
21. Day Three: Effective Social Media Practice
Facebook Best Practices & Practicing - Brand Page Examples
22. Day Three: Effective Social Media Practice
Facebook Best Practices & Practicing - Brand Page Examples
23. Day Three: Effective Social Media Practice
Facebook Best Practices & Practicing - Brand Page Examples
24. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing
Listening & Networking
Find Out Where Your Fans Hang Out on Facebook -
Identify Facebook Pages that attract a similar target
audience and participate as your page
Recruitment campaigns – All Channels
25. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing - Listening &
Networking
27. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing - Engagement
• What will you do after someone likes your page?
• Start conversations
• Always be commenting
• Tag your friends in posts, pictures & videos
• Identify super fans – they are your key influencers
• Call to action!
30. Beethoven Festival Fan Page
Specific What is your favorite Beethoven Symphony?
Yes or No Is Beethoven’s Fifth Symphony, your favorite?
Timely Today is Beethoven’s Birthday! How are you celebrating?
Edgy Do think music in the schools should be cut from public school budgets?
Photo What do you think of Beethoven’s family portrait?
True or False True or False: Beethoven was completely deaf when we wrote the 9th
Symphony
Direct Why do you think people love or hate classical music?
Preference Do you like early or late Beethoven?
Fun If you were stuck on a deserted island with one Beethoven CD to listen to ….
Events Who is attending our All-Beethoven Piano Music concert?
Experience What was your favorite moment from our All-Beethoven Piano Music concert
last night?
Humanistic Have you seen someone fall asleep at a classical music concert?
Tips What is your favorite restaurant for before concert dining?
Mad Lib If Beethoven’s (fill in the name of piece) was on the concert program, I
would not miss it for the world.
31. Day Three: Effective Social Media Practice
Exercise: Brainstorm 5 Questions for India Page
32. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing - Content
1. Variety of content types and consistency
2. Short: 80 characters or less for status updates
3. Eye catching images with bright colors and relevant content
4. Include a call to action: share, like, comment
5. Celebrate milestones, share good news
6. Timely topics with the right frame for your audience
7. Experiment with varying times of day/day of the week
8. Repeat proven stuff
9. Always be commenting
10. Weekly/monthly review of analytics to better understand what resonates
33. Day Three: Facebook Best Practices and Practicing -
Content: Eye Catching Images
34. Day Three: Facebook Best Practices and Practicing -
Content: Timely Topics Relevant Frame
35. Day Three: Facebook Best Practices and Practicing -
Content: Celebrate Milestones
36. Day Three: Facebook Best Practices and Practicing -
Content: Different Times/Days
37. Day Three: Effective Social Media Practice
Fish Bowl Exercise: Brainstorm Editorial Calendar
Month Content/Type Program/Topic
Monday Question
Tuesday Photo
Wednesday Video
Thursday Link
Friday Question
Monday Question
Tuesday Photo
Wednesday Video
Thursday Link
Friday Question
38. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing - Measurement
Reflect and Refine
Facebook Insights help you look behind the “Like”
39. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing - Measurement
Facebook Metrics for Content Strategy 30 minutes a week
1. Collect metrics that help measure per-post content resonance against your FB
editorial calendar spreadsheet
2. Start with reach and virality – then add date/time
3. Look for patterns – successes and failures
4. Do a content analysis of comments to generate insights
5. Collect and analyze weekly data from FB Insights
6. Reflect on patterns and use them to make adjustments to your editorial
calendar
40. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing - Measurement
Reach = The # of unique people who have seen your post in their newsfeed (in
the past 28 days).
Virality = The percentage of people who clicked, shared, liked or commented
on the post (in the past 28 days).
41. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing - Measurement
44. Post fun, geeky visual content
that is useful on Fridays
45. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing - Measurement
Post visual, practical, funny and geeky content
on Friday and call it “Fun Friday Share”
Ask people to share it
Share content of influencers
Can get away with not posting during holidays
47. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing - Time to Practice!
Let’s get started practicing some of these techniques or
help set up a practice site.
We’ll continue after the break.
49. Day Three: Effective Social Media Practice
Facebook Best Practices and Practicing - Continued Practicing
Let’s keep practicing.
Ask questions & work together.
50. Day Three: Effective Social Media Practice
Brand Monitoring and Listening
Why
Take Action Keywords
“Listening” or tracking
what people are saying
about your brand or issue
has always been hailed at
the first most important
Get Insights step in building your social Observe
media or network
strategy.
Influencers Sources
51. Day Three: Effective Social Media Practice
Brand Monitoring: Why?
• To know what’s happening online, to have a starting
point for your organization or campaign
• To identify good sources and content for your content
strategy
• To get to know your audience, supporters, networks
• To start to realize/observe patterns and have a baseline
so that you can optimize your online work
• To know general trends about civil society
• To know what the government and your peers are doing
online
52. Day Three: Effective Social Media Practice
What are your objectives for listening?
53. Day Three: Effective Social Media Practice
Keywords
• Other nonprofit names in your space
• Programs, services, and event names
• Well-known personalities associated with your org.
• Other nonprofits with similar programs or names
• Your brand or tagline
• URLs for your blog, website, online community
• Industry terms or other phrases that illustrate your
mission
• What are your key words? Brainstorm a list.
54. Keywords:
• E-Mediat Tunisia
• Emediat Tunisia
• NGO
• NGO and Social Media
• Civil Society and NGO
• Chema Gargouri
55. California Shakespeare Theater
Misspellings California Shakespeare Theatre
California Shakespeare Festival
Cal Shakes
Jonathan Moscone (name of director)
Susie Falk (name of artist)
As the season approaches -- the names
of that season's directors and
productions.
56. Day Three: Effective Social Media Practice
What are your keywords for listening?
57. Day Three: Effective Social Media Practice
How To Use Google Alerts
Type in Your Keywords Here
Alternate is to use “Feed” but
need to use RSS Reader
http://www.google.com/alerts
“As it happens” for campaign –
need to use RSS Reader
58. Day Three: Effective Social Media Practice
• Create an alert and you can
preview what it will return
with different options
• Might take a few tweaks to get
what you need – too much, too
little
59. Day Three: Effective Social Media Practice
Shoulder-to-Shoulder Pair
Find a partner and work together to explore setting up different
Google Alerts
60. Day Three: Effective Social Media Practice
Add More Keyword and Content Discovery Tools As You Go
67. Day Three: Effective Social Media Practice
Shoulder-to-Shoulder Exercise
Find a partner and work together:
(1) Write down the name of 3 or 4 blogs or web sites that are important
to follow for your strategy
(2) Add them to your reader in a folder
(3) Add the RSS feeds of your google alerts to a google alerts folder
68. Day Three: Good Habits
• Small block of time
for daily reading
• Clean house,
reorganize
• Don’t feel
obligated to read
everything
69. Listening and Curation WorkMedia Practice
Day Three: Effective Social Flow: Who?
Brand Monitoring Work Flow
Read
Set Up
Action Analyze
Team or
Solo
1-2 Hours Discuss Report
Per Week
70. Day Three: Twitter Best Practices and Practicing
Objectives
Look and feel
Work flow
Listening
Engagement
Content
Measurement
71. Day Three: Twitter Best Practices and Practicing
What’s your Intent?
• Keep current supporters • Recruit volunteers
engaged • Coordinate meetings with
• Inspire conversation to officials and policy leaders
support communications • Identify Influencers like
goal journalists using Twitter and
• Create buzz around an encourage them to use you
offline event before, during, as a source
and after • Identify and build
• Get new ideas and feedback relationships with allies &
on programs and services supporters
• Program support to clients • Sharing key points about
• Drive traffic to web site or your issue
blog (Google)
72. Day Three: Twitter Best Practices and Practicing
Make It Smart
S Specific INTENT:
SMART OBJECTIVE:
M Measurable
CURRENT BASELINE:
A Attainable
BENCHMARK OR COMPARISON:
R Relevant
T Timely
77. What To Tweet
• Tweet relevant valuable information (not just your
organization’s content)
• Link to editorial calendar
• Use #hashtags
• Reply instead of post
• Share Photos
• Say something provocative or funny
• Ask questions
78. How to Write Great Tweets
Omit Needless Words
Describe, Simplify, Avoid
One thought per Tweet
81. Twitter Best Practices and Practicing – Discover
Demo Twitter Search and Lists
• Search for Hashtags
• Interesting conversations and users
• Other organizations
• Explore lists and other users other
organizations are following
82. Twitter Best Practices and Practicing – Manage
Using lists helps you
stay organized as you
keep an eye on
various groups of
people or
organizations.
84. Increase Your Twitter Followers
• Converse with influencers
that care
• Honestly follow interesting
people
• Tweet relevant valuable
non org centric information
• Network weave
• Promote on other
properties (web, cards, etc.)
• Hashtagged conversations
85. Practice Engagement on Twitter
• Re-tweet a tweet from one of the organizations you followed
• Tweet a question with the #maternalhealth tag
• Ask a question of a Twitter user
• Respond to someone’s question
• Retweet a tweet manually and add something to enhance the Tweet
• MT tweet – it is a retweet that you have modified
• Tweet with the #netngoin hashtag about what you discovered
86. What to Tweet: Avoid Ruts
Link Content To Editorial Calendar
89. Twitter Best Practices and Practicing – Manage
Buffer:
· Create account: NGOs can use
free option that allows 10 tweets
a day or paid options that allow
more posting if the NGO can
afford that
· Link buffer to your NGO twitter
account
· Define settings and your NGO
posting schedule
90. Twitter Best Practices and Practicing – Manage
Use Apps
Tweet on-the-go!
Document real-time happenings
Stay on top of breaking news &
interactions
99. Day Three: Effective Social Media Practice
Open Clinic and Practice
We are going to practice using the platforms we’ve explored today
or we demo and explore blogging, Pinterest or other tools
Let’s work with one another, create, and ask questions.
100. Day One: Introducing the NetworkedPractice
Day Three: Effective Social Media Nonprofit
End of Day Reflection – Paired Share
End of Day Reflection
What questions do you
still have?
What is clear?
101. ADJOURNED!
Have a wonderful evening.
We look forward to seeing you in the morning.
102. Day Three: Effective Social Media Practice
Pinterest
Pinterest is a virtual pinboard where
you can organize and share images
and videos in curated collections.
Think of it as social network of
visuals - where you can easily collect
and add images from other sources
on the web or other pinterest users.
The clean interface and simplicity of
features make it easy to use and
gives you a calm feeling which
perhaps accounts for its popularity.
104. Day Three: Effective Social Media Practice
Pinterest
Visual curation
tool – can also be
linked to
Facebook or help
you organize
content for other
channels.
105. Day Three: Effective Social Media Practice
Ideas for NGO Boards on Pinterest
• Share more than just your organization’s content
• Share visuals of your cause
• Share infographics about your cause
• Share your organization’s story through pictures
• Share your stakeholders’ stories about your issue or
cause
• Calls to action for campaigns
• Compelling photos – photo of the week
• Wish lists
• Products
• Document events
• Spread your messaging
108. Day Three: Effective Social Media Practice
Blogging Basics - Introduction
• How blogging can support your integrated content strategy
• Editorial focus
• Listening as research for blogging stories
• Types of blog posts
• Using photos and videos
• Encouraging comments
• Who does the work
110. Day Three: Effective Social Media Practice
Blogging Basics - What is Your Editorial Focus
What are you going to write about?
Will it support your social media strategy?
How can you balance writing about your
organizations versus other issues or topics?
What will be useful to your audience?
How often will you publish blog posts?
Answer these questions in a
brief, editorial mission
statement.
111. Day Three: Effective Social Media Practice
Blogging Basics - Editorial Focus Mission Statement
Things to consider:
• Our NGO blog will publish stories about our organization’s
program and related topics in our country. Our social media
strategy objective is to raise awareness of our organization’s
work and to be regarded by others as a leader on the topic.
• Our NGO blog will have 50% of our posts about our programs
and 50% about the topic in general. The latter will include
how to posts, tips, case studies, and summarize important
research.
• Our NGO will publish three blog posts per week that will be
written by people on staff and occasional guest bloggers.
112. Day Three: Effective Social Media Practice
Blogging Basics - Listening and Engaging
Who are the important NGOs, bloggers, media platforms and thought
leaders covering your topic?
Are there keywords and phrases that you want to track on your listening
dashboard to help guide your blogging content?
Comment on blogs and link to them in your posts.
113. Day Three: Blogging Basics -Types of Blogs
Organizational and Program Delivery
115. Day Three: Effective Social Media Practice
Blogging Basics - Types of Blog Posts
Instructional Informational Research Interviews
Case Study Lists Tips Guest Post
119. The Perfect Blog Post
The Perfect Blog Post
POST TITLE
15 words
Opening paragraph or less
What is post about?
Keyword Caption
Image to Body of the Post
Keyword
illustrate post Topic sentence for each paragraph
phrases
Sensible linking
Use headers
Use images or videos to support text
Conclusion
Lesson Learned
End with a question to encourage comments Respond to all
Consider comments
follow up
posts Related Posts
120. Day Three: Effective Social Media Practice
Blogging Basics - Why Use Images?
• Because a picture is worth a 1,000 word post. Blogs with pictures tell a far
more interesting story than those without.
• There are millions of posts being written, those with photos grab attention
• Photos make your posts more engaging and appeal to your readers
emotional senses
• Help improve reader comprehension
• Photos add a personal touch to your blogging which fosters conversation
• For those reading via RSS readers, this encourages them to ‘pop’ out of
their reader because RRS readers are text-based designs.
• Helps with SEO
• Images are good at the start of your post to draw people into reading it.
• Provides a visual example of what you are talking about
• May help you make your points in a stronger way.
121. Day Three: Effective Social Media Practice
Blogging Basics - Ways to Use Images
• Logos of orgs or events you
are writing about
• Screen captures if you are
talking about a web-based
service or something
technically related
• Photos of yourself, the writer
or person you are
interviewing
• Images that prove a point
• Images that show examples
throughout the post
• Images as Visuals For Title
• Images to inspire
122. Day Three: Effective Social Media Practice
Blogging Basics - Where to Get Images
You can take your own with a
digital camera – you don’t need
anything fancy
Screen capture software like
“SnagIt”
Social photo sharing sites like
Flickr, but use Creative Commons
licensed photos
123. Day Three: Effective Social Media Practice
Blogging Basics
Share your
thoughts!
124. Day Three: Effective Social Media Practice
Blogging Basics - The Work Flow
Reading
Writing Commenting
125. Small Group Exercise: Flesh Out Your Blog Post Ideas
Steps
1. Review the ideas you
have for blog post topics.
2. Write a description of
what the post will be
about and the format
3. Identify if you need to do
research for additional
information
4. What image can you use
to illustrate your post?
Editor's Notes
7 minutesWe should set up a rowfeeder and bring those up …. To model listening
Learning Objectives To provide an introduction to tools and platforms for: listening, content discovery, social content, and networkingTo illustrate best practices for effective useTo provide hands-on exercises for Facebook and Twitter Theme of the Day: Today is about exploring the best practices of using different tools, including monitoring, blogs, Twitter, and Facebook. The purpose is to provide an introduction to the different platforms. You won’t need to adopt all of them for the action learning project, but we want to know what they are and the basic techniques.
Materials needed: Sticky notes & pens to write with. Have them
Exercise: (10 minutes)Find someone who knows about a platform you don’t ..Share pair
Frame: This content is something we can do in our phone calls if everyone chooses to work on their Facebook, which I think is a good idea.That way you have the discipline of focus and time to experiment with a focus ..” (60 minute presentation) ObjectivesLook and feelWork flowListeningEngagementContentMeasurement Interactive presentation with exercises … for objectives, look/feel, content, and engagement.
Team Rubicon is a disaster relief organization.Here, note that their cover image is updated with information on a disaster they were currently responding to. Volunteer TabPhotos’ of each missionSupporter are encouraged to use their profile as theirs while volunteers are deployed.
duh.
Opportunity to ask - What doesn’t work about this page?-same image used everywhere.
You are the social media team for the “India Facebook Page” and you need to brainstorm a five questions to post that related to your editorial mission:educate
My audience also shares content that is highly practical. When something gets shared like this, I switch to my page admin identity, click through and see who shared it, and leave a thank you note. This always help me get more fans. It doesn’t take that long either.
Modified from: htthttp://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.htmlThis comes from extensive research of shared posts and time of day and day from Dan Zarrella.Test different times of the day and days.Test frequency. Some research suggests every other day, other research post daily.The important thing is to test and see how your audience responses. And, don’t just post to post. Make sure that everything you post is high quality. Then your audience will come to depend on you.p://socialmedia-strategy.wikispaces.com/Facebook
Modified from: http://socialmedia-strategy.wikispaces.com/Facebook & http://www.edelmandigital.com/2011/08/09/looking-beyond-the-like-how-to-measure-your-performance-on-facebook/
Modified from: http://socialmedia-strategy.wikispaces.com/Facebook & http://www.edelmandigital.com/2011/08/09/looking-beyond-the-like-how-to-measure-your-performance-on-facebook/
Modified from: http://socialmedia-strategy.wikispaces.com/Facebook & http://www.edelmandigital.com/2011/08/09/looking-beyond-the-like-how-to-measure-your-performance-on-facebook/
Modified from: http://socialmedia-strategy.wikispaces.com/Facebook & http://www.edelmandigital.com/2011/08/09/looking-beyond-the-like-how-to-measure-your-performance-on-facebook/
Exercise: (10 minutes)Find someone who knows about a platform you don’t ..Share pair
What is Actionable Listening? (From: http://www.bethkanter.org/action-listening/) Actionable listening on social media channels means transforming a “river of noise” into insights that are actionable. That is, you gain insight, can make a decision, or do something. Listening can help your organization craft conversation starters, figure out how to best start engaging, identify social content that you can incorporate into your content strategy, identify potential brand ambassadors, or address a potential crisis early in the game.
Extracted & modified from http://www.slideshare.net/kanter/emediat-workshop-2Actionable Listening: (30 minutes – 15 minute presentation/15 minute play with Netvibes)What is actionable listening?How to link listening to decision-makingWhat do you need to be listening for to support your social media strategy objectives?What are keywords? What keywords do you need?Setting up a dashboard in Netvibes Content Curation Mini Plan: Review the mini-plan framework. Demonstration: Show how to set up tab in netvibes with RSS feeds from blogs or FB pages or Twitter sources.
Exercise: (10 minutes)Find someone who knows about a platform you don’t ..Share pair
Note that sometimes you need to search for misspellings of your organization’s name.California Shakespeare TheaterCalifornia Shakespeare TheatreCalifornia Shakespeare FestivalCal ShakesJonathan MosconeSusie FalkAs the season approaches -- the names of that season's directors and productions.
Step 3: Who Will Tweet? Useful to have more than one person to tweet from the organizational accountAssign days of the week/”beats” to Tweet
Holly Ross is the ED of NTEN – NTEN has an organizational account, but all staff tweet with NTEN in their twitter account. They’re encouraged to reach out to members, talk about work, and have personality – but be professional. It’s part of their social media policy.
Clearly identified with organizationUses it to share professional learning about the field – live tweets from conferences and events
What to Tweet:Here's a basic list of what to Tweet and some tips on getting your tweets retweeted and more on the Art of Retweet. Need more Twitter conversation starters? Here they are.
To encourage retweets, to make your tweets shorter than 140 characters ..
We need to set up a page on the wiki that is linked off the agenda page for Day 3, that has links to interesting Twitter accounts , hashtags,and lists that this crowd would find of interest – family planning orgs – national, indiangos, etc – include the link on this page*** working on it!
Bruce Lesley
Establish a 15 minute work flow twice a day and do it every day for 21 daysSearch for your keywords or hashtags and retweet or respondScan your Twitter timeline from your follower, check your lists or specific followersReply to any tweets, including thanking people for retweetingCompose your tweetsHang out for a few minutes
Use for measurement
Example from Fight Colorectal CancerStephanie Rudat’s page – checking on interactions, rt, see if you want to follow back, respond.
In addition to its main URL shortening service, the bit.ly website provides tools to view statistics related to users that click on generated links. In order to activate this service, you must first sign up (for free) with bit.ly and be signed in when you shorten your links. Now when you shorten a link and tweet it, your link will show up below the shortening box along with some counters. There are two numbers with your link and most likely it will read zero out of zero.bit.ly offers statistics of the links that it shortensThe top number will tell you the number that you really care about, how many people clicked on your bit.ly link that you just made. If you click on the “Info Page+” link to the right, you can see insights as to when your link was clicked. Buyer beware, however, bit.ly only shows how many clicks you got per minute for the past hour. If you make the bit.ly, tweet it in the morning and forget to follow up on it until the afternoon, you will not be able to see your all-day traffic; you must check it periodically to see how it performs throughout the day. If you are persistent and check throughout the day, you can see what times in the day your linked performed best. You can then use this method over the course of several days, tweeting at different times each day, to test and see when is the best time to tweet your content. If your bit.ly is not used in a tweet and is put somewhere more permanent (like a blog post or facebook wall, etc.), bit.ly’s click-tracking does allow you to see statistics for the past week, month, and overall.
The bottom number shows how many times the original URL has been clicked overall. If the URL is a common page like one from CNN or ESPN (one that might be tweeted by multiple people), it is probable that other people have shortened that same link using bit.ly, and the bottom number shows the number of times that link has been visited through any bit.ly link. By examining this number with your number of clicks (the number on top), you can see how your bit.ly performed compared to everyone else that tweeted that same link.
The bottom number shows how many times the original URL has been clicked overall. If the URL is a common page like one from CNN or ESPN (one that might be tweeted by multiple people), it is probable that other people have shortened that same link using bit.ly, and the bottom number shows the number of times that link has been visited through any bit.ly link. By examining this number with your number of clicks (the number on top), you can see how your bit.ly performed compared to everyone else that tweeted that same link.
Exercise: (10 minutes)Find someone who knows about a platform you don’t ..Share pair
Time for practice and questions (30 minutes)Image: http://www.boston.com/ae/specials/culturedesk/Free-Tweeting-Twitter-Bird-Icon.gif
60 minutesPhoto: BethKanter.org - Unlocking the Potential of Peer Learning
Pinterest is a virtual pinboard. Pinterest allows you to organize and share images and videos you find on the web in collections. Think of it as social network of visuals - where you can easily collect and add images from other sources on the web or other pinterest users. The clean interface and simplicity of features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional or organizational topics in a visually pleasing way.
http://gigaom.com/2012/01/31/pinterest-referral-traffic-google-plus-twitter/January …has steadily amassed a very dedicated following of users that spreads far beyond the app-obsessed early adopter crowd. Shareaholic's survey showed that Pinterest is now driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn — combined. That’s according to Shareaholic’s January 2012 referral traffic report, which is based on aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month.Recenthttp://www.businessinsider.com/pinterest-already-drives-as-much-traffic-as-twitter-bii-chart-of-the-day-2012-5Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.Yesterday Pinterest raised $100 million at a $1.5 billion valuation in a round led by Japanese e-commerce giant Rakuten. The valuation seems entirely justified to us, and one datapoint that goes to showing why is the fact that, according to this chart from Capstone Investments' Rory Maher, Pinterest already drives as much referral traffic as Twitter, despite being much younger and smaller. On the internet, of course, traffic is money.All the more for Pinterest given that on the site much of the activity seems to be commerce-related. This is why Pinterest brought in Rakuten, to leverage its expertise in building successful commerce marketplaces, as we explore in a note this morning ->Read more: http://www.businessinsider.com/pinterest-already-drives-as-much-traffic-as-twitter-bii-chart-of-the-day-2012-5#ixzz1vFJJwwvG---------------Therewas a ton of coverage for Pinterest in February, and that might have spiked a lot of traffic and sign-ups from people (especially marketers, I’m one of them) wanting to check it out. A lot of those people may have since decided Pinterest wasn’t for them, which means that Pinterest can return to growing (dominating) organically the way it did before. The copyright and “Thinspo” concerns might not have helped growth during this time period either.Pinterest successfully appeals to a powerful market most web startups utterly fail at – the ladies of middle America. Women control a ton of the household spending (some say up to 80%), and frankly most of us love shopping. It’s impressive for a startup to achieve growth beyond the early adopter tech echochamber and earn the enthusiasm of such a powerful consumer audience, and I think it spells opportunity. It will be interesting to observe what Pinterest does with their amazing traction and how publishers react by creating “pin-worthy” content to appeal to this audience and attempt to measure the outcomes of those efforts beyond referral traffic.
60 minutesIntroduction to Blogging:How blogging can support your integrated content strategyEditorial FocusListening as research for blogging storiesTypes of blog postsUsing photos and videosEncouraging commentsWho does the work Platform: Blogger Measuring success Exercise: Brainstorm some ideas for blog posts
Now that you have some topics and ideas for your integrated content strategy, we’re going to drill deeper into specific content for your blog.
Based on: http://www.business2community.com/social-media/the-blueprint-for-the-perfect-blog-post-infographic-037478Components of a perfect blog postPost TitleOpening Paragraph with key wordsImage with keyword captionBody of the Post – distribute the content of your post in paragraphs and link them sensiblyConclusion – emphasize on lessons learnt and ask questions to engage the audienceRefer to posts that carry related information
Photos: IYCF Pakistan
Photo from RoohiRasheed
Focus Areas:YouthWomen’s IssuesEducationPoverty ReductionCivil SocietyAll Other