Building Social Relationships Beyond Blogger Relations Kami Watson Huyse, APR “ Building Blocks” by Redroom Studios, Flickr

The Evolution of Mass Communication

Social Media: Powerful tools + Easy to use = Everyone can create content

Powerful tools + Easy to use =

Everyone can create content

“ This Target ad is senselessly subversive on so many levels that it begs pointing out this article in the U.K. Telegraph headlined, Girls Being Brainwashed to Be Promiscuous featuring Carol Platt Liebau’s new book about how our sex-obsessed culture damages girls.” Amy Jussel, Founder Executive Director, Shaping Youth

“ This Target ad is senselessly subversive on so many levels that it begs pointing out this article in the U.K. Telegraph headlined, Girls Being Brainwashed to Be Promiscuous featuring Carol Platt Liebau’s new book about how our sex-obsessed culture damages girls.”

Amy Jussel, Founder Executive Director, Shaping Youth

Off Target Target’s e-mail response: “ Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.”

Target’s e-mail response:

“ Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.”

Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate

Listen: Define Stakeholders Customers or clients Employees Affinity groups Critics Preferences

Customers or clients

Employees

Affinity groups

Critics

Preferences

Technographics, from Groundswell, http://tinyurl.com/2vv3dv

Listen: Monitor Issues Free tools: Technorati, Google Blogs, RSS feeds loaded into Google Reader, FeedDemon, etc. Paid Tools: Radian 6, DIY Dashboard and others

Free tools: Technorati, Google Blogs, RSS feeds loaded into Google Reader, FeedDemon, etc.

Paid Tools: Radian 6, DIY Dashboard and others

Participate: Find Influentials AllTop Blogs Top Blog Lists Twitterholic Technorati Authority aideRSS Blogroll Analyze links

AllTop Blogs

Top Blog Lists

Twitterholic

Technorati Authority

aideRSS

Blogroll

Analyze links

Participate: Engage Influentials Commenting Cross linking Build offline relationships

Commenting

Cross linking

Build offline relationships

Participate: Many Channels Image by Brian Solis, http://tinyurl.com/6ex3fx, Flickr

Participate: Join the Community Facebook Twitter LinkedIn Forums

Facebook

Twitter

LinkedIn

Forums

Contribute Content Values/Culture Experiences Resources

Content

Values/Culture

Experiences

Resources

Evaluate Interest Attitude Action

Interest

Attitude

Action

Resources http://del.icio.us/kamichat/PRSA08

http://del.icio.us/kamichat/PRSA08

Kami Watson Huyse, APR Phone: (713) 568-5750 E-mail: [email_address] Blog: Communication Overtones Web site: www.myprpro.com

Kami Watson Huyse, APR

Phone: (713) 568-5750

E-mail: [email_address]

Blog: Communication Overtones

Web site: www.myprpro.com