Social Media For NCI

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Presentation for NIH'S National Cancer Institute in DC on April 16, 2008.

Published in: Technology, News & Politics
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Social Media For NCI

  1. 1. Teach yourself about social media <ul><li>“ For Immediate Release” (FIR) podcast with Shel Hotlz & Neville Hobson </li></ul><ul><li>“ PR Squared” blog by SHIFT Communication’s Todd Defren </li></ul><ul><li>“ PR Blog” by Kevin Dugan </li></ul><ul><li>“ So Said the Organization” (SoSaidThe.org) about social media in gov orgs (Canada) </li></ul><ul><li>“ Teaching PR” by UGA’s Karen Russell </li></ul>
  2. 2. Connecting publics: Using Social Media Kaye D. Sweetser, Ph.D., APR University of Georgia [email_address] http://kayesweetser.com
  3. 3. What is social media? <ul><li>Content creation </li></ul><ul><li>Content sharing </li></ul><ul><li>Community </li></ul><ul><li>Includes </li></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>Social networks & groups </li></ul></ul><ul><ul><li>Social bookmarking </li></ul></ul><ul><ul><li>Self-publishing: blogs, podcasts, YouTube videos </li></ul></ul><ul><ul><li>Presence/microblogging apps: Twitter </li></ul></ul><ul><ul><li>Collaborative tools: wiki </li></ul></ul>
  4. 4. Who uses social media? <ul><li>Journalists! </li></ul><ul><li>Publics! </li></ul>
  5. 5. Different voices <ul><li>Internal communication </li></ul><ul><li>Listening to your publics </li></ul><ul><li>Talking to your publics </li></ul>
  6. 6. Internal communication <ul><li>Wiki </li></ul><ul><li>Social bookmarks for ‘clips’ </li></ul><ul><li>Social network like Ning </li></ul><ul><li>Internal blogs to foster conversation internally </li></ul>
  7. 8. Listening to your publics <ul><li>Technorati </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Digg </li></ul><ul><li>Tweetscan </li></ul>
  8. 11. Sidebar <ul><li>What do frozen peas have to do with anything? </li></ul><ul><li>Let’s listen. </li></ul>
  9. 14. Talking to your publics <ul><li>Blog </li></ul><ul><li>Podcast </li></ul><ul><li>Social networks (Facebook, MySpace) </li></ul><ul><li>Twitter </li></ul><ul><li>Videos </li></ul><ul><li>Use all these tools to interact! </li></ul>
  10. 17. Uphill battle <ul><li>People will always talk about you - why not have them do it in your spaces </li></ul><ul><li>Stories are jumping from SM to MSM </li></ul><ul><li>You’re not creating more work -- you might actually decrease work if you properly integrate SM tools! </li></ul>
  11. 18. Teach yourself! <ul><li>“ For Immediate Release” (FIR) podcast with Shel Hotlz & Neville Hobson </li></ul><ul><li>“ PR Squared” blog by SHIFT Communication’s Todd Defren </li></ul><ul><li>“ PR Blog” by Kevin Dugan </li></ul><ul><li>“ So Said the Organization” (SoSaidThe.org) about social media in gov orgs (Canada) </li></ul><ul><li>“ Teaching PR” by UGA’s Karen Russell </li></ul>
  12. 19. Contact me! [email_address] . edu http: //kayesweetser .com 706-542-2409

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