How to Create More Better Different

The Creative Method and Systems how to create more, better, different

Introduction Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

@jted Jason Theodor Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Personal Brand Who are you, really? What do you do? Does it define you? How do you want to represent yourself to others? We rarely ask ourselves these questions. 1. Write down 3 words to describe yourself (what you are, what you want to be, how you feel, your essence). 2. Don’t think too hard about it. 3. Now imagine that these three words are your tagline, they represent your personal brand. 4. How do you feel about them now? Revise if necessary. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

I am a Creative Director Writer Teacher Speaker Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Demystify and Democratize Creativity Deﬁne it Identify with it Work with it Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creativity what is it + who is it for? Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

What is Creativity? Everyone has their own definition of what creativity means. 1. Finish this sentence: Creativity is _____________ 2. Share and discuss Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creativity means not copying. Jacques Maximin, chef Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creativity is coming up with something new by letting go of convention. Kenneth Heilman, neurologist Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creativity is the ability to restructure one’s understanding of a situation in a non-obvious way. Dr. John Kounios Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creativity is kind of like pornography— you know it when you see it. Dr. Rex Jung Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creativity is just connecting things. Steve Jobs Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creativity is the act of connecting things in unexpected ways. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

action connection deviation Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

It’s about the ACTION of creating something that never existed. Practice –> Experience Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Action Action is the fundamental element of creativity. 1. What are the ﬁrst 3 words that come into your head when you hear the word, “Action!” 2. Share and discuss Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

It’s about the CONNECTION of this act to our culture and humanity. Association –> Understanding Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Connection Connection is the transitional element of creativity. 1. Write down 3 words that can be associated with the word, “Connection.” 2. Share and discuss Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

It’s about DEVIATION from the default path by forging a new one. Experimentation –> Expression Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Deviation Deviation is the differential element of creativity. 1. What does the word “Deviation” mean to a priest? To a scientist? To an artists? 2. Share and discuss Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Not Just For Starving Artists • In 2009/2010 IBM interviewed over 1,500 CEOs around the globe. • Creativity was cited as the #1 most important leadership quality over the next 5 years. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Diﬀerential uniQueness Breaking Default DEVIATION Unique Outlier Experimentation—> Expression Original Meandering Path Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Transitional Quality Research CONNECTION Focus Association—> Understanding Capture, Catalogue, Review Culturally Relevant Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Foundational Quantity ACTION Eliminating Barriers Momentum Practice—> Experience Routine Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Ratio Genius is 1% inspiration and 99% perspiration. — Thomas Edison 10,000 Hour Rule: required time to be considered a world-class expert — Malcolm Gladwell, Outliers (via Daniel Levitin) Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Ratio 100 hours of experimentation 100:10:1 1000 hours of association 10,000 hours of practice! Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Elements do glue skew Action Connection Deviation Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Elements do glue skew Action Connection Deviation Third Eye: Fearless Arrow: Inﬁnite loop: Inner Sight,Future, Momentum, Interconnectedness, Unmarked Path, Routine Patterns, Cycles Outlier Data Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Action ‘do’ Quantity breaking barriers leads to simple, smart, well-crafted work Pablo Picasso created over 50,000 works Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Connection ‘glue’ Quality strengthening bonds leads to familiar, resonant, shareable work Pablo Picasso’s Guernica depicts the anguish of civil war Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Deviation ‘skew’ uniQueness forging new paths leads to original, ﬂexible, challenging work Pablo Picasso’s Bull Sketches go in unexpected directions Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Elements in Balance CONNECTION ACTION DEVIATION Where the magic happens Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Drive, Not Talent — Hugh MacLeod Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Types Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Not all of us have these 3 elements in equal measure Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Kryptonite We all have creative strengths and weaknesses. Where do you need the most help? Pick the best methods and systems to put in your creative toolkit. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Action Issues? Answer yes or no to the following questions. If you answer yes to 3 or more, you have an action weakness. Do you… 1. Have a hard time getting things started? 2. Suffer from writer’s block, or often feel distracted and doubtful? 3. Have difﬁculty ﬁnishing a project because you procrastinate too much? 4. Hate practicing? 5. Have lots of ideas, but precious little to show for them? Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Connection Issues? Answer yes or no to the following questions. If you answer yes to 3 or more, you have a connection weakness. Do you… 1. Loathe the thought of research, and avoid details? 2. Have little patience for new ideas, cultural experiences? 3. Never read the manual? 4. Shoot ﬁrst ask questions later? 5. Rarely imagine yourself as someone else (in someone else’s shoes)? Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Deviation Issues? Answer yes or no to the following questions. If you answer yes to 3 or more, you have a deviation weakness. Do you… 1. Have difﬁculty expressing yourself, ﬁnding your voice? 2. Avoid trying new things? 3. Have a hard time coming up with completely new ideas? 4. Not know how to imagine new perspectives? 5. Fear the unknown and stick to what you know, even with restaurnt menus? Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

8 Creative Types Mimic Producer Consumer Empath Dreamer Creator Crazy Outsider Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Consumer (taker) Weak on action, connection, and Needs practice, deviation association, and/or experimentation Happy to receive to move and not to give forward Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Empath Strong on Needs more understanding, practice + relating ideas experimentation Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Mimic Strong on experience, making things happen Needs more association + experimentation Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Crazy Needs more practice + association Strong on expression, originality Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Dreamer Needs more practice Strong on understanding, + expression Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Outsider Needs more association Strong on experience + expression Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Producer Strong on experience + understanding Needs more experimentation Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creator (maker) Balance of action, connection, Elements and deviation work together Things made with experience, understanding, and expression Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Action Path Taker Mimic Producer Maker Experience —> Understanding —> Expression Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Action Path Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Connection Path Taker Empath Dreamer Maker Understanding —> Expression —> Experience Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Connection Path Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Deviation Path Taker Crazy Outsider Maker Expression —> Experience —> Understanding Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Deviation Path Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Paths Mimic Producer Consumer Empath Dreamer Creator Crazy Outsider Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Results Action: Connection: Deviation: Practice—> Association—> Experimentation Experience Understanding —>Expression Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Deviation Toolkit How to create different skew Innovation uniQueness Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

What makes you so special Experimentation —> Expression Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Common Anomalies: Lying & Make believe Forced Perspectives Distortion Lenses Mutations Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

What is an Outlier? Learn how to be an outlier, a statistical anomaly. Be an original. A beautiful and unique snowflake. Not all mutations are good. Most die off. But the right ones can change the course of evolution. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Intelligence vs Creativity Our entire lives we are trained to be smart. Smart at school, smart at work. Smart means fast and efficient. It means quick, correct answers to specific questions. Inte(igence 0 1 Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Intelligence vs Creativity Creativity is slow and meandering. It needs time to percolate and permeate. It needs time to wander and explore, to discover. And sometimes it doesn’t want to stop at the intended destination or answer. Creativity 0 1 2 Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Robert Frost The Creative Method & Systems Create More, Better, Different v2 JasonTheodor.com theCreativeMethod and systems

Break Default ? ! ;-) $ @ Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Lenses+Blindfolds Experimentation Expression Different Voices Inner Voice Different Unique Testing, Trial Letting Go, Play Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Lenses Shining New Thing Misassociationalism Content on Content Through the Looking Glass Experimentation Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Shining New Thing Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Shining New Thing Picking the random Object, Description, and Function Objects Descriptions Functions toaster steel crisps bread stem cells cultured reverse agingmobile phone palm-sized transfer images Create More, Better, Different JasonTheodor.com the Creative Method and systems

Shining New Thing Introducing the MicroDerma Face Toaster Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Shining New Thing This is also called “Build a Better Mousetrap” or Object/Function/ Description. It is a great warm up for pushing your brain in new directions. This is best done as a group exercise. 1. Everyone in the room thinks of a random object. On 3 scraps of paper, write down the object, it’s function (what it does), and it’s description (what it looks like/is made of) respectively. function 2. Collect everyone’s objects in one container, their functions in a second container, and their descriptions in a third description container. object 3. Break into teams of 2 or 3, and select a random object, function, and description from each container. 4. This random collection is your new invention. Spend a few minutes discussing, naming, and drawing it. 5. Present your invention to the larger group. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Misassociationalism Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Misassociationalism John Hodgman: lier lier pants on fire extraordinaire Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Misassociationalism Pretend you are four years old. What would these signs mean to you? Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Misassociationalism Pretend you are four years old. What would these signs mean to you? get big or little box ice cube elf Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Misassociationalism the art of telling a big fat lie ∞ 1. Make sh*t up Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Content on Content Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Content on Content Hello Kitty Bones by Michael Paulus Cartoon Characters filtered through Anatomy Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Content on Content Toon Museum by Hyungkoo Lee Cartoon Characters filtered through Anatomy filtered through Dinosaur Museum Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Bulgarian Banksy Moving With The Times Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Content on Content Filter your idea through another element, word, thought, or idea. What happens when one is expressed through the other? 1. Find a random word (use Edward de Bono’s list of nouns (see example on next page) or write 100 random nouns on a sheet of paper, close your eyes, and point). 2. If your own personal brand was a [random word], how would you express your 3 brand attributes through this new ﬁlter? Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Random Word Roll a six-sided die 3 times. Once for the column, once for the row, once for the word. 4 1 2 3 4 5 6 APPLE PIE EXAM KENNEL POISON VOTING TROLLEY ROSES TEST WAREHOUSE TONIC CLIMBING SHOPPING CENTRE GUTTER MUSCLE CEMETERY SEDATIVE SUMMIT SHOPPING 1 PSYCHIATRIST STAMINA GONDOLA CAFFEINE BACKPACK RESTING BUTCHER BAIT BATON CHAMPAGNE NIB MOTEL PORRIDGE SPARROW CONDUCTOR VITAMINS TRAILER SERVICE COTTAGE PLUG ORCHESTRA TITLE BOXING GLOVES INDIAN HORSESHOE BASIN HYMN DANCE MIRROR COWBOY MOTH CLIPPERS SERMON GENIUS REMOTE CONTROL LASSO 2 GENERATOR FRAME POEM CHEAT EATING TEXAS FUSE TOAST BEANS COPYRIGHT SWIMMING CAVE MOTORCYCLE BLACKBOARD SPINACH COMPOSER SHOOTING ALGAE AMBULANCE HIGH JUMP CAPITAL CLASS OLD MAN FIGHT AERIAL NEON LIGHT POVERTY CERTIFICATE PROPHET PEACE COMPASS CODE AID PEANUT THIEF INSULT 3 GALLERY ALPHABET RESCUE CRISPS WINNER REVENGE PALACE THERMOSTAT RIDDLE COAT PRIDE FLIGHT FRIDGE CURLERS RHYTHM CUDGEL FALL ATTACK PYJAMAS TRAM NEST NEWS SPACECRAFT GIRDERS SEAL MANURE NIGHT PLANNING BALANCE SHEET DIGGING BASKET BUS STATION NAPPY TRAINING RUMOUR SCAFFOLD 4 LEMONADE RUNWAY NORTH MAP GOSSIP MAT UNION METAL DETECTOR NET WEATHER FACT CONCRETE BENCH NAIL VARNISH NILE RAIN PREJUDICE ARCHITECT ASYLUM ENCYCLOPEDIA MACHINE SNOW NOISE GARDEN KITTEN MENU MONSTER FOG SILENCE FOUNTAIN THRONE RAVIOLI MULBERRY BLISTER CALM GATE 5 BULLDOZER FLYWHEEL MITE SUNBURN JUSTICE TRELLIS MINER AMPLIFIER MALE LASER DIVORCE CREEPER FLORIST ALBUM MESS SUNGLASSES JEALOUSY FERTILIZER ROCKING CHAIR SINGER STONE ACCOUNTANT WORM COUGH MEDICINE BRIEFCASE CRIPPLE SYSTEM FLAMENCO TURF LAXATIVE SHIRT RANK SILO FOREST FLOWERPOT SCARF 6 SKIRT PRIZE SANITY MEADOW HOLLY SOCKS PLIERS CORD SHAPE STREAM IVY WALKING STICK CHAMELEON STICKY TAPE SHORTS PEBBLE HAWK TOILET PAPER © Edward de Bono Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Through the Looking Glass Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Through the Looking Glass Sun Fizz animated mascot is terrifyingly real Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Through the Looking Glass Garfield minus Garfield by Dan Walsh (with Jim Davis’ blessing) Main Character filtered out of the content. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Through the Looking Glass This is an exercise in perspective. Instead of trying to find solutions, try to make it worse. How could you alienate people? How could you make this terrible? What would it take to destroy this project and have everyone hate you? Do the opposite.Thought reversal. Psych! 1. Think of your personal brand. 2. What would be the worst way to promote yourself to others? How could you ensure your own failure? 3. Examine which of these ‘bad’ ideas you could ﬁx and ﬂip in your favour. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Blindfolds Darkroom Sleepworking Fail Budgets Expression Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Darkroom Studies show that people are better prepared for insight into a problem after a short mental break. In this era of ubiquitous connectivity, email, IMs, and social media saturation it does your brain well to reboot on occasion. 1. Find a dark, relaxed space and mute all your equipment. 2. Close your eyes. 3. Concentrate on breathing deeply 4. Ignore your own thoughts as if they were clouds. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Connection Toolkit How to create better glue Problem-solving Quality Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

What do you need to know? Association —> Understanding Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Common bonding agents: Imagination Empathy History Culture Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Trendy vs Legendary Thin shallow (superficial) content cannot compete longterm with rich deep content. Trendy 0 1 Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Trendy vs Legendary Thin shallow (superficial) content cannot compete longterm with rich deep content. Legendary 0 1 Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Lassos+Mortar Association Understanding Capture/Catalogue/Review Focus Temporary Long Lasting Superﬁcial Deep Catch-and-release Stuffed-and-mounted Advertising Classic Art Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Lassos Link-listing Connect the Thoughts Tangentometry Association Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Link listing Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Link-listing Re-combine lists Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Link-listing Mix and match attributes to create new connections. 1. In one column write down a list of 5 or more skills you are good at. 2. In a second column, write down a list of 5 or more passions you have. 3. Combine elements from column 1 and 2 and come up with at least 3 unique ‘jobs’ or careers you’d be suited to. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Connect the Thoughts Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Synthesizing Connections creativity is connecting experiences to synthesize new things Create More, Better, Different theCreativeMethod and systems

Connect-the-Thoughts Connect-the-Thoughts Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Connect-the-Thoughts How do you get from one idea to another? How do thoughts associate and spread? 1. Pick a random word. This becomes your focus, or starting word. 2. Pick 2 more random words. These both need to be connected via a string of associations to the starting word from step one. 3. Use as many nodes as necessary. Be creative. 4. Explain your results. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Tangentometry Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Tangentagram Forces you to make connections between objects, to imagine new scenarios, to tell new stories. 1. Take your invention from the earlier task and write a short history of how it was ‘discovered’. 2. Roll 4 story dice (or pick 4 random words) and incorporate the symbols into your story in the order in which they were rolled. 3. The symbols must be woven into the story, mentioning them is not enough. Tangentagram 4. Share. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Tangentometry Forced Progression Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Mortar Capture Catalogue Review FOCUS key message, problem/goal statement, audience, purpose statement Understanding Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Chance favours the prepared mind. Louis Pasteur The Creative Method & Systems Create More, Better, Different v2 JasonTheodor.com theCreativeMethod and systems

Capture Catalogue Review Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Capture Carry a fast, omnipresent, accessible capturing device. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Capture Plane hits Truck, Guatemala, 1976 The Creative Method & Systems Create More, Better, Different v2 JasonTheodor.com theCreativeMethod and systems

Catalogue File all ideas to make them findable and useful. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Catalogue Piles vs Stacks The Creative Method & Systems Create More, Better, Different v2 JasonTheodor.com theCreativeMethod and systems

Review Appraise your ideas regularly. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Review Ideas have a shelf life. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Focus Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Focus Key Message Purpose Statement Challenge Statement Audience Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Focus a creative brief in 4 parts Key Message What is the most important thing to convey? What Who Why is the goal is this for? do this? or problem? cha#enge statement target audience purpose statement Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Key Message The Creative Method and Systems can help you be a more creative person. WHAT: Challenge Statement Deﬁne creativity. Help others identify their creative strengths and weaknesses. Provide tools for improving and enabling creativity. WHO: Target Anyone intent on making interesting original things. Could be an artist, musician, art director, designer, writer, entrepreneur, investment banker, inventor. WHY: Purpose statement To inspire and enable better creative output in the universe. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Action Toolkit How to create more do Ideation Quantity Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Whats stopping you? Practice —> Experience Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Common Barriers Time Distraction Fear Procrastination Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

To break down barriers you need one of these. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Barrier vs Routine Pesky barriers are resistant to random attacks Barrier 0 1 Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Barrier vs Routine But a barrier cannot hold up to a persistent routine Routine 0 1 Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Picks+Dynamite Slow Fast Long-term Quick Fixes Routines Exercises Deal with Cause Deal with Symptom Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Dynamite Streaming 10 Ideas in 10 Minutes™ The Law of 1% Practice Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Streaming Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

When I [hear] the word “stream” uttered with such a revolting primness, what I think of is urine and not the contemporary novel. James Joyce on the Stream of Consciousness writing method Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Streaming “Just do it.” Don’t think, just do. No judgement, no self-censorship, no hesitation, no stopping until the allocated time is up. 1. Start a creative exercise. 2. Don’t judge, censor, hesitate. 3. Use story dice or random words as a seed. Write whatever comes to mind. 4. Don’t let yourself stop until the time is up. (5 minutes) Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Ten Ideas in Ten Minutes Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

10 Ideas in 10 Minutes Ways to Illustrate Creative Elements The Creative Method & Systems Create More, Better, Different v2 JasonTheodor.com theCreativeMethod and systems

Baby Name Sources from around the living room 1. Baking 2. Periodic Table 3. Martha Stewart Colours 4. Oranges 5. Architectural Terms 6. Unix 7. Printer’s Marks 8. IKEA Sofas 9. Obsolete Names of North American Birds 10. Calculus Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Baby Names an eclectic mix 1. Pumpernickle, Rye, Keiser 2. Californium, Tungsten, Boron 3. Shoji, Beryl, Cameo 4. Satsuma, Mandarin, Clementine 5. Transom, Ashlar, Mortise 6. Echo, Chmod, Whoami 7. Star, Registration, Crop 8. Ektorp, Karlanda, Nikkala 9. Nene, Petral, Alala 10. Cos, Jacobian, Vector Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

10 Ideas in 10 Minutes™ This exercise is a great way to push over the barriers of time, procrastination and distraction in one concentrated sprint of ideation. 1. Block off 10 minutes of uninterrupted time and start the clock 2. Write one or more ideas every minute for 10 minutes straight. Your idea should be an innovative way to sell and promote your services online. 3. Use the story dice or random words to assist if necessary. 4. Every idea counts and you must write down something even if it is ‘bad’ or doesn’t make sense Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

The Law of One Percent Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Genius is 1% inspiration, 99% perspiration. Thomas A. Edison The Creative Method & Systems Create More, Better, Different v2 JasonTheodor.com theCreativeMethod and systems

The Law of 1% I am impressed photography with what happens when someone stays in the same place and you took the same picture over and over and it would be different, every single frame. Annie Leibovitz, photographer The Creative Method & Systems Create More, Better, Different v2 JasonTheodor.com theCreativeMethod and systems

#1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fils #7: Lord Dan X. Still-Standing #8: Marlon Fitz-fancy #9: Bazino Bazino, The Kid Whose Hair Is On Fire#10: Whispering-Lies McGruder #11: Nit Louse #12: Danl Dinsmore Tackadoo #13: Hobo Zero #14: The Silver Jacket Man #15: No-Shoulders Smalltooth Jones #16: Sistery Brothery Nabob #17: Name Withheld #18: Staniel theSpaniel #19: Frederick Bannister, the Tree Surgeon #20: Tarnose Cohen #21: Mr. Wilson Fancypants #22: Floyd Dangle #23: Shane Stoopback #24: Wicked Paul Fourteen-Toes #25: Normal-Face Olaf #26: Tearbaby Hannity Stoop#27: The Damned Swede #28: Pierre Tin-Hat #29: Ol Barb Stab-You-Quick #30: Mr. Whist #31: James Fenimore Cooper #32: Twistback John, the Scoliosis Sufferer #33: Sweet Daddy Champagne #34: Senator Cletus Scoffpossum#35: Horus, the Bird-Headed Fool #36: 50-Tooth Slim #37: Monk, the Monkey Man (which is to say: "the Man") #38: Thad the Bunter #39: Balloonpopper Chillingsworth #40: All-but-Dissertation Tucker Dummychuck #41: Finnish Jim#42: Flemish Jim #43: Foreign Tomas, the Strangetalker #44: Roadhouse Ogilvy and Sons #45: Jokestealer John Selden #46: Giancarlo, Master of the Metal Trapeze #47: Dr. Bill Stain-Chin, the Boxcar Medic #48: Boxcar Ted #49:Boxcar Mick #50: Boxcars [sic] Timothy Twin #51: Boxcar Jones, the Boxcar Benjamin Disraeli #52: Boxcar Aldous Huxley #53: JR Lintstockings #54: Gila Monster Jr. #55: Irontrousers the Strong #56: "X," the Anonymous Man orWoman #57: Orphaned Reynaldo, the Child with Haunting Eyes (while there were children hoboes, Reynaldo took this when he was 45; prior to this, he was known as...[See #58]) #58: Reynaldo Reynaldoson, Who Will One Day KillHis Father #59: Thoughtless Harry Hsu #60: Clinical Psychiatrist Huga Rivera #61: Peter Ox-Hands #62: Ponytail Douglas Winthrop #63: Lil Jonny Songbird, the Songbird-Eater #64: King Snake: The Eternal Mystery #65: Ghostly The Law of 1%Nose Silvie #66: Fonzie #67: DiCapa the Hound #68: Beef-or-Chicken Bob Nubbins #69: Honest Amelia Dirt #70: Slow Motion Jones #71: Canadian Football Pete #72: Meep Meep, the Italian Tailor #73: Jonathan William Coulton,the Colchester Kid #74: Maria the Pumpkin-Patch Crooner #75: Bix Shmix #76: Vice President Garrett Hobart #77: Stun Gun Jones #78: Prostate Davey #79: Flea Stick #80: Niles Butterbal, the Frozen Turkey #81: Todd Four-Flush#82: Stick-Legs McOhio #83: The Unanswered Question of Timothy #84: Mickey the Assistant Manager #85: Guesstimate Jones #86: Goofus #87: Gallant #88: Sir Roundbelly DeDelight #89: Newton Fig #90: Chicken Nugget Will#91: Parlor Peter, the Sneak Thief #92: Ovid #93: Bathsheba Ditz #94: Alan Pockmark, Esq. #95: Lolly Hoot Holler #96: Von Skump #97: Lonnie Choke #98: Chisolm Chesthair #99: Freak Le Freak, the Freakster #100: Rex Spangler,the Bedazzler #101: Randall Mouth-Harp #102: Chrysler LeBaron #103: The Fishin Physician #104: Persuasive Frederick #105: Celestial Stubbs #106: Teary-Eyed Fingal #107: Mairah Nix #108: Cthulhu Carl #109: Del Folksy-Beard 700 Hobo Names#110: No-Banjo Burnes #111: Chainmail Giles Godfrey #112: Lois "Charles" Ladyfinger #113: Plausible Zane Scarrey #114: Huckle Smothered #115: Mmmmm Dandy Dundee #116: Mountain-Humper Edgar Ames #117: SpasmodicHilary #118: Doc Aquatic #119: Molly Bewigged #120: Cincinnati OGurk #121: Metuchen OSullivan #122: Cherry Hill OManley #123: Cheesequake OLennox #124: Booper OMontauk #125: Zaxxon Galaxian #126: Drinky DrunkyThom, the Drunk #127: Terry Gross #128: Spooky-Night Spooky Day #129: Zipgun Gloucester Gluck #130: Human Hair Frum #131: Sherlock-Holmes-Hat Carl III #132: Patrick Intergalatic #133: Abmidextrous Stang #134: Yum-YumSinclair Snowballeater #135: Ponzi-Scheme Jeremiah Ponzi #136: Toodles Strunk #137: Monkeybars Matthew Manx #138: Pineneedle-Jacket Jericho Fop #139: Robert the Tot #140: Robert the Child-Size #141: Robert theMinuscule #142: Robert the Wee #143: Robert Fits-in-a-Case #144: Robert Eats-for-Free #145: Robert Is-He-an-Elf? (The seven Silk brothers, all named Robert, were also known for the small stature and predictable bitterness.)#146: Dennis Big-Ear Fox #147: Jethro the Pagan #148: Asterix the Gaul #149: Black Bolt, King of the Inhumans #150: Strictly Local Henry Bobtail #151: Manny the High-Ranking Mason #152: Fry-Pan Jim Fry #153: Slo-MoDeuteronomy #154: Half-Bearded Mark #155: Knee-Brace Kenny #156: Morris the Personal Trainer #157: Thundertwine #158: Cleats Onionpocket #159: Deformed Abe #160: Trainwhistle Abejundio #161: David No-Ears #162:Achilles Snail-Hair the Buddha #163: Frog-Eatin Lou #164: Admirals Club Wilbur #165: Max Meatboots, the First-Class Lounger #166: Dora the Explorer #167: Ms. Mary Manx, the Tailless Cat #168: Free-Peanuts Doug #169: Stevethe Human Tunneler #170: Redball Charlie Dickens #171: Twink the Reading-Room Snoozer #172: Microfiche Roy, the Side-Scroller #173: McGurk, Who May Be Found by the Card Catalogue #174: Booster DSouza #175:Commodore Sixty-Four #176: Moped Enid, the Mopedist #177: Lamant the Junkman #178: Fast-Neck Nell #179: Bill Never-Uses-a-Cookbook #180: Bee-Beard #181: Lil Max Meatboots #182: The Personal Secretary to Jed #183:Dee Snider #184: Sausage Patty #185: Desert Locust #186: Gummy Miles #187: Gyppo Moot, the Enigma Machine #188: Ol Stiffpants #189: Skywise the Sexual Elf #190: Craine T. 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Cravat, the Gentleman #208: Giant Bat Wings Roland #209: Nick Nolte #210: Salty Salty Friday #211: Fatman and the Creature (note: there was no creature) #212: Cecelia Graveside #213: Hoosegow Earl French#214: Stymie Stonewrist #215: Roadrunner "Meep Meep" Fabong #216: Bruised-Rib Johansson, the Beefer #217: Joachim Bat-in-Hair #218: Food-Eating Micah #219: Rubbery Dmitry, the Mad Monk #220: Honey Bunches of Donald#221: Crispy Morton #222: Feminine Forearms Rosengarten #223: Two-Headed Mike Hoover #224: Manny Stillwaggon, the Man with the Handlebar Eyebrows #225: Bean-Hoarder Newt #226: Texas Emil #227: The Moor of Venice#228: Averroes Nix #229: Human Hair Blanket Morris Burnes #230: Canadian Paul Tough #231: Crooner Sy #232: Manuel Pants-Too-High #233: Sylvia Patience Hidden-Forks #234: Sung, the Land Pirate #235: Opie, the BostonBum #236: Hard-Flossing Hope Peak #237: Stingo the Bandana Origami Prodigy #238: Franklin Ape and His Inner Ear Infection #239: Questionable-Judgement Theodore Stomachbrace #240: Thermos H. 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#405: Pring, Ultralord of the Hobo Jungle #406: Utz, the Crab Chip #407: Salt-and-Pepper Chest #408: Beverly Hills Buntz #409: MississippiBarry Phlegm #410: Matter-Eater Brad #411: 49-State Apthorp, the Alaska-Phobe #412: New Hampshire Todd #413: "Taxachusetts" Glenn #414: Hydrocephalic Jones #415: Vermont "Greenmountain Boy" Phil Marijuana #416:Alaska Mick the Crabber #417: Arizona Ludwig #418: California Ainsley Shortpants #419: Collegeboy Brainiac, the Hobo Einstein #420: Dr. Zizmor #421: Silas Swollentoe (2 illustrations) #422: Slimneck Holden Fop #423: AspiringJaster #424: Illinois Obama #425: Sammy Austere #426: New Mexico Anselm Turquoise-Eater #427: Caboose-Fouling Ferris Ntz #428: Prayerful Stan, the Bent-Knee Yahoo #429: Four-Fisted Jock Socko #430: Buttery-CheeksAnton #431: Shadow ("Blinky") Preston #432: Godigisel the Vandal #433: Gunderic Godigiselson #434: Panzo the Spiral-Cut Ham #435: Smoke-Collecting Reg #436: Hot Gnome Jimmy Jackson #437: Pontius Cornsilk-Heart #438:Sanfor Who Lacks Fingerprints #439: Treesap-Covered N. Magruder #440: Thor Hammerskold, the Mexican #441: Bingo-Balls Nick Chintz #442: Bleedingtoe the Barefoot Bo #443: Hondo "Whatever That Lizard Is That Walks onWater" #444: Salami Sunshine #445: Fourteen-Bindelstick Frank #446: Oregon Brucie Shunt #447: Pirandello, the Many-Bearded #448: Quinn and His Quaker Oats Box Drum #449: Fatneck Runt #450: my-e-hobo.com #451: Create More, Better, Different JasonTheodor.com the Creative Method and systems

The Law of 1% 700 Hobo Names Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

The Law of 1% Mass quantity eventually yields quality. Helps build up Connection and Deviation skills as well, because it forces you to dig deeper to find stronger connections, and to forge new paths to find more ideas. 1. Draw a 10x10 grid 2. Imagine you are designing a business card but cannot use paper. 3. Draw or write a potential replacement for paper in all 100 squares. 4. At the end, circle the ones you like the most. Did you come up with anything that surprised you? Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Picks The Ten Minute Wedge Routinization (lifeFocus™ System) Experience Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Routinization Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

I must create a system or be enslaved by another man’s. William Blake Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

David Allen’s System getting things done Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Scott Belsky’s System the action method Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Twyla Tharp’s System a cardboard box gre at ide as Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Ben Franklin’s System Focus & Reflection The Creative Method & Systems Create More, Better, Different v2 JasonTheodor.com theCreativeMethod and systems

10,000 hours is equivalent to roughly 3 hours a day, or 20 hours a week, of practice over 10 years… No one has yet found a case in which true world-class expertise was accomplished in less time. Malcolm Gladwell quoting Daniel Levitin Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Gladwell Genius Development Tracker Use this handy dandy chart for the next decade. Print on non-yellowing acid-free paper. Only 9083 more hours to go! Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

lifeFocus™ System beta versions spoke @FITC 090428 Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Method .<#>! Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Method Focus Evaluation .<#>! Deduction/Differentiation Induction [Innovation] [Ideation] Analysis/Synthesis (Problem-solving) Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Conclusion Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creativity shouldnt be mysterious+intimidating. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creativity is the act of connecting things in unexpected ways. Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Elements do glue skew Action: Connection: Deviation: Practice—> Association—> Experimentation Experience Understanding —>Expression Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

8 Creative Types Mimic Producer Consumer Empath Dreamer Creator Crazy Outsider Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Creative Toolkit Dynamite Picks Lassos Mortar Lenses Blindfolds Practice Experience Associations Understanding Experimentation Expression 10in10 routine mindmapping focus content/content darkroom Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Appendix Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Action Resources Dynamite Picks Gamestorming (David Gray, Sunni The Creative Habit (Twyla Tharp) Brown, James Macanufo) A Day at elBulli (Ferran Àdria) Creative Workshop (David Sherwin) The War of Art (Steven Pressﬁeld) Caffeine for the Creative Mind (Stephan Murnaw, Wendy Oldﬁeld) Making Ideas Happen (Scott Belsky) **Rorys Story Cubes (Gamewright) Getting Things Done (David Allen) *Thinkpak: A Brainstorming Card Deck (Michael Michalko) **dice *cards Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Connection Resources Lassos Mortar Mindmapping (Joyce Wycoff) Strengthsﬁnder 2.0 (Tom Rath) *Whack Pack (Roger Von Oech) The Reference Library (IRL) *cards Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Deviation Resources Lenses Blindfolds De Bonos Thinking Course: If You Want To Write: A Book About Powerful Tools to Transform Your Art, Independence and Spirit Thinking (Edward de Bono) (Brenda Ueland) The Art of Looking Sideways (Alan Fletcher) *Mental Notes (Stephen P. Anderson) *cards Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

Credits These images may be copyright protected by their respective owners Capitalizing on Complexity Capitalizing on Complexity Creativity Is Not A Talent by 2010 IBM Global CEO Study by 2010 IBM Global CEO Study by Hugh MacLeod Kryptonite Mercedes Benz Left Right Brain Mercedes Benz Left Right Brain by Mr. Burford’s Super Team Resources by Shalmor Avnon Amichay/Y&R Interactive by Shalmor Avnon Amichay/Y&R InteractiveCreate More, Better, Different JasonTheodor.com

Credits These images may be copyright protected by their respective owners Campbell’s Soup Cans Famous Wile E. Coyote: Genius by Andy Warhol by Andy Warhol by Chuck Jones Wile E. Coyote Albert Einstein E=mc2 by Chuck Jones by Ernst Haas by BildnrCreate More, Better, Different JasonTheodor.com

Credits These images may be copyright protected by their respective owners Funny Text Language Eye Chart Fight Club Airline Safety Insert Sheet Scott Pilgrim comic strip panel by Aaron Williams by Fox Movies by Bryan Lee O’Malley Spider Web 13 Spirals Energy Dissipating System by unknown by Walter Pullen for a Concrete Roadway Barrier USA Patent 6533250 by Eugene W. ArthurCreate More, Better, Different JasonTheodor.com

Credits These images may be copyright protected by their respective owners Angel Tears font Sun Fizz Sprite Commercial William Blake by Billy Argel by Lee Garﬁnkel, c1995 1809 portrait by Thomas Phillips GTD: The Workﬂow Map Portrait of Malcolm Gladwell for TIME Scott Belsky by XPLANE by Bill Wadman from Behance by Scott BelskyCreate More, Better, Different JasonTheodor.com

slideshare.net/jted JasonTheodor.com Jason.Theodor@gmail.com @jted Create More, Better, Different JasonTheodor.com theCreativeMethod and systems

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How to Create More Better Different

by Jason Theodor on May 11, 2011

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How to Create More Better Different — Presentation Transcript