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Quick ideation workshop


Published on

This is a quick workshop focusing on the practical tools needed to develop ideas and communicate them effectively to others.

Published in: Design, Technology, Spiritual

Quick ideation workshop

  1. 1. @dougaled / @getviable Ideation
  2. 2. @dougaled / @getviable An idea is nothing more nor less than a new combination of old elements - James Webb Young
  3. 3. @dougaled / @getviable What is ideation anyway?
  4. 4. @dougaled / @getviable the process of bringing ideas to life
  5. 5. @dougaled / @getviable The Design Thinkers “RADICAL” design alternatives @dougaled / @getviable
  6. 6. @dougaled / @getviable How might we… Use parts of this problem for good? Separate the problem from the experience? Make it the opposite of the problem? Challenge the assumption of the problem? Change the status quo that
  7. 7. @dougaled / @getviable Ideation Techniques Brainstorming (alone/together) Brainwriting ForceFit (intense peace) Poetry Borrowing Logical level Up Bizarro world
  8. 8. @dougaled / @getviable Questions… Do you know you are solving a problem? Do you know whose problem you re solving? Do you know what problem you’re solving? How do you know? Who have you talked to? …Has your idea changed as a result?
  9. 9. @dougaled / @getviable The journey of an idea Minimum Viable Product Traction Woooohoooooo! Confusion, Chaos [Time & Money] Validation YAY!
  10. 10. @dougaled / @getviable IDEAS CODE DATA LEARN BUILDMEASURE Lean Startup @dougaled / @getviable
  11. 11. @dougaled / @getviable Business Model Canvas @dougaled / @getviable
  12. 12. @dougaled / @getviable Where is ideation? ideation MVP TractionChaos Validation
  13. 13. @dougaled / @getviable In closing Some practical idea stuff…
  14. 14. @dougaled / @getviable 7 Rules of an Idea 1.  Simple ideas win 2.  Simple original ideas win twice 3.  Single revenue stream 4.  Name your customer 5.  Easy to explain 6.  BIG market 7.  Legitimate secret sauce
  15. 15. @dougaled / @getviable The idea itself 1.  Must be specific 2. Avoid buzzwords 3. Avoid adjectives
  16. 16. @dougaled / @getviable Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem) with (secret sauce) .
  17. 17. @dougaled / @getviable Testing your idea 1.  Share your idea – feedback rocks 2.  Ideas don’t matter – execution does 3.  Nobody is going to steal your idea 4.  NDAs are obsolete
  18. 18. Dougal Edwards @dougaled @getviable Questions?