Optimizing Quality Systems with
        Design Thinking
      Michael Plishka, ZenStorming Solutions, LLC




            ...
Who Designs?



“Everyone designs who devises courses of
    action aimed at changing existing
     situations into prefer...
Design is More Than Style...

   “Good design is a catalyst for creating total experiences that
transcend functional benef...
A Detailed Design Process Model...



    Define
       Research
           Ideate
              Prototype
               ...
A Simplified Model of Design Thinking




      From:
      Evolution of the Mind: A Case for Design Literacy by Chris Pac...
Learning by Observing AND Making...




                                      6
   Image Courtesy of the BBC
Design Thinking is About Beauty...


 “Remember that beauty breeds loyalty
when it comes to organizational systems.”
     ...
What Are Some Traits of a Beautiful System?


            It makes sense

             It has balance

               It h...
Subjectiveness of Beauty...




                              9
The Beginnings of a Beautiful System...

                               It's human centered – not system
                 ...
The Beginnings of a Beautiful System...

                                  It's human centered – not
                     ...
What Basic Skills Are Needed?




              From: Evolution of the Mind: A Case for Design Literacy by Chris Pacione;
...
What TWO Basic Skills Needed for Designing
   Quality Systems?




                                                       ...
Putting it Together...


       Define
LOOK 1
          Research            UNDERSTAND

   MAKE 1
               Ideate
  ...
LOOK 1



         What are we trying to do?
         Who touches the system?
         Where are the pain points?
        ...
16
MAKE 1




            Brainstorm
    Draw Workflow Diagrams
      Stakeholder Diagrams
            Storyboard
        Per...
18
LOOK 2




      What are the best ideas?
    Which ideas have promise?
What is it about good ideas that makes
           ...
20
MAKE 2




Implement best ideas on larger scale




                                       21
22
What's the Difference?


       Reg
     Strategy
                     Reqmt's



 System
  Use                 System
   ...
How Does it Map?
The Define and Research Phases Include:

 Constraints Set by Regulatory Bodies

 Understanding Needs of...
Wrapping it Up...




           Understand User Needs
                   Empathy
         Prototype Quickly and Often
   ...
Contact Information



     Michael Plishka
     ZenStorming Solutions, LLC
     PO Box 6158
     Lindenhurst, IL 60046

 ...
Upcoming SlideShare
Loading in …5
×

Design Thinking For Quality Systems

1,137 views

Published on

A primer on design thinking and how it can be used in regulated industries to design Quality systems.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,137
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
46
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Design Thinking For Quality Systems

  1. 1. Optimizing Quality Systems with Design Thinking Michael Plishka, ZenStorming Solutions, LLC 1
  2. 2. Who Designs? “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” -Herb Simon 2
  3. 3. Design is More Than Style... “Good design is a catalyst for creating total experiences that transcend functional benefits alone and delight consumers. It is a catalyst for moving a business from being technology- centered or product-myopic to one that is more consumer- experience-centered” -A.G. Lafley, CEO of P&G 3
  4. 4. A Detailed Design Process Model... Define Research Ideate Prototype Choose Implement Learn 4
  5. 5. A Simplified Model of Design Thinking From: Evolution of the Mind: A Case for Design Literacy by Chris Pacione; XVII.2 - March / April, 2010 5
  6. 6. Learning by Observing AND Making... 6 Image Courtesy of the BBC
  7. 7. Design Thinking is About Beauty... “Remember that beauty breeds loyalty when it comes to organizational systems.” -Scott Belsky, Author and Founder of Behance.com Beauty = Elegant, Pleasing Loyalty = Faithfulness= Compliance! 7
  8. 8. What Are Some Traits of a Beautiful System? It makes sense It has balance It has form It is clear It is useful 8
  9. 9. Subjectiveness of Beauty... 9
  10. 10. The Beginnings of a Beautiful System... It's human centered – not system centered. A beautiful system exists for you, not vice-versa. It starts with the premise of asking, “What is possible?” It asks “Why are we doing this?” It is an extension of your brand, it reflects who you are and what you do. It fosters conversation and conversation leads to understanding of yourselves, your customers, your systems and your goals. 10
  11. 11. The Beginnings of a Beautiful System... It's human centered – not system centered. A beautiful Design Thinking system exists for you, not vice- versa. isn't about It starts with the premise of asking, “What is possible?” solving problems It asks “Why are we doing as much as it is this?” It is an extension of your brand, about exploring it reflects who you are and what you do. possible It fosters conversation and conversation leads to solutions understanding of yourselves, your customers, your systems and your goals. 11
  12. 12. What Basic Skills Are Needed? From: Evolution of the Mind: A Case for Design Literacy by Chris Pacione; XVII.2 - March / April, 2010 12
  13. 13. What TWO Basic Skills Needed for Designing Quality Systems? 13 Image Sources: http://blogs.intland.com/main/entry/15 and M.C. Escher
  14. 14. Putting it Together... Define LOOK 1 Research UNDERSTAND MAKE 1 Ideate Prototype UNDERSTAND LOOK 2 Choose UNDERSTAND MAKE 2 Implement Learn UNDERSTAND 14
  15. 15. LOOK 1 What are we trying to do? Who touches the system? Where are the pain points? What are the constraints? Possible Tools: Interviews Empathy for those in the system Walk in the shoes 15
  16. 16. 16
  17. 17. MAKE 1 Brainstorm Draw Workflow Diagrams Stakeholder Diagrams Storyboard Persona Diagrams Run ideas through on small scale 17
  18. 18. 18
  19. 19. LOOK 2 What are the best ideas? Which ideas have promise? What is it about good ideas that makes them good? 19
  20. 20. 20
  21. 21. MAKE 2 Implement best ideas on larger scale 21
  22. 22. 22
  23. 23. What's the Difference? Reg Strategy Reqmt's System Use System Dev Roll-out Typical Process Design Thinking Process 23
  24. 24. How Does it Map? The Define and Research Phases Include:  Constraints Set by Regulatory Bodies  Understanding Needs of Various Departments  Empathy for Those in Various Depts. The Ideate, Prototype and Choose Phases Include:  Synthesis of Define and Research Phases  Hands on Collaboration and Development  Small Scale Testing/Dry Runs of Various Solutions  Group Ownership of Processes Design Thinking Process 24
  25. 25. Wrapping it Up... Understand User Needs Empathy Prototype Quickly and Often 25
  26. 26. Contact Information Michael Plishka ZenStorming Solutions, LLC PO Box 6158 Lindenhurst, IL 60046 michael@zenstorming.com 1-866-801-6737 Skype: callmeplish Twitter: @Plish 26

×