OUR PRACTICES TOUCH RESULThuman research & products new value discovery concept consumer services development experience design strategy systems perception visualization / brands human behavior simulation environments system behavior
Q: How can an innovation culture Q: What kinds of be cultivated in sensibilities, skills, organizations? and talents should be sought for to accomplish such work? Q: What would success look like?What will new value, Q: What tools, solutions and processes and advantages leadership should resemble? teams be given in order to succeed?
thecontext Organizations are struggling to be competitive in a dynamic global economy, to achieve sustainable growth, and ﬁnd the future ﬁrst. All at the same time. The challenges are signiﬁcant...
changing ourselves (1945)We are shaping the world faster than we canchange ourselves, and we are applying to thepresent the habits of the past.” – Winston Churchill
the adaptive corporation (1985)The corporate environment has grown increasinglyunstable, accelerative, and revolutionary... Theadaptive corporation, therefore, needs a new kind ofleadership. It needs “managers of adaptation”equipped with a whole set of new, nonlinear skills. –Alvin Tofﬂer, The Adaptive Corporation
sense and respond (2003)“Management is shifting from a stance ofpredicting and controlling change to one ofbuilding an organization to sense change and torespond appropriately – adaptive management”. –Christopher Meyer Monitor
Work (and workers) today are very different from the atomized,industrial work models of the past
the gap between what we areand what we need to be is large“In the archives of any decent -sized organization, anunﬁltered record will show institutional life in all it’sboredom and inefﬁciency. Most initiatives fail. Internalcompetition trumps external goals. People are petty,whiny, and unmanageable.” –Nicholas Lemann
Efforts at change or innovation are routinely met with stiff resistance. Norms and best practices havetheir place, but new value creation requires experimentation.“Powerful constituencies inside the companycollectively beat the change idea into a shape thatmore closely conforms to the existing business modelrather than to the opportunity in the market.” --Clayton Christensen
Innovation: a social phenomenon “Innovation is a social or economic term, not a technological one, deﬁned in terms of demand rather than supply. changing value and satisfaction obtained from resources by the consumer.” –Peter Drucker
we have built a system of organizational life thatrepels human creativity, that inhibits innovation
Schedules Goals Budgets Margins Projections Costs Teams Clients Analysts too often lost is a sense of Vendors PRcohesion and integrated effort by Salespeople passionate to create new Productionvalue as a Service workers the future pathway to Managers Strategists Marketers Designers Engineers Administrators Regulators Auditors
What creativity is (and isn’t)“Creativity is an inspired riff on somethingunderstood deeply”. It is not making somethingup out of nothing. The value of creativity to anorganization is in the solutions, the actionableideas, the differentiated advantage it provides.•Creativity is not a characteristic of individuals; it is a class of activity.•Ideation is not creativity. Uninformed ideas have no value.•Creativity changes the systems that give objects meaning.•Though there may be accidental discoveries, there is no unintentional creativity. –from R. Robinson & J. Hackett, “Creating the Conditions for Creativity”, DMI Journal
so what is design?"Design is only secondarily about prettylumpy objects, and primarily about a wholeapproach to doing business, servingcustomers, and providing value.""Design... has become central to enterprisestrategy." –Tom Peters
the conventionalbusiness approach create a develop sell them to business offerings customers (predict & provide) > build the bridge > deeplya human-centered develop build a understand design approach concepts & business users/ offerings around them (learn & respond) contexts adapted from Vijay Kumar, IIT
Sources of design innovation+4 top-down High Search: global innovations+3 environmental & market factors macro economic+2 market/industry+1 organizational 0 “street-level” issues & operations physical/biological-1 socio-cultural-2 Deep Search: psychological human-3 factors spiritual bottom-up-4 innovations Learning Learning Cycle 0 (time) Cycle 1
Social innovation: Contributor archetypes the the the the warrior explorer saint artistInspired by Inspired by Inspired by Inspired by self-challenge, exposure to new connecting with expression,individually and/ and different and helping making meaningor with a team, it worlds, imagining others; making the through art,is all about something that world a better music, acting,winning. has never been. place.” writing, etc. adapted from “Cultivating organizational creativity in an age of complexity.” IBM 2010 Chief Human Resource Ofﬁcer Study
Managing polarities refusing tradeoffs, looking for synthesisphysical Forward-thinking business designs will seek world to create new value at the intersection digital world of the physical and virtual worldssystems Finding solutions to complex problems design requires both analytical and creativethinking thinking styles working together thinking Complex systems (for example, the humanefficiency body) are able to adapt in an orderly disruption fashion to unexpected challenges because their many distinctive parts work smoothly together Creative leadership is about seeking opportunities expand thezero sum for shared value creation, even in the toughest pie times and most difficult circumstances adapted from “Cultivating organizational creativity in an age of complexity.” IBM 2010 Chief Human Resource Ofﬁcer Study
Social innovation is a human phenomenon of collective intelligence, understanding and imagination. Thesweet spot of innovation is more about the people than about technology orbusiness models. Mastery is earned notby power or control, but through patient collaboration and persistent influence.
Cultivating an imaginative culture that behaves creatively ! Muchas gracias! Cartagena de Indias, Colombia September 17, 2012 23 June, 2011 MichaelMichael Eckersley, PhD Eckersley, PhD