work shop
                                                  ed ition

                                      the
          ...
Jason Theodor creative director




Hi. My name is
Jason Theodor.                               jasontheodor.com
         ...
About Me



                                                {
                                                    writer
 ...
About Me




I have worked with over 40 major brands,
helping them come up with marketing ideas.   jasontheodor.com
About Me




If you want to understand digital culture, you
have to love it. These are some of the sites and
communities I...
About Me
                                                P




                              P

                          ...
flickr photo: ‘Playingwithbrushes’




personal brand
               Creative Method Exercise
  the
Creative
Method
 and s...
Before You Leap…




                                    flickr photo:No por Mucho Madrugar




It’s good to know what you...
Pushing the Envelope




Before you can push the envelope,
you have to become a good pilot.    jasontheodor.com
What is Creativity?




This is one of the top
images for ‘creativity’ on
Google image search.
What does this have to
do w...
flickr photo: ‘Playingwithbrushes’




what is creativity to you?
               Creative Method Exercise
  the
Creative
M...
Not Your Father’s Light Bulb




The idea of ideas continues to
evolve, just like the lightbulb.
The next generation may n...
Jacques Maximin french chef


          Creativity means
            not copying.




One person’s idea about creativity… ...
Ferran Adrià spanish chef, elBulli
 With creativity, it is not what
  you look for that matters,
      but what you find.
...
Jason Theodor creative director

        Creativity is part
       of a well-balanced
            breakfast.
             ...
Wikipedia
             There is no single,
        authoritative perspective or
        definition of Creativity and
     ...
Breaking Default




Thoughts tend to follow grooves
and set patterns.                 jasontheodor.com
Breaking Default




You need to start breaking your
default if you want new ideas.    jasontheodor.com
flickr photo: ‘Playingwithbrushes’




asynchronous Q&A
  D
               Deviation Group Exercise




                 ·...
flickr photo: ‘Playingwithbrushes’




shiny new thing
  D
               Deviation Group Exercise


                 ·   ...
the Creative Method & Systems...
   …is not about becoming more creative,
   it’s about BEING more creative.
   …pushes yo...
Three Creative Elements



           A                          C              D



       Action                Connecti...
Three Creative Elements



           A                          C         D



       Action                Connection   ...
Three Creative Elements



           A                         C                     D



      Action                Con...
Three Creative Elements



             A                             C        D



       Action                   Connec...
Three Creative Elements

        “do”                          “glue”    “skew”


            A                           ...
Combining the Elements


                   Action                 Connection

                             CREATIVITY



...
Combining the Elements

                              replication

                    Action                  Connection
...
Combining the Elements

                               replication

                     Action                   Connecti...
Combining the Elements

                                   replication

                    Action                        ...
Combining the Elements

                                      replication

                     Action                    ...
The Passive Elements

                observation               education


                              PASSIVITY


The ...
Makers & Takers
                MAKER                                    TAKER




                CREATIVITY             ...
Danzae Pace writer        [There are] those who
                              see shapes in cloud
                        ...
8 Creative Types
A
     Action/observation      C
                                 Connection/education         D
        ...
the Creator

                                  Action: strong
Action               Connection
                            ...
the Dreamer

                                              Action: weak
observation                      Connection
      ...
the Wildcard

                                     Action: strong
Action                   education
                     ...
the Mimic

                                      Action: strong
Action                   Connection
                      ...
the ‘Producer’

                                Action: strong
Action              education
                             ...
the Complicator

                                      Action: weak
observation              Connection
                  ...
the Crazy

                                      Action: weak
observation               education
                        ...
the Consumer

                                     Action: weak
observation              education
                       ...
flickr photo: ‘Playingwithbrushes’




what creative type are you?
               Creative Method Exercise         Action/...
Brian Aldiss novelist



  Whatever creativity is,
  it is in part a solution
       to a problem.



…even if we don’t kn...
Focus                                  Also known as
                                       a Creative Brief

            ...
flickr photo: ‘Playingwithbrushes’




writing a brief
               Creative Method Exercise
  the
Creative
Method
 and ...
A.ction


                             A
  “do”
  Quantity
  · Simple
  · Smart
  · Well-crafted
  Physical Dimension
  · ...
Thomas Alva Edison inventer

   Genius is 1%
  inspiration and
 99% perspiration.




                              jasont...
Action Story                                   flickr photo: Patrick Q




      There once was a potter who split his cla...
Action Story                           flickr photo: Patrick Q




       Desired Result of Action:
       simple, smart, ...
John Steinbeck american writer

   Ideas are like
rabbits. You get a
 couple and learn
  how to handle
them, and pretty
 s...
Capture. Catalogue. Review.

                                                                       flickr photo: practica...
Tough Guys


You never know
when you’ll need
to capture an idea
or moment.


I captured these tough guys
smoking cigars an...
flickr photo: ‘Playingwithbrushes’




capture catalogue review
  A
               Action Exercise




                  ·...
suggested

Brain Storming Rules                                 flickr photo: ‘Playing
                                   ...
rough

10 Ideation Guidelines
                                                          Let’s try that
                   ...
1. Distraction is Okay



       In fact, it’s preferred.




You are never going to have
a perfect environment.          ...
2. Use Available Materials

       Don’t wait for the perfect set-up, it won’t
       happen. Don’t pine for your ’special...
3. Draw Pictures

        You don’t always have to write words. Use
        colours, faces, shapes, dots, musical notation...
4. Connections Don’t Matter

   Don’t try to be smart. Don’t care if you’re
   daft. The solution does not have to relate ...
5. Panic! Relax.                           illustration: Peter Cross




       Panic! See what comes out. It might be cra...
6. Work Through the Gap

  If you have a block or a moment of synaptic
  silence, just barrel through it. Write down
  any...
7. Make Noise


       Talk, yell, laugh, screech, whistle. Pretend
       you are on a game show. Or not. Just
       voc...
8. Shed Your Demographic

        Pretend you’re a dog, or an autistic child, or
        a circus clown, or an astronaut, ...
9. Steal from the Environment
        Read over that guy’s shoulder. What’s on the
        bottom of your shoe? Look up. L...
10. Let Go of Your Ego…

  …OR SOMEBODY’S GOING TO GET HURT.
  You can be a genius later, right now you
  don’t have the t...
11. There is No Box™

              F*** it.
     Break the rules.
   Do what you want.
        See if I care.




I reall...
flickr photo: ‘Playingwithbrushes’




ideation guidelines
  A
               Action Exercise




                  · Make...
10 Ideas in 10 Minutes™




The ‘f’ in the circle is called the focus. Your focus is
the problem you want to solve, or the...
10 Ideas in 10 Minutes™
 · Use the 10 Ideation Guidelines to get
  you started.
 · Make sure you have a focus.
 · Write do...
flickr photo: ‘Playingwithbrushes’




10 in 10™
  A
               Action Exercise




                  · Prepare a focu...
Celebrity Baby Name Sources
        1. Baking
        2. Periodic Table
        3. Martha Stewart Colours
        4. Orang...
Celebrity Baby Names
        1. Pumpernickel, Rye, Kaiser
        2. Californium, Tungsten, Boron
        3. Shoji, Beryl,...
I quickly wrote down
these rules when I
became a manager
for the first time.    jasontheodor.com
flickr photo: ‘Playingwithbrushes’




if pigs could fly…
  A
               Action Exercise




                  · In te...
The Law of 1%




Write down one
hundred ideas or
more and you are
guaranteed to
love one of them.   jasontheodor.com
The Law of 1%


 · If you force yourself to come up with 100
  ideas, one of them will be great.
 · When a photographer li...
Linus Pauling scientist


      The best way to
      get a good idea
      is to get a lot of
            ideas.




Paul...
John Hodgman author, humourist
                       I play a PC only on
                      television. I’ve used
    ...
#1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fi...
Cartoonist and illustrator Ape Lad created 700+ Hobo drawings from these names.
                                          ...
Notice the range in styles Ape Lad had to employ to finish this task.   jasontheodor.com
Breaking Default

 · Don’t stop and think, just do.
 · Get out all your ideas, good & bad.
 · Sacrifice judgement for volu...
flickr photo: ‘Playingwithbrushes’




100 little pigs
  A
               Action Exercise

                  · Write down ...
Action Barriers




What is stopping you
from creating things?
The common culprits
are time, inspiration,
procrastination,...
How to Make Time for Ideas
   1. Don’t Shower
   2. Ignore One Phone Call
   3. Get Take-Out for Dinner
   4. Cab-it to Wo...
Ze Frank online performance artist

                              Creativity is
                              having the
 ...
inspiration




http://www.zefrank.com/zesblog/archives/2007/11/on_feeling_unin.html   jasontheodor.com
Resistance is Futile




Here are some interesting books on
overcoming barriers.                 jasontheodor.com
LifeFocus™ System


                                 spoke @FITC




                                               090428...
flickr photo: ‘Playingwithbrushes’




routinization
  A
               Action Exercise




                  · Write down...
C.onnection


                                       C
  “glue”
  Quality
  · Familiar
  · Resonant
  · Shareable
  Emotio...
Carl Ally advertising executive

  The creative person wants to be a
  know-it-all. He wants to know about
  all kinds of ...
flickr pho
                                        to: _rather
                                                   not




...
hello?
                                                          hello?                           hello?
                 ...
Hello New York City!
                                      hello?
                                 hello?        hello?
  ...
Hello New York City!

                      hello?       hello?
                  hello?
                                 ...
Hello New York City!


                                       billy?




…and finally to Nana herself. Now this connection...
Thought Pathways
                                                                Neurons that
                            ...
Internet Pathways




Each strand in this image represents a routing
connection on the internet.
http://www.opte.org      ...
Connect the Thoughts




This is a mind-map
where you start with a
core word or idea and
continue to branch
out by associa...
When you first start, the default memories and associations come
easily. But as you get further into the fringes, you unlo...
Memory from the Fringe
  I’m an artist
   too, Jason!
  What do you
   think of my
  drawings of
    Garfield?


I hadn’t ...
Start in the center, then explode outward. Let your thoughts self-
organize. Don’t forget to use colour and images.       ...
Brain as a Tag Cloud


      Don’t forget
      to forage in
       the fringes
     and look in the
     smaller spaces.
...
Twyla Tharp choreographer, dancer
   Reading, conversation,
    environment, culture,
       heroes, mentors,
   nature – ...
flickr photo: ‘Playingwithbrushes’




connect the thoughts
  C
               Connection Exercise




                 · ...
Content on Content




What happens when you take a pre-existing
idea and recreate it in a new way, or build
on it, or cra...
Julie & Julia




In 2002 Julie Powell started a blog in which she recreated (in one year)
every recipe from Julia Child’s...
Julie & Julia




The Julie/Julia Project became the book
Julie & Julia in 2005 and a movie in 2009.   jasontheodor.com
Michael Paulus artist




Michael Paulus took 22 well-known cartoon characters
and rendered their strange skeletal structu...
Michael Paulus artist




He borrowed from a pre-
existing form and presented
it in a new context.          jasontheodor.c...
Hyungkoo Lee artist




Hyungkoo Lee built on
Paulus’ idea and made
physical, museum-style
models for an installation.   j...
GarfieldminusGarfield.net




Dan Walsh took away the most important element of the Garfield
comic strip and created somet...
flickr photo: ‘Playingwithbrushes’




content on content
  C
               Connection Exercise




                 · Cr...
© Kevin Hulsey khulsey.com   jasontheodor.com
jasontheodor.com
Through the Looking Glass




Look at an idea in reverse,
from the opposite perspective,
to shake up default thinking.    ...
Coke: GTA Parody




Grand Theft Auto does not reflect Coke’s brand personality, but
when you put a new spin on the idea, ...
Bikini for Mom




So he created a photo album
of her in swim clothes as a
young girl. She cherished
that gift considerabl...
flickr photo: ‘Playingwithbrushes’




the looking glass
  C
               Connection Exercise




                 · Thi...
Breaking Default
  · Tread new neural paths.
  · Push far into the branches.
  · Forage amongst the weaker memories.
  · F...
D.eviation


                                       D
  “skew”
  uniQueness
  · Original
  · Flexible
  · Challenging
  Pe...
Margaret Wheatley management consultant
  The things we fear most in
 organizations -- fluctuations,
 disturbances, imbala...
Edward de Bono author, inventer


   Creativity involves breaking
  out of established patterns in
   order to look at thi...
Deviation Story


      Desired Result of Deviation:
      original, flexible, challenging work.




                     ...
flickr photo: ‘Playingwithbrushes’




9 dots puzzle
  D
               Deviation Exercise


                 · Connect al...
9 dots                                           Connect all dots in
                                                 4 st...
Center for the Study of Intelligence, CIA, 1999




9 dots                                                    Assumption 1...
Center for the Study of Intelligence, CIA, 1999




9 dots                                                       Assumptio...
Center for the Study of Intelligence, CIA, 1999




9 dots




                                               Assumption 2...
Center for the Study of Intelligence, CIA, 1999




9 dots




                                             Assumption 2:
...
Center for the Study of Intelligence, CIA, 1999




9 dots
   Assumption 3:
Must stay on 2D plane.




By pushing our assu...
Center for the Study of Intelligence, CIA, 1999




9 dots
   Assumption 3:
Must stay on 2D plane.




Forcing the brain t...
9 dots                                         Other Assumptions:
                                              Can’t shri...
“Think Outside the Box”

                            What it really means:
                            I can’t articulate ...
There is No Box!




By presupposing there is a metaphorical box to think outside of,
you are already limiting yourself to...
Brand Dimensions



           P                         P                         P

     Physical                 Emotio...
Brand Dimensions

     “need”                    “want”                  “cherish”


           P                        P...
Brand Dimensions

      “need”                    “want”                  “cherish”



           A                       ...
flickr photo: ‘Playingwithbrushes’




brand dimensions
  D
               Deviation Exercise




                 · Pick ...
Saul Steinberg new yorker cartoonist

 The life of the creative
 man is lead, directed and
 controlled by boredom.
 Avoidi...
Chuck Palahniuk author


 All God does is watch us
 and kill us when we get
 boring. We must never,
 ever be boring.




T...
Never be bored™
I, ________________, of restless body, mind, and spirt,
do gleefully swear the following:
*   I will alway...
flickr photo: ‘Playingwithbrushes’




never be bored™
  D
               Deviation Exercise




                 · Write ...
Misassociationalism




f does not equal e. Therefore it is wrong, untrue,
a lie. Misassociationalism is a long, fancy, ma...
Martin Luther King Jr. activist

          Human
     salvation lies in
       the hands of
      the creatively
      mal...
Theodor Seuss Geisel writer, cartoonist
               Where do you get the
               ideas for all the fanciful
    ...
“My alphabet
starts where your
alphabet ends!”




                    jasontheodor.com
Reindeer Games
     The teacher
      forced me
     to use only
      two eyes.




My daughter was ‘caught’
gluing 4 eye...
Reindeer Games
    The teacher
     forced me
    to use only
     two eyes.




                               But when I...
flickr photo: ‘Playingwithbrushes’




random creation
  D
               Deviation Exercise


                 · Pick a r...
Tangentometry




Tangentometry is about exploring different kinds
of tangents and making them work in your favour.   jaso...
Louis Pasteur chemist, microbiologist



        Chance favours the
         prepared mind.




If you have a focus, an in...
Tangentagon (natural progression)




A tangentagon is created when you go exploring, naturally following
tangent after ta...
Ouroboros


All tangents eventually
relate back to the
source. In mythology,
the cyclical nature of
the universe was
repre...
Thinking Outside the Box




The following pages are an example of a
tangentagon in the making. The initial focus
was on t...
180° Thinking




Thinking outside the box led to the Thought Reversal technique,
which is represented by twisting an idea...
Rebel Without a Cause




No one represents a rebel
better than James Dean.     jasontheodor.com
Rebel Alliance




Except perhaps these guys.   jasontheodor.com
Admiral Ackbar, supreme commander

                                                           It’s a trap!




Who were le...
“It’s a trap!”




This one-liner
became an
internet meme
which spawned
many jokes.      jasontheodor.com
Mmmmm…Calamari…




                                                                         jasontheodor.com
According th...
Octopus Escapes



                                                                          Through
                     ...
Slinking Outside the Box




The octopus becomes a perfect metaphor for escaping the box:
your thoughts need to be flexibl...
Thomas Disch science fiction author

  Creativity is the
   ability to see
   relationships
    where none
       exist.

...
Tangentagram (forced progression)




A tangentagram is created when you force a relationship between
preselected items. T...
3               1
          5
                                                                         7




             ...
flickr photo: ‘Playingwithbrushes’




tangentagram (forced progression)
  D
               Deviation Exercise




       ...
tangentagram worksheet 1   jasontheodor.com
tangentagram worksheet 2   jasontheodor.com
tangentagram worksheet 3   jasontheodor.com
tangentagram worksheet 4   jasontheodor.com
tangentagram worksheet 5   jasontheodor.com
tangentagram worksheet 6   jasontheodor.com
tangentagram worksheet 7   jasontheodor.com
tangentagram worksheet 8   jasontheodor.com
tangentagram worksheet 9   jasontheodor.com
Breaking Default
  · Remember: there is no box.
  · Shed your assumptions.
  · Use Random to your advantage.
  · Do it wro...
M.agic


                                                M
unknown
mystiQue
· magical
· combination
  of best qualities
An...
Darkroom




This is the only exercise without a focus.
Instead of struggling to take action, this
is about stopping, clos...
Twyla Tharp choreographer, dancer

   Everything is raw material.
   Everything is relevant.
   Everything is usable.
   E...
Please wait…




There are many moments in a busy day
where we could just stop and reboot.   jasontheodor.com
flickr photo: ‘Playingwithbrushes’




darkroom
 M
               Magic Exercise




                 · Close your eyes an...
The ‘Aha’ Moment                                                              Drexel University




  “Light bulb”
   goin...
John Kounios,PhD professor of psychology


                 Inward focus of
               attention promotes
            ...
Breaking Default




There are many ways to change the state of your brain
in preparation for insight. Some are safer than...
Meditation




                          Dhamm
                               a Resea
                                    ...
Sensory Deprivation




Modern technology has afforded us the ability to enter
meditative states without much training.   ...
Psychedelics
     Painting: Alex Grey




Psychedelic drugs have been known to change perception,
sometimes in disturbing ...
Sleepworking



   Desktop
kitteh enters
sleep mode.
                                                                     ...
Using the Content on Content technique, I transformed the water cycle…   jasontheodor.com
The Idea Cycle                     mind


                           brainstorming
     memory
                           ...
Ideation Cycle
                                 1. Explode




           4. Apply                            2. Connect

...
1. Explode! (induction phase)

                 · Use action techniques.
                 · Smash your focus into
        ...
2. Connect (analysis phase)


                 · Use connection
                  techniques.
                 · Look for ...
3. Configure (synthesis phase)

                · Use deviation
                 techniques.
                · Put the idea...
4. Apply (deduction phase)
                 · Test against focus.
                 · Is the idea magic?
                  ...
Baby with the Bathwater




                flickr photo
                            : ladyb     Sometimes
               ...
the Qs

 Quantity                 Quality             uniQueness mystiQue

         A                       C             ...
Creative Success Meter
               Idea/Execution: ________________________________
                 Check the attribut...
Creative Success Meter
                               Coke GTA Parody
               Idea/Execution: _____________________...
Creative Success Meter
                               Coke GTA Parody
               Idea/Execution: _____________________...
flickr photo: ‘Playingwithbrushes’




creative success meter
               Creative Method Exercise
  the
Creative
Metho...
Ad for McDonalds coffee.   jasontheodor.com
Ads for Pow Wow burgers.   jasontheodor.com
Ads for Apple Computers.   jasontheodor.com
The Creative Method
                        P          P             P
 “do”                                              ...
Twitterpated…
                         Please direct
                        all complaints,
                       commen...
slideshare.net/jted


                                    the
                                  Creative
                 ...
Thank You


  jason.theodor@gmail.com
creativemethod.ning.com

                         {
           twitter.com/jted
    ...
Creative Method Workshop Edition
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Transcript of "Creative Method Workshop Edition"

  1. 1. work shop ed ition the Creative Method and systems v1.7b WORKSHOP EDITION 2009 BY jason theodor
  2. 2. Jason Theodor creative director Hi. My name is Jason Theodor. jasontheodor.com photo: Charles Finley
  3. 3. About Me { writer consultant creative director speaker teacher I am a creative. You’re allowed to use an adjective as a noun when you work in advertising. jasontheodor.com
  4. 4. About Me I have worked with over 40 major brands, helping them come up with marketing ideas. jasontheodor.com
  5. 5. About Me If you want to understand digital culture, you have to love it. These are some of the sites and communities I participate in. Look for jted. jasontheodor.com
  6. 6. About Me P P P And these are some of the ideas I have about creativity and ideation. jasontheodor.com
  7. 7. flickr photo: ‘Playingwithbrushes’ personal brand Creative Method Exercise the Creative Method and systems This exercise gets you thinking about who you are, what you do, and how you want to represent yourself to others. · Write down 3 words to represent you: What you are now, what you want to be, how you feel, or anything that captures your essence. · Don’t think too hard about it. · Now imagine that these three words are your tagline, or represent your personal brand. · How do you feel about them? Revise if necessary. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  8. 8. Before You Leap… flickr photo:No por Mucho Madrugar It’s good to know what you are doing before you break the rules. jasontheodor.com
  9. 9. Pushing the Envelope Before you can push the envelope, you have to become a good pilot. jasontheodor.com
  10. 10. What is Creativity? This is one of the top images for ‘creativity’ on Google image search. What does this have to do with creativity? jasontheodor.com
  11. 11. flickr photo: ‘Playingwithbrushes’ what is creativity to you? Creative Method Exercise the Creative Method and systems As simple as this looks on the surface, the more complex it can become as you attempt to unravel the answer. · Finish this sentence: Creativity is _______________________. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  12. 12. Not Your Father’s Light Bulb The idea of ideas continues to evolve, just like the lightbulb. The next generation may not know what to call that thing above the typing dog’s head. jasontheodor.com
  13. 13. Jacques Maximin french chef Creativity means not copying. One person’s idea about creativity… jasontheodor.com
  14. 14. Ferran Adrià spanish chef, elBulli With creativity, it is not what you look for that matters, but what you find. photo: Sergi Pons …can inspire another person’s creative genius. jasontheodor.com
  15. 15. Jason Theodor creative director Creativity is part of a well-balanced breakfast. flickr pho to: Tsja! People have a lot of different definitions for creativity. But who’s right? jasontheodor.com
  16. 16. Wikipedia There is no single, authoritative perspective or definition of Creativity and there is no standardized measurement technique. jasontheodor.com
  17. 17. Breaking Default Thoughts tend to follow grooves and set patterns. jasontheodor.com
  18. 18. Breaking Default You need to start breaking your default if you want new ideas. jasontheodor.com
  19. 19. flickr photo: ‘Playingwithbrushes’ asynchronous Q&A D Deviation Group Exercise · Write a question (anything) on a piece of paper. · Fold paper and hand it to person on your left. · Take new folded paper from person on your right. · DON’T PEEK AT THE QUESTION! · Write the answer to your original question on the outside of the new folded paper. · Okay, now you can unfold it. Take turns reading the unrelated Q&As together. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  20. 20. flickr photo: ‘Playingwithbrushes’ shiny new thing D Deviation Group Exercise · Get 3 pieces of paper or stickies. · On one write an object (what is it? eg. trap). · On one write a function (what does it do? eg. catches mice). · On one write a description (what does it look like? eg. wooden). · Create 3 piles: one for all functions, one for all descriptions, and another for all objects. · Break into teams of 2-4. · Draw one paper from each pile so that each team has a random function, description, and object (yes there will be papers left over). · Spend 10 minutes using all 3 chosen attributes to describe a new invention. · Present your invention to the larger group. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  21. 21. the Creative Method & Systems... …is not about becoming more creative, it’s about BEING more creative. …pushes your ideas past the edges. …helps you to identify your creative strengths and weaknesses. …enhances your creative output by combining systems that fit abilities and strengthen creative gaps. jasontheodor.com
  22. 22. Three Creative Elements A C D Action Connection Deviation Creativity is made up of three simple elements: Action, Connection, and Deviation. jasontheodor.com
  23. 23. Three Creative Elements A C D Action Connection Deviation Action is about doing things— the act of creation. The original meaning of creation was to make something from nothing. jasontheodor.com
  24. 24. Three Creative Elements A C D Action Connection Deviation Connection is the deeper, emotional link that is made with memory, culture, and the human condition. jasontheodor.com
  25. 25. Three Creative Elements A C D Action Connection Deviation Deviation is the word scientists use to describe something outside of the norm. In creative terms, this is called originality. jasontheodor.com
  26. 26. Three Creative Elements “do” “glue” “skew” A C D Action Connection Deviation I like to refer to these three core elements as do, glue, and skew. jasontheodor.com
  27. 27. Combining the Elements Action Connection CREATIVITY Deviation The convergence of Action, Connection, and Deviation makes Creativity possible. jasontheodor.com
  28. 28. Combining the Elements replication Action Connection CREATIVITY Where Action and Deviation Connection intersect you have replication: the ability to copy things well. jasontheodor.com
  29. 29. Combining the Elements replication Action Connection CREATIVITY contemplation Where Connection and Deviation Deviation intersect you have contemplation: the ability to think original thoughts about things. jasontheodor.com
  30. 30. Combining the Elements replication Action Connection CREATIVITY randomization contemplation Where Deviation and Deviation Action intersect you have randomization: the ability to make unique but disconnected things. jasontheodor.com
  31. 31. Combining the Elements replication Action Connection CREATIVITY randomization contemplation Deviation Creativity ideally needs all three elements to make original, relatable ideas come to fruition. jasontheodor.com
  32. 32. The Passive Elements observation education PASSIVITY The weaker, more passive side to these elements can be expressed as needs: weak Action needs more observation. exposure Weak Connection needs education. And weak Deviation needs more exposure to new things. jasontheodor.com
  33. 33. Makers & Takers MAKER TAKER CREATIVITY PASSIVITY There are two main types of people in this world: Makers and Takers. Makers are active creators. Takers are passive consumers. We all exhibit combinations of both at different times, but we all favour one direction over another. jasontheodor.com
  34. 34. Danzae Pace writer [There are] those who see shapes in cloud formations, and those who just see clouds. n gergordo flickr photo: ro jasontheodor.com
  35. 35. 8 Creative Types A Action/observation C Connection/education D Deviation/exposure creator dreamer wildcard mimic producer complicator crazy consumer Creators and Consumers are the main types, with variants in between. jasontheodor.com
  36. 36. the Creator Action: strong Action Connection Connection: strong Deviation: strong All elements in balance and harmony. Often hits the magical sweet spot Deviation of pure creativity. jasontheodor.com
  37. 37. the Dreamer Action: weak observation Connection Connection: strong contemplation Deviation: strong Thinks original, creative thoughts but has difficulty Deviation following through with them. This is me, most of the time. I find Action very difficult. jasontheodor.com
  38. 38. the Wildcard Action: strong Action education Connection: weak randomization Deviation: strong Has trouble being understood creatively, Deviation often anti-social. jasontheodor.com
  39. 39. the Mimic Action: strong Action Connection Connection: strong replication Deviation: weak Excellent at copying things. Struggles to be exposure original. jasontheodor.com
  40. 40. the ‘Producer’ Action: strong Action education Connection: weak Deviation: weak Great at following directions, but adds exposure little creative value. jasontheodor.com
  41. 41. the Complicator Action: weak observation Connection Connection: strong Deviation: weak Thinks of every obvious outcome, exposure but can’t deliver. jasontheodor.com
  42. 42. the Crazy Action: weak observation education Connection: weak Deviation: strong Look out. There’s no telling what he or she Deviation might do. jasontheodor.com
  43. 43. the Consumer Action: weak observation education Connection: weak Deviation: weak Consumer alert! Watches TV, eats exposure packaged food, buys mass-produced stuff. jasontheodor.com
  44. 44. flickr photo: ‘Playingwithbrushes’ what creative type are you? Creative Method Exercise Action/observation Connection/education Deviation/exposure the Creative Method and systems A C D · Identify a Creative Type that fits your style. · Remember that sometimes you’ll be more than one of these types. · Explain your choice. creator dreamer wildcard mimic producer complicator crazy consumer the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  45. 45. Brian Aldiss novelist Whatever creativity is, it is in part a solution to a problem. …even if we don’t know what that problem is yet. jasontheodor.com
  46. 46. Focus Also known as a Creative Brief Key Message What is the single most important thing to convey? Who What Why Who is this for? What is the goal? Why is this being done? This is called the This is called the This is called the target audience. problem statement or purpose statement. challenge statement. If you know what you want to do, define it further by answering a few simple focus related questions. This will help you to stay on task. jasontheodor.com
  47. 47. flickr photo: ‘Playingwithbrushes’ writing a brief Creative Method Exercise the Creative Method and systems · Imagine your next creative project clearly. · What is the key message? · Who is your target audience? · What is the goal you are challenged with? · Why are you doing this? What is the purpose? the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  48. 48. A.ction A “do” Quantity · Simple · Smart · Well-crafted Physical Dimension · descriptive Action is the foundational element of Creativity. jasontheodor.com
  49. 49. Thomas Alva Edison inventer Genius is 1% inspiration and 99% perspiration. jasontheodor.com
  50. 50. Action Story flickr photo: Patrick Q There once was a potter who split his class in 2 halves. To get perfect grades, he said, each person in Group One had to work at making one perfect pot. Each person in Group Two just had to use up 100 lbs of clay. The first group struggled throughout the course, working on the same pot for days on end. Most failed to get it right. The second group went through a lot of clay and failed often. But they also learned, iterated and improved. By the end, most of them had several perfect pots. jasontheodor.com
  51. 51. Action Story flickr photo: Patrick Q Desired Result of Action: simple, smart, well-crafted work jasontheodor.com
  52. 52. John Steinbeck american writer Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen. jasontheodor.com
  53. 53. Capture. Catalogue. Review. flickr photo: practical owl Make sure you have something to capture your ideas at all times. Digitize and catalogue your ideas every day or you may lose them. At the end of every week, review your work to purge and adjust. jasontheodor.com
  54. 54. Tough Guys You never know when you’ll need to capture an idea or moment. I captured these tough guys smoking cigars and trying to ignore the little dog in the blue sweater. jasontheodor.com
  55. 55. flickr photo: ‘Playingwithbrushes’ capture catalogue review A Action Exercise · What capture methods best suit you? What do you usually carry around that you can use or adapt? · How can you catalogue, or keep track of your ideas? Identify some digital and analogue methods. · Consider your own personal review procedure. How often should you look over what you’ve captured and catalogued? the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  56. 56. suggested Brain Storming Rules flickr photo: ‘Playing withbrushes’ ring sketchi ng supplies. •B ring snacks + candy. •B est ratio) (2:1 work/r y. ort bursts e of urgenc • Work in sh false sens t o create a to keep the Facilitator input. fy a neutrald draw out • Identi n task an group o f-sensor. & don’t sel • Reserv e judgement idated or in timidating. • Do n’t be intim quantity. •G o for mass an nothing. e! Say anyth ing rather th • Participat • Capture everything. jasontheodor.com
  57. 57. rough 10 Ideation Guidelines Let’s try that again, shall we? While basic brainstorming rules are useful, sometimes you need rougher guidelines for fast and messy ideation. I wrote these new guidelines in 10 minutes while trying to bathe an infant. jasontheodor.com
  58. 58. 1. Distraction is Okay In fact, it’s preferred. You are never going to have a perfect environment. jasontheodor.com
  59. 59. 2. Use Available Materials Don’t wait for the perfect set-up, it won’t happen. Don’t pine for your ’special pen.’ Use lipstick on a napkin or fog a window with your stinkin’ breath and draw with your finger. Just get it out! You are never going to have perfect equipment jasontheodor.com
  60. 60. 3. Draw Pictures You don’t always have to write words. Use colours, faces, shapes, dots, musical notation, semaphore, morse code, fruit, animals, IKEA furniture. Words come from the left, analytical side of your brain. Drawing and scribbling come from the right, creative side. jasontheodor.com
  61. 61. 4. Connections Don’t Matter Don’t try to be smart. Don’t care if you’re daft. The solution does not have to relate to the problem. Your brain works in strange ways so you might as well get used to it. Let it go. jasontheodor.com
  62. 62. 5. Panic! Relax. illustration: Peter Cross Panic! See what comes out. It might be crazy or shaky or too garbled to read. Then close your eyes, take a deep breath and hold it. Shut out the world. What do you see in your mind’s eye? Write it down fast because you’ve got less than a minute. Panic! Repeat as necessary. Use your mental state to your advantage. jasontheodor.com
  63. 63. 6. Work Through the Gap If you have a block or a moment of synaptic silence, just barrel through it. Write down anything so long as it’s something. The first word in your head is a start. If there is nothing in your head then look around you. Make associations or just plain obvious observations (”That man has grey socks”). You made it across! jasontheodor.com
  64. 64. 7. Make Noise Talk, yell, laugh, screech, whistle. Pretend you are on a game show. Or not. Just vocalize. Making noise changes your mental state immediately. jasontheodor.com
  65. 65. 8. Shed Your Demographic Pretend you’re a dog, or an autistic child, or a circus clown, or an astronaut, or a teenage Britney Spears fan, or a tree. What would they come up with? Children pretend they are different things all the time. Remember when that was effortless? jasontheodor.com
  66. 66. 9. Steal from the Environment Read over that guy’s shoulder. What’s on the bottom of your shoe? Look up. Look down. Look over there. What is that woman wearing? Who’s driving that car? What type of clouds are those? Is it really this late? Keep looking around until something clicks (or your minute runs out). See, your attention deficit disorder suddenly becomes an advantage! jasontheodor.com
  67. 67. 10. Let Go of Your Ego… …OR SOMEBODY’S GOING TO GET HURT. You can be a genius later, right now you don’t have the time. Try to come up with a terrible idea. Try as hard as you can to come up with the worst idea you’ve ever had. If that doesn’t work, then just be obvious. jasontheodor.com
  68. 68. 11. There is No Box™ F*** it. Break the rules. Do what you want. See if I care. I really do care. I’m just saying that for effect. I get annoyed when people tout their rules as being the final word. It’s important to use what works for you. jasontheodor.com
  69. 69. flickr photo: ‘Playingwithbrushes’ ideation guidelines A Action Exercise · Make a list of the most important brainstorming rules or ideation guidelines you can think of. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  70. 70. 10 Ideas in 10 Minutes™ The ‘f’ in the circle is called the focus. Your focus is the problem you want to solve, or the idea you want to expand. The rules are simple: you have 10 minutes to come up with 10 ideas. Go! jasontheodor.com
  71. 71. 10 Ideas in 10 Minutes™ · Use the 10 Ideation Guidelines to get you started. · Make sure you have a focus. · Write down as many ideas as you can in 10 minutes, aiming for a minimum of 10. · If you are running behind, write down anything. This can be hard at first, but gets easier with practice. jasontheodor.com
  72. 72. flickr photo: ‘Playingwithbrushes’ 10 in 10™ A Action Exercise · Prepare a focus— the creative problem or idea you would like to brainstorm about. · Get out your stopwatch. · Write down an idea a minute for ten minutes. · Repeat as needed. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  73. 73. Celebrity Baby Name Sources 1. Baking 2. Periodic Table 3. Martha Stewart Colours 4. Oranges 5. Architectural Terms 6. Unix 7. Printer’s Marks 8. IKEA Sofas 9. Obsolete Names of North American Birds 10. Calculus Where do celebrities find inspirational baby names? I came up with these sources by looking around my living room. jasontheodor.com
  74. 74. Celebrity Baby Names 1. Pumpernickel, Rye, Kaiser 2. Californium, Tungsten, Boron 3. Shoji, Beryl, Cameo 4. Satsuma, Mandarin, Clementine 5. Transom, Ashlar, Mortise 6. Echo, Chmod, Whoami 7. Star, Registration, Crop 8. Ektorp, Karlanda, Nikkala 9. Nene, Petral, Alala 10. Cos, Jacobian, Vector Feel free to use any of these names. Just give me credit. jasontheodor.com
  75. 75. I quickly wrote down these rules when I became a manager for the first time. jasontheodor.com
  76. 76. flickr photo: ‘Playingwithbrushes’ if pigs could fly… A Action Exercise · In ten minutes or less, write at least ten realistic scenarios where a pig could fly. flickr photo: churl the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  77. 77. The Law of 1% Write down one hundred ideas or more and you are guaranteed to love one of them. jasontheodor.com
  78. 78. The Law of 1% · If you force yourself to come up with 100 ideas, one of them will be great. · When a photographer like Annie Leibovitz goes on a photo shoot, she doesn’t take 3 perfect pictures. She takes hundreds of pictures and chooses the great ones. jasontheodor.com
  79. 79. Linus Pauling scientist The best way to get a good idea is to get a lot of ideas. Pauling paved the way for the discovery of the DNA molecule and discovered sickle-cell anemia, the first protein-based illness. jasontheodor.com
  80. 80. John Hodgman author, humourist I play a PC only on television. I’ve used Macs since 1984. Hodgman listed over 700 Hobo names in his first book. jasontheodor.com
  81. 81. #1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fils #7: Lord Dan X. Still-Standing #8: Marlon Fitz-fancy #9: Bazino Bazino, The Kid Whose Hair Is On Fire #10: Whispering-Lies McGruder #11: Nit Louse #12: Dan'l Dinsmore Tackadoo #13: Hobo Zero #14: The Silver Jacket Man #15: No-Shoulders Smalltooth Jones #16: Sistery Brothery Nabob #17: Name Withheld #18: Staniel the Spaniel #19: Frederick Bannister, the Tree Surgeon #20: Tarnose Cohen #21: Mr. Wilson Fancypants #22: Floyd Dangle #23: Shane Stoopback #24: Wicked Paul Fourteen-Toes #25: Normal-Face Olaf #26: Tearbaby Hannity Stoop #27: The Damned Swede #28: Pierre Tin-Hat #29: Ol' Barb Stab-You-Quick #30: Mr. Whist #31: James Fenimore Cooper #32: Twistback John, the Scoliosis Sufferer #33: Sweet Daddy Champagne #34: Senator Cletus Scoffpossum #35: Horus, the Bird-Headed Fool #36: 50-Tooth Slim #37: Monk, the Monkey Man (which is to say: "the Man") #38: Thad the Bunter #39: Balloonpopper Chillingsworth #40: All-but-Dissertation Tucker Dummychuck #41: Finnish Jim #42: Flemish Jim #43: Foreign Tomas, the Strangetalker #44: Roadhouse Ogilvy and Sons #45: Jokestealer John Selden #46: Giancarlo, Master of the Metal Trapeze #47: Dr. Bill Stain-Chin, the Boxcar Medic #48: Boxcar Ted #49: 700 Hobo Names Boxcar Mick #50: Boxcars [sic] Timothy Twin #51: Boxcar Jones, the Boxcar Benjamin Disraeli #52: Boxcar Aldous Huxley #53: JR Lintstockings #54: Gila Monster Jr. #55: Irontrousers the Strong #56: "X," the Anonymous Man or Woman #57: Orphaned Reynaldo, the Child with Haunting Eyes (while there were children hoboes, Reynaldo took this when he was 45; prior to this, he was known as...[See #58]) #58: Reynaldo Reynaldoson, Who Will One Day Kill His Father #59: Thoughtless Harry Hsu #60: Clinical Psychiatrist Huga Rivera #61: Peter Ox-Hands #62: Ponytail Douglas Winthrop #63: Lil' Jonny Songbird, the Songbird-Eater #64: King Snake: The Eternal Mystery #65: Ghostly Nose Silvie #66: Fonzie #67: DiCapa the Hound #68: Beef-or-Chicken Bob Nubbins #69: Honest Amelia Dirt #70: Slow Motion Jones #71: Canadian Football Pete #72: Meep Meep, the Italian Tailor #73: Jonathan William Coulton, the Colchester Kid #74: Maria the Pumpkin-Patch Crooner #75: Bix Shmix #76: Vice President Garrett Hobart #77: Stun Gun Jones #78: Prostate Davey #79: Flea Stick #80: Niles Butterbal, the Frozen Turkey #81: Todd Four-Flush #82: Stick-Legs McOhio #83: The Unanswered Question of Timothy #84: Mickey the Assistant Manager #85: Guesstimate Jones #86: Goofus #87: Gallant #88: Sir Roundbelly DeDelight #89: Newton Fig #90: Chicken Nugget Will #91: Parlor Peter, the Sneak Thief #92: Ovid #93: Bathsheba Ditz #94: Alan Pockmark, Esq. #95: Lolly Hoot Holler #96: Von Skump #97: Lonnie Choke #98: Chisolm Chesthair #99: Freak Le Freak, the Freakster #100: Rex Spangler, the Bedazzler #101: Randall Mouth-Harp #102: Chrysler LeBaron #103: The Fishin' Physician #104: Persuasive Frederick #105: Celestial Stubbs #106: Teary-Eyed Fingal #107: Mairah Nix #108: Cthulhu Carl #109: Del Folksy-Beard #110: No-Banjo Burnes #111: Chainmail Giles Godfrey #112: Lois "Charles" Ladyfinger #113: Plausible Zane Scarrey #114: Huckle Smothered #115: Mmmmm Dandy Dundee #116: Mountain-Humper Edgar Ames #117: Spasmodic Hilary #118: Doc Aquatic #119: Molly Bewigged #120: Cincinnati O'Gurk #121: Metuchen O'Sullivan #122: Cherry Hill O'Manley #123: Cheesequake O'Lennox #124: Booper O'Montauk #125: Zaxxon Galaxian #126: Drinky Drunky Thom, the Drunk #127: Terry Gross #128: Spooky-Night Spooky Day #129: Zipgun Gloucester Gluck #130: Human Hair Frum #131: Sherlock-Holmes-Hat Carl III #132: Patrick Intergalatic #133: Abmidextrous Stang #134: Yum-Yum Sinclair Snowballeater #135: Ponzi-Scheme Jeremiah Ponzi #136: Toodles Strunk #137: Monkeybars Matthew Manx #138: Pineneedle-Jacket Jericho Fop #139: Robert the Tot #140: Robert the Child-Size #141: Robert the Minuscule #142: Robert the Wee #143: Robert Fits-in-a-Case #144: Robert Eats-for-Free #145: Robert Is-He-an-Elf? (The seven Silk brothers, all named Robert, were also known for the small stature and predictable bitterness.) #146: Dennis Big-Ear Fox #147: Jethro the Pagan #148: Asterix the Gaul #149: Black Bolt, King of the Inhumans #150: Strictly Local Henry Bobtail #151: Manny the High-Ranking Mason #152: Fry-Pan Jim Fry #153: Slo-Mo Deuteronomy #154: Half-Bearded Mark #155: Knee-Brace Kenny #156: Morris the Personal Trainer #157: Thundertwine #158: Cleats Onionpocket #159: Deformed Abe #160: Trainwhistle Abejundio #161: David No-Ears #162: Achilles Snail-Hair the Buddha #163: Frog-Eatin' Lou #164: Admiral's Club Wilbur #165: Max Meatboots, the First-Class Lounger #166: Dora the Explorer #167: Ms. Mary Manx, the Tailless Cat #168: Free-Peanuts Doug #169: Steve the Human Tunneler #170: Redball Charlie Dickens #171: Twink the Reading-Room Snoozer #172: Microfiche Roy, the Side-Scroller #173: McGurk, Who May Be Found by the Card Catalogue #174: Booster D'Souza #175: Commodore Sixty-Four #176: Moped Enid, the Mopedist #177: Lamant the Junkman #178: Fast-Neck Nell #179: Bill Never-Uses-a-Cookbook #180: Bee-Beard #181: Lil' Max Meatboots #182: The Personal Secretary to Jed #183: Dee Snider #184: Sausage Patty #185: Desert Locust #186: Gummy Miles #187: Gyppo Moot, the Enigma Machine #188: Ol' Stiffpants #189: Skywise the Sexual Elf #190: Craine T. Eyebrow-Smeller #191: Lonely Heiney Alan Meister #192: Shakey Aitch the Boneyard Concierge #193: Woody Damn #194: Alatar #195: Pallando #196: Saltfish Bunyan #197: Poor, Poor, Poor Charlie Short #198: Venomous Byron #199: Five-Chambered-Stomach Mort St. John #200: Gravybelly Dunstan #201: Extra-Skin Dave #202: Beanbag-Chair Bill #203: Grant Sharpnails, the Scratcher #204: Tommy Lice-Comb #205: "Medicated Shampoo" Jonah Jump #206: General Woundwort, the Giant Rabbit #207: Genius L. Cravat, the Gentleman #208: Giant Bat Wings Roland #209: Nick Nolte #210: Salty Salty Friday #211: Fatman and the Creature (note: there was no creature) #212: Cecelia Graveside #213: Hoosegow Earl French #214: Stymie Stonewrist #215: Roadrunner "Meep Meep" Fabong #216: Bruised-Rib Johansson, the Beefer #217: Joachim Bat-in-Hair #218: Food-Eating Micah #219: Rubbery Dmitry, the Mad Monk #220: Honey Bunches of Donald #221: Crispy Morton #222: Feminine Forearms Rosengarten #223: Two-Headed Mike Hoover #224: Manny Stillwaggon, the Man with the Handlebar Eyebrows #225: Bean-Hoarder Newt #226: Texas Emil #227: The Moor of Venice #228: Averroes Nix #229: Human Hair Blanket Morris Burnes #230: Canadian Paul Tough #231: Crooner Sy #232: Manuel Pants-Too-High #233: Sylvia Patience Hidden-Forks #234: Sung, the Land Pirate #235: Opie, the Boston Bum #236: Hard-Flossing Hope Peak #237: Stingo the Bandana Origami Prodigy #238: Franklin Ape and His Inner Ear Infection #239: Questionable-Judgement Theodore Stomachbrace #240: Thermos H. Christ #241: Sir Mix-a-Lot #242: The Nine Doctor Whos #243: Lord Winston Two-Monocles #244: The Freewheelin' Barry Sin #245: Diego the Spark-Spitter #246: American Citizen Zane Pain #247: Abraham, the Secret Collector of Decorative China #248: Linty Sullivan, the Lint-Collector #249: Socks Monster #251: Pappy Churchill #252: The Young Churchill #253: The Young Churchill's Hated Bride #254: Churchill-Lover Phineas Redfish #255: Crispus T. Muzzlewitt #256: Stain-Sucker Duncan #257: Dick the Candy Dandy #258: Albuteral Inhaler Preson McWeak #259: Longtime Listener, First-Time Caller #260: Mastiff Mama #261: Tennessee Ernie Dietz #262: Sharkey, the Secret Cop #263: Gooseberry Johnson, Head Brain of the Hobosphere #264: Weekend-Cicular Deborah #265: Marcus Chickenstock #266: Stunted Newton #267: Magnus Shortwave #268: U.S. Fool #269: Manatee the Railyard Toreador #270: Utah Manfred Succor-Munt #271: Laura Delite #272: Edwin Winnipeg #273: Eyepatch Resse Andiron #274: Tom False-Lips Real-Teeth #275: Fabulon Darkness #276: Cricket-Eating Charles Digges #277: Pally McAffable, Everybody's Friend #278: Sully Straightjacket #279: Half-Dollar Funk Nelson #280: Whitman Sampler #281: Chili-Mix Wilma Bensen #282: Sting, the Glowing Blade #283: Professor Challenger #284: Lil' Shorty Longhorn #285: Rumpshaker Phil #286: Swing State Myron #287: Alistair Crowley, the Devil #288: Gutthrower Sy Salt #289: Sweetback Barney, the Dilettante #290: The Car-Knocker Killer #291: The Chamberlain #292: The Emperor #293: The Ritual-Master #294: The Garthim-Master #295: The Scientist #296: The Gourmand #297: The Slave-Master #298: The Treasurer #299: The Scroll Keeper #300: The Ornamentalist #301: Captain Slick-Talk #302: Sackfist, the Tapdancing Trombo #303: Souvenir-Selling Mlodinow #304: Blind Buck and "Woozy," the Invisible Seeing-Eye Dog #305: Roundhouse Farter #306: Red Ball Pnutz #307: Fake Cockney Accent Alan Strippe #308: Air and Whiskey Dale McGlue #309: Johnny RC Airplane #310: Narcotic Morgan Suds #311: Sir Francis Drank #312: Mahayana Mike #313: Miniyana Geoffrey #314: Three-Bean Otz #315: Maury the Monsoon #316: Czech Czarlie Czill #317: Sssssssssssssssss, the Hisser #318: Thanatos Koch #319: Henry Eatsmelts #320: Modem-Sniffer Gunderson #321: Half-Albino Alejandro #322: Gluttonous-Slim #323: Ragweed-Allergic Matt #324: Amorous Luminous Dirk #325: Moray Eel Ken Elmer #326: The Railbender #327: Antonio the Ombudsman #328: Karl Solenoid IV #329: Czar King Rex the Glorious Leader #330: Andy Bunkum #331: Plastic-Moustache Mortimer Tall #332: Samuel Gel Insole #333: Lemuel Gel Insole #334: Amanda Until #335: Crispy Whiskery #336: Robert Louis Stevenson, the Pirate #337: Hobo Overload #338: Leopard Print Steven Kane #339: Astonishing Shaun Eyelash #340: Billy Creak Knees #341: Owlie #342: Anwar, the Bionic #343: Reasonably Priced Motel Resse Unger #344: Ribery Dana #345: Cranberry Sauce Oppenheimer #346: Nancified Frederick #347: The Loon #348: Itinerant Jane #349: Holy Hannah Hottentot-Smythe #350: Fleabottle Boone #351: Amazin' Jack Caroo #352: Stupefying P, the Riddle-Maker #353: Todd Flaky-Palms #354: Waspwaist Fritz #355: Judge Roughneck #356: Slam Dance Dooze #357: Mariah Duckface, the Beaked Woman #358: Count Mesmerize #359: Sonny-Boy Oedipus Acre #360: Pick Mama Susan Xavier #361: Chelsea Bacon #362: Archie Axe #363: Sally Hoot-Hoot #364: Mr. Pendleton #365: Saves-Receipts Dave #366: Sir Walter British #367: Elmer, the Crankscout #368: Golden Neck #369: Marinated Alex Pons #370: El Boot #371: Shapeshifting Demon #372: Jeremiah Tip Top #373: Amanda CeeCee Stobelight #374: Irving Alva Edison, Inventor of the Hobophone #375: Leather Apron #376: Lead Apron #377: Foil Apron #378: Burnt Goathead #379: Saint Sorryass #380: Overly Familiar Fung #381: Chalmers, the Bridge Champ #382: Elephantine McMoot #383: Neekerbeeker Perry Toenz #384: Teattime BB Stiles #385: Coalie T #386: Hubbel "I Predicted Lindy Hop" Deerblind #387: Hubie Hewitt, the Broadway Legend #388: Huge Crybaby McWeepy #389: Poo-Knickers Elias #390: Elffriend Weingarten #391: Forktongue Nigel Fork #392: Woodeye Apfel #393: Hairlip Mikhail #394: Solid First Draft Patton Taylor #395: Prettynickels, the Lamb #396: Not-Only But-Also Pete #397: Pentheif Hickock #398: La Grande Mel #399: Applebee O'Bennigan McFridays #400: Ladry Jerry Lardo #401: Low-Carb Hodgman confessed in a CBC interview that when he got into the 300s he didn’t Aleks Stovepipe #402: Hugo Stares #403: Eldred Splinters #404: Oliver, the Train-Oyster #405: Pring, Ultralord of the Hobo Jungle #406: Utz, the Crab Chip #407: Salt-and-Pepper Chest #408: Beverly Hills Buntz #409: Mississippi Barry Phlegm #410: Matter-Eater Brad #411: 49-State Apthorp, the Alaska-Phobe #412: New Hampshire Todd #413: "Taxachusetts" Glenn #414: Hydrocephalic Jones #415: Vermont "Greenmountain Boy" Phil Marijuana #416: think he could go on. But he pushed himself to 700, with some startlingly creative Alaska Mick the Crabber #417: Arizona Ludwig #418: California Ainsley Shortpants #419: Collegeboy Brainiac, the Hobo Einstein #420: Dr. Zizmor #421: Silas Swollentoe (2 illustrations) #422: Slimneck Holden Fop #423: Aspiring Jaster #424: Illinois Obama #425: Sammy Austere #426: New Mexico Anselm Turquoise-Eater #427: Caboose-Fouling Ferris Ntz #428: Prayerful Stan, the Bent-Knee Yahoo #429: Four-Fisted Jock Socko #430: Buttery-Cheeks Anton #431: Shadow ("Blinky") Preston #432: Godigisel the Vandal #433: Gunderic Godigiselson #434: Panzo the Spiral-Cut Ham #435: Smoke-Collecting Reg #436: Hot Gnome Jimmy Jackson #437: Pontius Cornsilk-Heart #438: results. He then went on to record a 45min mp3 of his list. http://www.archive.org/details/700HoboNames Sanfor Who Lacks Fingerprints #439: Treesap-Covered N. Magruder #440: Thor Hammerskold, the Mexican #441: Bingo-Balls Nick Chintz #442: Bleedingtoe the Barefoot 'Bo #443: Hondo "Whatever That Lizard Is That Walks on Water" #444: Salami Sunshine #445: Fourteen-Bindelstick Frank #446: Oregon Brucie Shunt #447: Pirandello, the Many-Bearded #448: Quinn and His Quaker Oats Box Drum #449: Fatneck Runt #450: my-e-hobo.com #451: Somersaulting Mike Spitz #452: Bo 'Bo #453: Abelard "Sunken Treasure" Lowtrousers #454: Colin, That Cheeful Fuck #455: Battling Joe Frickinfrack #456: Monsieur Dookie, the Francophonic #457: Happy Horace Noosemaker jasontheodor.com #458: Hieronymous Crosseyes #459: Crumbjacket Timmy #460: Overload-the-Dishwasher Mac #461: Phythmic Clyde Hopp #462: Microbrew Stymie #463: El Caballo, the Spanish Steed #464: Lee Burned-Beyond-Recognition #465: Hollering Martin Mandible #466: Damien Pitchfork, the Freightyard Satan #467: Handformed Hamburger Clarence West #468: Dr. Nobel Dynamite #469: Pickled-Noggin Nettles #470: Mischievous Craig #471: Baldy Lutz, the Amityville Horror #472: Ashen Merle Buzzard #473: Frypan Nonstick McGee #474: Singleminded Hubbard #475: Maryland Sol Saynomore #476: Baked Salmon Salad Finn #477: Unshakably Morose Flo #478: Fr. Christian Irish, the Deep-Fat Friar #479: Smokestack-Hugger Jools Nygaard #480: Fossilwise Opie Fingernail #481: Tab-Collar Dix #482: George Slay, the Duck Throttler #483: Eldon Waxhat, the Waterproof Man #484: Timely Clayton, the Human
  82. 82. Cartoonist and illustrator Ape Lad created 700+ Hobo drawings from these names. jasontheodor.com
  83. 83. Notice the range in styles Ape Lad had to employ to finish this task. jasontheodor.com
  84. 84. Breaking Default · Don’t stop and think, just do. · Get out all your ideas, good & bad. · Sacrifice judgement for volume. · Deplete everything, then find new wellsprings. · Odds of a Great Idea are increased. jasontheodor.com
  85. 85. flickr photo: ‘Playingwithbrushes’ 100 little pigs A Action Exercise · Write down one-hundred different names for a pig. ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ ________ the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  86. 86. Action Barriers What is stopping you from creating things? The common culprits are time, inspiration, procrastination, and routine. jasontheodor.com
  87. 87. How to Make Time for Ideas 1. Don’t Shower 2. Ignore One Phone Call 3. Get Take-Out for Dinner 4. Cab-it to Work 5. Leave Your Dishes in the Sink 6. Skip the News 7. Don’t Go to the Bathroom 8. Extend Your Coffee/Smoke Break 9. Sacrifice One XBox Live Frag Session 10. Go To Bed 10 Minutes Later jasontheodor.com
  88. 88. Ze Frank online performance artist Creativity is having the energy to stay interested. Read Dan Brodnitz’ interview with Ze Frank: http://about-creativity.com/2007/03/an-interview-with-ze-frank.php jasontheodor.com
  89. 89. inspiration http://www.zefrank.com/zesblog/archives/2007/11/on_feeling_unin.html jasontheodor.com
  90. 90. Resistance is Futile Here are some interesting books on overcoming barriers. jasontheodor.com
  91. 91. LifeFocus™ System spoke @FITC 090428 I continue to experiment with routine. jasontheodor.com
  92. 92. flickr photo: ‘Playingwithbrushes’ routinization A Action Exercise · Write down at least 3 things you’d like to be doing every day. · Create a simple symbol to represent each one. · Why aren’t you doing these things? · Identify some of your biggest barriers. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  93. 93. C.onnection C “glue” Quality · Familiar · Resonant · Shareable Emotional Dimension · metaphorical Connection is what links our actions and ideas to memory and culture. jasontheodor.com
  94. 94. Carl Ally advertising executive The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen. jasontheodor.com
  95. 95. flickr pho to: _rather not Connection Story Desired Result of Connection: familiar, resonant, shareable work jasontheodor.com
  96. 96. hello? hello? hello? hello? Hellohello? York City! New hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? billy? hello? hello? hello? hello? ello? hello? hello? hello? hello? hello? hello? he hello? hello? hello? hello? hello? hello? Before birth, the human brain tries to understand sensory input and connect it to the ello? right memory. At first it is overwhelming, like calling your Nana in NYC and having hello? hello? answer the phone at the same time. hello? everyone hello? hello? jasontheodor.com hello?
  97. 97. Hello New York City! hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? billy? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? Over time the connections are whittled down to a city block… jasontheodor.com
  98. 98. Hello New York City! hello? hello? hello? billy? hello? hello? hello? …a single building… jasontheodor.com
  99. 99. Hello New York City! billy? …and finally to Nana herself. Now this connection becomes the default and is reinforced by repeat usage. It is the go-to state for future calls. jasontheodor.com
  100. 100. Thought Pathways Neurons that fire together, wire together. — Richard Restak, neuroscientist Each strand in this image represents thousands of individual neural fibers in the brain. http://www.technologyreview.com/player/08/08/06Singer/1.aspx jasontheodor.com
  101. 101. Internet Pathways Each strand in this image represents a routing connection on the internet. http://www.opte.org jasontheodor.com
  102. 102. Connect the Thoughts This is a mind-map where you start with a core word or idea and continue to branch out by association. jasontheodor.com
  103. 103. When you first start, the default memories and associations come easily. But as you get further into the fringes, you unlock dormant memories and new thoughts. jasontheodor.com
  104. 104. Memory from the Fringe I’m an artist too, Jason! What do you think of my drawings of Garfield? I hadn’t remembered this for years: in Grade 6 my friend’s mom excitedly showed me her bizarre talent for copying the Saturday comics. jasontheodor.com
  105. 105. Start in the center, then explode outward. Let your thoughts self- organize. Don’t forget to use colour and images. jasontheodor.com
  106. 106. Brain as a Tag Cloud Don’t forget to forage in the fringes and look in the smaller spaces. jasontheodor.com
  107. 107. Twyla Tharp choreographer, dancer Reading, conversation, environment, culture, heroes, mentors, nature – all are lottery tickets for creativity. Scratch away at them and you’ll find out how big a prize you’ve won. Everything you are exposed to makes a connection. It’s how you put them together that makes things interesting. jasontheodor.com
  108. 108. flickr photo: ‘Playingwithbrushes’ connect the thoughts C Connection Exercise · Choose a topic (eg. reading, conversation, environment, culture, heroes, mentors, nature…). · Explode each topic into tangents on a mind-map. · Go as deep and broad as time allows. · Try to find memories/stories you’ve never uncovered before. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  109. 109. Content on Content What happens when you take a pre-existing idea and recreate it in a new way, or build on it, or cram it into a new framework? jasontheodor.com
  110. 110. Julie & Julia In 2002 Julie Powell started a blog in which she recreated (in one year) every recipe from Julia Child’s “Mastering the Art of French Cooking.” jasontheodor.com
  111. 111. Julie & Julia The Julie/Julia Project became the book Julie & Julia in 2005 and a movie in 2009. jasontheodor.com
  112. 112. Michael Paulus artist Michael Paulus took 22 well-known cartoon characters and rendered their strange skeletal structures. http://michaelpaulus.com/v/59023.html jasontheodor.com
  113. 113. Michael Paulus artist He borrowed from a pre- existing form and presented it in a new context. jasontheodor.com
  114. 114. Hyungkoo Lee artist Hyungkoo Lee built on Paulus’ idea and made physical, museum-style models for an installation. jasontheodor.com
  115. 115. GarfieldminusGarfield.net Dan Walsh took away the most important element of the Garfield comic strip and created something arguably better than the original. jasontheodor.com
  116. 116. flickr photo: ‘Playingwithbrushes’ content on content C Connection Exercise · Create a mind-map (see connect the thoughts exercise above). · Explain the mind-map using one of the following images as the foundation for your presentation: · The cross-section of a cruise ship · A Tokyo metro map the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  117. 117. © Kevin Hulsey khulsey.com jasontheodor.com
  118. 118. jasontheodor.com
  119. 119. Through the Looking Glass Look at an idea in reverse, from the opposite perspective, to shake up default thinking. jasontheodor.com
  120. 120. Coke: GTA Parody Grand Theft Auto does not reflect Coke’s brand personality, but when you put a new spin on the idea, it suddenly works. http://www.youtube.com/watch?v=7wt5FiZQrgM jasontheodor.com
  121. 121. Chic Thompson motivational speaker Never solve a problem from its original perspective Chic Thompson uses the Great Reversal technique with the word “never.” His mom claimed she wanted a meat thermometer for Christmas so he asked, “What would you never want for Christmas?” Her answer was, “A bikini.” jasontheodor.com
  122. 122. Bikini for Mom So he created a photo album of her in swim clothes as a young girl. She cherished that gift considerably more than a meat thermometer. http://www.youtube.com/watch?v=_akNayiMYbY jasontheodor.com
  123. 123. flickr photo: ‘Playingwithbrushes’ the looking glass C Connection Exercise · Think of 10 ways to make the next holiday into complete and utter failure. · How can you turn some of those negatives into unexpected positives? · What did you come up with that you never expected? the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  124. 124. Breaking Default · Tread new neural paths. · Push far into the branches. · Forage amongst the weaker memories. · Force-fit your ideas into another frame. · Remove something crucial. · Start from the worst idea. jasontheodor.com
  125. 125. D.eviation D “skew” uniQueness · Original · Flexible · Challenging Personal Dimension · meaningful Deviation takes your actions and connections and makes them original. jasontheodor.com
  126. 126. Margaret Wheatley management consultant The things we fear most in organizations -- fluctuations, disturbances, imbalances -- are the primary sources of creativity. jasontheodor.com
  127. 127. Edward de Bono author, inventer Creativity involves breaking out of established patterns in order to look at things in a different way. Edward de Bono wrote the creative classic Lateral Thinking: Creativity Step by Step. jasontheodor.com
  128. 128. Deviation Story Desired Result of Deviation: original, flexible, challenging work. jasontheodor.com
  129. 129. flickr photo: ‘Playingwithbrushes’ 9 dots puzzle D Deviation Exercise · Connect all dots in 4 strokes or less without lifting your pencil. · Now can you do it in 3 strokes? · How about 1? the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  130. 130. 9 dots Connect all dots in 4 strokes (or less) without lifting your pencil. This puzzle was very popular with motivational speakers in the 80s. They used it to coin the term, “Think outside the box.” jasontheodor.com
  131. 131. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 1: Must Stay Within Perimeter of Dots. By default, the brain usually assumes that your pencil can only stop and change direction when it is on a dot. This drastically limits your options, and prevents you from solving the puzzle. jasontheodor.com
  132. 132. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 1: Must Stay Within Perimeter of Dots. As soon as you eliminate an assumption, you can solve the problem in a completely new way. By moving your pencil outside of the imagined perimeter, by ‘thinking outside the box’, you can connect all 9 dots in just four continuous strokes. jasontheodor.com
  133. 133. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 2: Must go through The CIA briefs agents with a book called centre of dots. Psychology of Intelligence Analysis by Richards J. Heuer, Jr. which discusses this puzzle and the assumptions we make. jasontheodor.com
  134. 134. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 2: Must go through centre of dots. By identifying and eliminating additional assumptions, even more creative solutions can be found to a problem. jasontheodor.com
  135. 135. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 3: Must stay on 2D plane. By pushing our assumptions, previously impossible tasks can become possible. Sometimes this requires an added dimension. jasontheodor.com
  136. 136. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 3: Must stay on 2D plane. Forcing the brain to discover new patterns and dimensions is the main purpose of Deviation exercises. jasontheodor.com
  137. 137. 9 dots Other Assumptions: Can’t shrink, fold, or rip. In the book This Means This, This Means That by Sean Hall, he considers some even more radical solutions to the 9 dots challenge: What if you had one giant pencil? What if you folded the paper over the centre dot four times and stabbed it? What if you ripped out all the dots and laid them in a straight row? jasontheodor.com
  138. 138. “Think Outside the Box” What it really means: I can’t articulate how you could improve on the idea so I’ll pressure you to change it with no clear input or direction. I’m not a big fan of the cliché, and think that this phrase is lazy and overused. jasontheodor.com
  139. 139. There is No Box! By presupposing there is a metaphorical box to think outside of, you are already limiting yourself to binary thinking: inside is bad, outside is good. This is almost never the case. Perhaps you want to fit the box perfectly, or think along the edge of the box. Or perhaps you want to get on with it and eliminate the box altogether. Good for you, because THERE IS NO BOX! jasontheodor.com
  140. 140. Brand Dimensions P P P Physical Emotional Personal Speaking of boxes and dimensions, here’s a brief sidebar: the way we think about brands and objects has changed over the years, from physical descriptions of things, to emotional bonds, to very personalized objects. jasontheodor.com
  141. 141. Brand Dimensions “need” “want” “cherish” P P P Physical Emotional Personal Objects have been transformed from things we need, to things we want, and finally things we have come to cherish. jasontheodor.com
  142. 142. Brand Dimensions “need” “want” “cherish” A C D Physical Emotional Personal For example, the lowly potato went from a simple description, to an emotional desire, to customized nostalgia. By adding another brand dimension to an object or an idea, it can be utterly transformed. jasontheodor.com
  143. 143. flickr photo: ‘Playingwithbrushes’ brand dimensions D Deviation Exercise · Pick a simple every day object (eg. rock). · Express how it could be transformed by moving through the following dimensions: · Physical (descriptive) · Emotional (metaphorical) · Personal (customized) the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  144. 144. Saul Steinberg new yorker cartoonist The life of the creative man is lead, directed and controlled by boredom. Avoiding boredom is one of our most important purposes. Nothing is boring. Anything can be looked at in a new way. The closer you look at something, the more alien and fascinating it can become. The most pedestrian topics contain hidden fantasy. jasontheodor.com
  145. 145. Chuck Palahniuk author All God does is watch us and kill us when we get boring. We must never, ever be boring. Tell yourself right now that you will Never Be Bored™. jasontheodor.com
  146. 146. Never be bored™ I, ________________, of restless body, mind, and spirt, do gleefully swear the following: * I will always have a recording device in hand, even if it’s just a pencil. * I will turn waiting in line into an opportunity to daydream. * I will look at things with wonderment, knowing that there is infinite information in the smallest of details. * I will seek opportunities to ask questions and learn new things. * I will never be bored again because only boring people get bored. * I will be active, engaged, and unique with my creative endeavors. jasontheodor.com
  147. 147. flickr photo: ‘Playingwithbrushes’ never be bored™ D Deviation Exercise · Write your own Never be bored™ Manifesto. · Include at least 5 statements. · Sign it like you mean it (in blood is optional). the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  148. 148. Misassociationalism f does not equal e. Therefore it is wrong, untrue, a lie. Misassociationalism is a long, fancy, made- up word to describe making sh*t up. jasontheodor.com
  149. 149. Martin Luther King Jr. activist Human salvation lies in the hands of the creatively maladjusted. jasontheodor.com
  150. 150. Theodor Seuss Geisel writer, cartoonist Where do you get the ideas for all the fanciful animals and places? I have a special dictionary and I just look up the spellings. Peter Bunzel. “The Wacky World of Dr. Seuss Delights the Child and Adult Readers of His Books”. Life Magazine. 4.6.59 jasontheodor.com
  151. 151. “My alphabet starts where your alphabet ends!” jasontheodor.com
  152. 152. Reindeer Games The teacher forced me to use only two eyes. My daughter was ‘caught’ gluing 4 eyes to a reindeer art assignment. The teacher physically tore 2 of the eyes off of the work to correct it. jasontheodor.com
  153. 153. Reindeer Games The teacher forced me to use only two eyes. But when I When my wife and I found got home... out what had happened, we pulled out a can of googley- eyes and encouraged her to break the rules. Do we want all art to look the same? jasontheodor.com
  154. 154. flickr photo: ‘Playingwithbrushes’ random creation D Deviation Exercise · Pick a random page from a magazine. · Take the first 1-3 words from a headline: this is your band name. · Pick a random page from another magazine. · Take the last 1-5 words from any paragraph: this is your new album name. · Pick a random page from yet another magazine. · The images in this spread will make up your album cover. · Do, glue, and skew. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  155. 155. Tangentometry Tangentometry is about exploring different kinds of tangents and making them work in your favour. jasontheodor.com
  156. 156. Louis Pasteur chemist, microbiologist Chance favours the prepared mind. If you have a focus, an intent, then your brain will unconsciously filter everything around you and measure it against this focus. jasontheodor.com
  157. 157. Tangentagon (natural progression) A tangentagon is created when you go exploring, naturally following tangent after tangent, until you find a topic that finally relates back to your original focus. It becomes a linear story with many sides. jasontheodor.com
  158. 158. Ouroboros All tangents eventually relate back to the source. In mythology, the cyclical nature of the universe was represented by the Ouroboros, a snake devouring its own tail. Destruction begets creation. Tangents are often thought to be a distraction, but they can be bent to your purpose. jasontheodor.com
  159. 159. Thinking Outside the Box The following pages are an example of a tangentagon in the making. The initial focus was on thinking outside the box. jasontheodor.com
  160. 160. 180° Thinking Thinking outside the box led to the Thought Reversal technique, which is represented by twisting an idea by 180 degrees. I’ve often referred to this as the ‘rebel force’. jasontheodor.com
  161. 161. Rebel Without a Cause No one represents a rebel better than James Dean. jasontheodor.com
  162. 162. Rebel Alliance Except perhaps these guys. jasontheodor.com
  163. 163. Admiral Ackbar, supreme commander It’s a trap! Who were led by ‘fish face’, a commander with one famous line. jasontheodor.com
  164. 164. “It’s a trap!” This one-liner became an internet meme which spawned many jokes. jasontheodor.com
  165. 165. Mmmmm…Calamari… jasontheodor.com According the the Wookieepedia, Ackbar is a Mon Calamari, a race of fish people.
  166. 166. Octopus Escapes Through 1” Hole! Calamari is squid, the cousin to the octopus. This video shows the uncanny ability of this boneless creature to squeeze through a 1” hole. jasontheodor.com
  167. 167. Slinking Outside the Box The octopus becomes a perfect metaphor for escaping the box: your thoughts need to be flexible to escape the default settings. jasontheodor.com
  168. 168. There is No Box That shows you how random tangents can be used. At every interval ask yourself if the content relates back to your focus. If the answer is no, keep exploring! If the answer is yes, then you’ve created a tangentagon. jasontheodor.com
  169. 169. Thomas Disch science fiction author Creativity is the ability to see relationships where none exist. jasontheodor.com
  170. 170. Tangentagram (forced progression) A tangentagram is created when you force a relationship between preselected items. This is useful when you need to bring seemingly unrelated material together in a single story. jasontheodor.com
  171. 171. 3 1 5 7 2 4 6 In this example, 6 random images are used to tell a unique story which starts and ends in the same place and uses every image. An exotic Princess(1) once found nothing to watch on TV(2), so she called for her loyal Fire-Horse(3) to fetch her an interesting Prince(4). The Prince produced a magic elixir(5) that caused them to abandon small talk and make love on the beach like crazed elephant seals(6). Eventually the signal was fixed, the Prince was dismissed, and the Princess(7) went back to her regularly scheduled programming. jasontheodor.com
  172. 172. flickr photo: ‘Playingwithbrushes’ tangentagram (forced progression) D Deviation Exercise • Find six random images (see following worksheets for examples). • Create a story using all of the images, in any order you choose. • Make sure to come back to the first image chosen to end the story. • Present your story to the larger group (if applicable). the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  173. 173. tangentagram worksheet 1 jasontheodor.com
  174. 174. tangentagram worksheet 2 jasontheodor.com
  175. 175. tangentagram worksheet 3 jasontheodor.com
  176. 176. tangentagram worksheet 4 jasontheodor.com
  177. 177. tangentagram worksheet 5 jasontheodor.com
  178. 178. tangentagram worksheet 6 jasontheodor.com
  179. 179. tangentagram worksheet 7 jasontheodor.com
  180. 180. tangentagram worksheet 8 jasontheodor.com
  181. 181. tangentagram worksheet 9 jasontheodor.com
  182. 182. Breaking Default · Remember: there is no box. · Shed your assumptions. · Use Random to your advantage. · Do it wrong on purpose. · Get good at ‘lying.’ · Link the un-linkable. jasontheodor.com
  183. 183. M.agic M unknown mystiQue · magical · combination of best qualities Another Dimension · mystical Magic is the mysterious sweet spot when all the previous elements converge. This magic can be practiced and provoked. jasontheodor.com
  184. 184. Darkroom This is the only exercise without a focus. Instead of struggling to take action, this is about stopping, closing your eyes, and seeing what develops. jasontheodor.com
  185. 185. Twyla Tharp choreographer, dancer Everything is raw material. Everything is relevant. Everything is usable. Everything feeds into my creativity. But without proper preparation, I cannot see it, retain it, and use it. How do we prepare? Literally by doing nothing. jasontheodor.com
  186. 186. Please wait… There are many moments in a busy day where we could just stop and reboot. jasontheodor.com
  187. 187. flickr photo: ‘Playingwithbrushes’ darkroom M Magic Exercise · Close your eyes and think of nothing for 2 minutes. · If a thought comes, let it go by as if watching a bird or a cloud (just don’t give it added attention). · Concentrate on your breathing. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  188. 188. The ‘Aha’ Moment Drexel University “Light bulb” going off. This image from an experiment at Drexel University shows a subject’s brain activity the moment they have solved a problem with insight. http://john.kounios.googlepages.com/theahamoment jasontheodor.com
  189. 189. John Kounios,PhD professor of psychology Inward focus of attention promotes insight even prior to the presentation of a problem. Dr. Kounios, in a paper entitled Aha! Favors the Prepared Mind, discusses how moments of brilliance can actually be prepared for in advance. jasontheodor.com
  190. 190. Breaking Default There are many ways to change the state of your brain in preparation for insight. Some are safer than others. jasontheodor.com
  191. 191. Meditation Dhamm a Resea rch for E nvironm ent Fou All righ ndation ts reserv . ed © 20 06 Meditation is arguably the oldest method of preparing the mind for divine inspiration. jasontheodor.com
  192. 192. Sensory Deprivation Modern technology has afforded us the ability to enter meditative states without much training. jasontheodor.com
  193. 193. Psychedelics Painting: Alex Grey Psychedelic drugs have been known to change perception, sometimes in disturbing and permanent ways. jasontheodor.com
  194. 194. Sleepworking Desktop kitteh enters sleep mode. ta online-Be to: Nath fli ckr pho A lot goes on in our heads when we sleep. Sometimes a problem can be solved by writing it down the night before and ‘sleeping on it.’ jasontheodor.com
  195. 195. Using the Content on Content technique, I transformed the water cycle… jasontheodor.com
  196. 196. The Idea Cycle mind brainstorming memory inspiration focus eureka moment ideas streams of consciousness tangents steeping thoughts unconscious sea of thoughts …into the idea cycle. I was inspired/irritated by the saying: “There are no original ideas, just previous ideas re-arranged.” jasontheodor.com
  197. 197. Ideation Cycle 1. Explode 4. Apply 2. Connect 3. Configure This Idea Cycle is my usual approach to coming up with new, focused thoughts. jasontheodor.com
  198. 198. 1. Explode! (induction phase) · Use action techniques. · Smash your focus into a million pieces. · Go as fast as you can. · Go for quantity. jasontheodor.com
  199. 199. 2. Connect (analysis phase) · Use connection techniques. · Look for common elements, themes. jasontheodor.com
  200. 200. 3. Configure (synthesis phase) · Use deviation techniques. · Put the ideas together in original, flexible, & challenging ways. jasontheodor.com
  201. 201. 4. Apply (deduction phase) · Test against focus. · Is the idea magic? Test against Creative Success Meter™. · If it’s close, run it thru the cycle again. · If the idea is perfect, go one more cycle to achieve god-like status. jasontheodor.com
  202. 202. Baby with the Bathwater flickr photo : ladyb Sometimes even your best Letting go of an idea is idea has to go. often what you need for a breakthrough. jasontheodor.com
  203. 203. the Qs Quantity Quality uniQueness mystiQue A C D M simple familiar original magical smart resonant flexible well-crafted shareable challenging A great creative project ideally exhibits these nine attributes, and if it all comes together perfectly, it may cross the threshold to magical. jasontheodor.com
  204. 204. Creative Success Meter Idea/Execution: ________________________________ Check the attributes that apply to the idea/execution you are measuring. 1 point per strong attribute (plus discretionary bonus) for a total of 11. A simple C familiar D original A smart C resonant D flexible A well-crafted C shareable D challenging M magical bonus total the Creative Method and Systems jasontheodor.com the Creative Method and systems
  205. 205. Creative Success Meter Coke GTA Parody Idea/Execution: ________________________________ Check the attributes that apply to the idea/execution you are measuring. 1 point per strong attribute (plus discretionary bonus) for a total of 11. A simple C familiar D original A smart C resonant D flexible A well-crafted C shareable D challenging M magical bonus total the Creative Method and Systems jasontheodor.com the Creative Method and systems
  206. 206. Creative Success Meter Coke GTA Parody Idea/Execution: ________________________________ Check the attributes that apply to the idea/execution you are measuring. 1 point per strong attribute (plus discretionary bonus) for a total of 11. A simple C familiar D original A smart C resonant D flexible A well-crafted C shareable D challenging M magical bonus 7 total the Creative Method and Systems jasontheodor.com the Creative Method and systems
  207. 207. flickr photo: ‘Playingwithbrushes’ creative success meter Creative Method Exercise the Creative Method and systems · Look at the following ads and rate them using the Creative Success Meter. · Be brutally honest. This is for you. You’re only cheating yourself if you give everything 10/10. the Creative Method and Systems Workbook jasontheodor.com the Creative Method and systems
  208. 208. Ad for McDonalds coffee. jasontheodor.com
  209. 209. Ads for Pow Wow burgers. jasontheodor.com
  210. 210. Ads for Apple Computers. jasontheodor.com
  211. 211. The Creative Method P P P “do” “glue” Quantity Quality · Simple · Familiar · Smart · Resonant · Well-crafted · Shareable Physical Dimension Action Connection Emotional Dimension · descriptive · metaphorical CREATIVITY “skew” Deviation uniQueness · Original · Flexible M · Challenging 11! total Personal Dimension · meaningful jasontheodor.com
  212. 212. Twitterpated… Please direct all complaints, comments, and accolades here. @jted New to Twitter? Download the new tweet sheet 2 from jasontheodor.com. Bonus: download tweet sheet 2. jasontheodor.com
  213. 213. slideshare.net/jted the Creative Method and systems For more slideshows, visit Jason Theodor’s slideshare page. jasontheodor.com
  214. 214. Thank You jason.theodor@gmail.com creativemethod.ning.com { twitter.com/jted jasontheodor.com slideshare.net/jted jason theodor jasontheodor.com

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