This document contains information about Jason Theodor, including his contact details, online profiles, and roles. It discusses concepts like brands, creativity, capabilities, artifacts, values, and purpose. There are exercises to help the reader identify their own capabilities, artifacts, values, personality traits, passions, and life purpose. The overall message is about finding one's creative ignition and unlocking their potential to help others.
Unlocking Success: The Leading SEO Reseller Services in India
Creative Ignition
1. @jted
Jason Theodor
+1 416 662 0144
jason.theodor@gmail.com
medium.com/jason-theodor
linkedin.com/in/jasontheodor
CreativeIgnition
HowToJumpstartYourCreativePurpose
2. Jason Theodor Creative Ignition2
Introduction
Jason Theodor
Creative Director | Speaker | Writer | Geek
jason.theodor@gmail.com
medium.com/@jted
@jted
7. Jason Theodor Creative Ignition7
WhatisaBrand?
Your brand is a kind of myth.
It has emotional content and all the
themes of a great story: mystery,
magic, adventure, intrigue, conflicts,
contradiction, paradox.
—Deepak Chopra
8. Jason Theodor Creative Ignition8
BrandPyramid
purpose
values
:)
artifacts
capabilities
personality
9. Jason Theodor Creative Ignition
purpose
values
:)
artifacts
capabilities
9
Externalelements
what
{
10. Jason Theodor Creative Ignition
purpose
values
:)
artifacts
capabilities
10
Internalelements
how
{ personality
11. Jason Theodor Creative Ignition
purpose
values
:)
artifacts
capabilities
11
PurposeStatement
Motivation is easy. Inspiration is hard.
Simon Sinek
why
}
12. Jason Theodor Creative Ignition12
fan’s desire
company's passion
Sharedpassion
purpose
values
:)
artifacts
capabilities
why
}
15. Jason Theodor Creative Ignition15
APTNCapabilities
purpose
values
:)
artifacts
capabilities
World’s first national
Aboriginal broadcaster Growing roster of
Aboriginal talent
68%
Aboriginal
Employees
Programming
in multiple
Aboriginal
languages
16. Jason Theodor Creative Ignition16
APTNArtifacts
purpose
values
:)
artifacts
capabilities
Original
dramatic
series
APTN
national
news
bureau
Award-winning
documentaries
Kids’ shows
in Aboriginal
languages
Mirror for
communities
17. Jason Theodor Creative Ignition17
APTNPersonality
purpose
values
:)
artifacts
capabilities
Authentic
Original
Engaging
—proud but not boastful
—confident but not aloof
—down-to-earth but not
unsophisticated
—firm but not aggressive
—approachable but not needy
—humourous but not silly
—inclusive but not homogenous
personality
18. Jason Theodor Creative Ignition18
APTNValues
purpose
values
:)
artifacts
capabilities
Sharing
our people’s
journey
Celebrating
our cultures
Honouring
the wisdom
of our elders
Inspiring
our children
19. Jason Theodor Creative Ignition19
APTN’sPurpose
purpose
values
:)
artifacts
capabilities
share the stories
no one else can tell
only we can tell
20. Jason Theodor Creative Ignition20
APTN’sPurpose
(revised)
purpose
values
:)
artifacts
capabilities
share the stories
no one else can tell
only we can tell
21. Jason Theodor Creative Ignition21
CBC’sPurpose
purpose
values
:)
artifacts
capabilities
Everyone.
Every way.
22. Jason Theodor Creative Ignition22
CNN’sPurpose
purpose
values
:)
artifacts
capabilities
Our purpose is to
create the finest
possible news product
and to present hard-
breaking, national, and
international news, as
it unfolds. We deliver
unparalleled per-
spectives across
multiple categories,
including political,
medical, financial,
technology, enter-
tainment, and more.
23. Jason Theodor Creative Ignition23
BBC’sPurpose
purpose
values
:)
artifacts
capabilities
To enrich
people's lives
with programmes
and services
that inform,
educate and
entertain.
24. Jason Theodor Creative Ignition24
Apple’sPurpose
purpose
values
:)
artifacts
capabilities
Make beautiful
products that
are simple and
friendly to use
25. Jason Theodor Creative Ignition25
jted'sPurpose
purpose
values
:)
artifacts
capabilities
We’ll get to
that in just a
moment…
26. Jason Theodor Creative Ignition26
WhatisCreativity?
Creativity is the act of
connecting things in
unexpected ways.
—Jason Theodor
45. Jason Theodor Creative Ignition45
CreativePyramid
purpose
values
:)
artifacts
capabilities
46. Jason Theodor Creative Ignition
purpose
values
:)
artifacts
capabilities
action
46
Foundational
{
what you are doing?
47. Jason Theodor Creative Ignition
purpose
values
:)
artifacts
capabilities
47
Differential
how you are doing it?
deviation
{
48. Jason Theodor Creative Ignition
purpose
values
:)
artifacts
capabilities
48
Transitional
why you are doing it?
connection
}
49. Jason Theodor Creative Ignition49
fan’s desire
your passion
Sharedpassion
purpose
values
:)
artifacts
capabilities
connection
}
50. Jason Theodor Creative Ignition
purpose
values
:)
artifacts
capabilities
50
JasonTheodor’sIgnitionStatement
unlock the world’s
creative potential
connection
}
51. Jason Theodor Creative Ignition51
CreativeIgnition
purpose
values
:)
artifacts
capabilities
action
{
deviation
{
connection
}
personality
52. Jason Theodor Creative Ignition52
Capabilities&
Artifacts
purpose
values
:)
artifacts
capabilities
53. Jason Theodor Creative Ignition
What do you do?
In our society, we like to place value on a title or vocation.
I am a _______________.
53
CapabilitiesExercise
What can you do?
List at least 10 skills & capabilities. Place them in 3 distinct piles.
Skills
I have been trained
as a __________.
Talents
I am good at
__________.
Passions
I love to
__________.
54. Jason Theodor Creative Ignition
What do you make?
List all of the stuff you can make. Each capability or combination of
capabilities should give you at least one outcome.
I can make _______________.
54
ArtifactsExercise
55. Jason Theodor Creative Ignition55
Values&Personality
purpose
values
:)
artifacts
capabilities
56. Jason Theodor Creative Ignition56
ValuesExercise
How do you create?
What are your values? These are things you do not like to
compromise. These are what inform the choices you make, how you
create, and who you do business with.
I believe that _______________.
I would never _______________.
The one code I live by is _______________.
57. Jason Theodor Creative Ignition57
PersonalityExercise
How are you perceived?
List as many adjectives as you can that describe your personality or
your work. (eg. bold, elegant, frightening, aggressive, sweet)
Try to use single, expressive words (like “Turbulent” or “Uplifting).
Write as many as come to mind.
People think of me as _______________.
I would describe myself as _______________.
58. Jason Theodor Creative Ignition58
PersonalityExercise
If you could only pick three, which would they be?
Group all similar words together. Pick or create the best descriptive
word to represent each group. Now put your list in order from the
strongest traits to the weakest.
My top three personality traits are:
1. __________,
2. __________, and
3. __________.
59. Jason Theodor Creative Ignition59
Who would play you in the movie of your life?
Which person (alive, dead, or fictional) best embodies your
personality, or the personality of your creations?
For example, if you described yourself with words like maternal, over-
achiever and real, you might pick Julie Bowen (Claire Dunphy from
Modern Family)
My creative self would best be played by _______________.
GuestCelebrityExercise
61. Jason Theodor Creative Ignition61
your fans’ desiresyour passions
PassionLeadstoPurposeExercise
What do you care about?
Make a list of your passions. Which of these intersect with your
intended audience?
My passion is ______________________________.
My fans’ passion is ______________________________.
We share a passion for ______________________________.
62. Jason Theodor Creative Ignition62
PurposeExercises
Why do you feel compelled to create?
Most people and most brands have never figured out their true
purpose, their intrinsic mission statement. But once they do, they can
use it as a lens to judge all future endeavours.
Will this take me closer or further away from my mission? Is this
central to my work, or is it a distraction?
Articulate your goal, your purpose, as succinctly as possible. Start
your statement with an action word.
Write the following statement at least 5 time with different answers:
I do what I do because I want to _______________.
My creative ignition is to
unlock the world’s creative potential
because I feel energized by
new ideas and possibilities
63. Jason Theodor Creative Ignition63
PurposeExercises
Fine-tuning
Which statement is the closest to the real thing? Which one makes
you feel excited, and gives you energy? Which statement feels like a
life-long challenge that you want to take on?
Pick one of your purpose statements, and rework it to complete the
following sentence. (Hint: a great purpose often helps others.)
My life purpose is to ______________________________
because I feel energized by ______________________________.
Does this feel right? Change it around until it feels vitally important.
64. Jason Theodor Creative Ignition64
CreativeIgnition
purpose
values
:)
artifacts
capabilities
65. Jason Theodor Creative Ignition
Fill in the following based on your previous answers:
Hi, my name is _______________, and I can_________________________.
name or nickname main capabilities
I’ve been described as __________, __________, and __________.
3 personality words
I make ____________________ for ____________________.
main artifacts type of fans
I believe that ______________________________.
main values
My mission is to _______________________________________________.
challenging, aspirational goal
65
YourCreativeIgnition
67. Jason Theodor Creative Ignition67
Jason Theodor
Creative Director | Speaker | Writer | Geek
jason.theodor@gmail.com
medium.com/@jted
@jted
Thank-you!