You 2.0

Old School Networking in a New School World Jodi Sperber, MSW, MPH April 22, 2010

April 15, 2010: The Art of Self-Marketing Online To find a job, enhance your social network and expand your Web presence. Article online at: http://tinyurl.com/SelfMarketing Photo credit: Patrick Haney, via Creative Commons license

  Networking 101   Why social media?   Some tools to consider   Examples   Learning to Wire Walk

  Making yourself known   Discovering what others have to offer   Exploring options   Building alliances   Finding mentors

  Monitoring   Participating   Maintaining connections   Adding to the conversation Photo Credit: Christopher Craig, via Creative Commons license

BE LIEVE

  Connect virtually with others who have similar interests   You can also do the connecting   Make it easier for others to find you   Chance to let your personality shine   People like working with people, not titles   Connect before meeting in person

  See how others are talking about a topic or field of interest   Stay current (reports, news, articles)   Learn   See case studies in action   Help and learn at the same time   Get to know the “players”   Strut your stuff

  Time   Talent   Your unique style

Do you know what appears when someone searches for you online? (You should) Photo credit: thelastminute, via Creative Commons License

  Consider multiple levels of access   Check your profile!   Account > Privacy Settings> Profile Information > Preview My Profile   See how friends see your profile   Profile > Photos > Album Privacy   Make sure each one is as you expect   Take the time to go through each part   Same thing goes for MySpace or other social networking platforms

Photo credit: xotoko, via Creative Commons license

What do you hear? Q&A Conversations Developments Research Chit Chat Campaigns Meetings and Conference Info Photo credit: bullcitydogs, via Creative Commons license

  Ask for recommendations from those you trust   In your profile, be complete yet concise   Research other individuals/ organizations   Integrate other resources   SlideShare, websites, Twitter, photos

•  4 billion+ images •  Host images to use elsewhere •  Worldwide community of users •  Interest groups

  You have a voice   Showcase pictures or other project-related artifacts   Test out ideas   Create dialogue

  Have your own (or co-own)   Maintain it   Let others know, either personally or via links on other services (Twitter, LinkedIn, FB, etc)   Link to other online bits of you   Read others   Use a reader for RSS feeds, to minimize time spent going to each individual site   Leave comments

Photo credit: mnapoleon, via Creative Commons license

  Planning   Creativity   Building upon existing skills   Learning new skills   Practice   Patience http://en.wikipedia.org/wiki/Philippe_Petit#World_Trade_Center_walk

  Buildcredibility   Develop networks   Engage directly In other words: Be seen as someone who is present, engaged, interested

It’s not all about you – what you give is what you get in return Photo credit: jcoterhals via Creative Commons license

“We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? … Your playing small does not serve the world.” - Nelson Mandela

Jodi Sperber @jsperber jsperber@brandeis.edu Heller School for Social Policy and Management Brandeis University April 22, 2010

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by Jodi Sperber on Apr 19, 2010

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