Big City Planning Directors   Discuss Job Creation    Joseph Horwedel      City of San Jose
APA Divisions20 divisions established to advance the           planning practice.   They give members opportunities todisc...
City Planning and Management            Division    Mission to “advance the practice of    city planning and management in...
•10th largest US City•3rd largest CA City•Almost 1 million people•180 square miles
San Joses Economy Context                            Strong diverse local                economy.                       ...
Improving our Economic FortunesGoal to build new office buildings in tech hub.Activity occurring tothe north of San Jose.C...
This spectacular view courtesy of         Tax Increment
Old WorldCity Organization       Redevelopment AgencyFocused on General      Focused on TaxFund Revenues.          increme...
New WorldCity Organization       Redevelopment AgencyFocused on General      Gone.Fund Revenues andpaying off debt.Concern...
Be absolutelyaligned in what    you do
Role of Planners in Economic          Development: San Jose    Envision San Jose 2040 General Plan            Fiscal hea...
Setting the Table for Jobs   Set clear goals for community   Eliminate barriers to what you want   Let people know what...
Envision San Jose 2040    Jobs, Jobs, Jobs
Communicate what you want            Get out of the office and            talk to people.              Meet with brokers, ...
Eliminate BarriersReview your zoning code  Permit processes  Permitted uses  Parking requirements  Setbacks
Special Tenant Program        Industrial Tool Program                                                                     ...
Tech Companies Served by Expedited Permit Process in 2012
Improving Our Economic CompetivenessEncourage job growth in North San Jose  Offset loss of Redevelopment Agency tools  Mai...
Closed the deal forSamsung newheadquartersbreaking ground thisyear.
Planners in Economic Development  •Everyone’s job is economic development  •Plan for economic development  •Beat the bushe...
Big City Planning Directors      Discuss Job Creation        Joseph Horwedel            City of San Josehttp://www.slidesh...
APA 2013 Big City Directors Discuss Job Creation (S495)
APA 2013 Big City Directors Discuss Job Creation (S495)
APA 2013 Big City Directors Discuss Job Creation (S495)
APA 2013 Big City Directors Discuss Job Creation (S495)
APA 2013 Big City Directors Discuss Job Creation (S495)
APA 2013 Big City Directors Discuss Job Creation (S495)
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APA 2013 Big City Directors Discuss Job Creation (S495)

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The findings of the 2012 Big City Planning Directors Institute in Cambridge focused on economic development. This is one of three presentations made in Chicago at the annual Planning Associaiton National Conference.

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  • 2,000 planning applications (minor and major) per year
  • At the heart of the Plan is that the intent that San Jose become a city made up of many great places.   By building a city of many great places, San Jose can be vibrant and fiscally sustainable into the future.  We can become an even better place to live.  We can generate more and better jobs.  We can be a greener and healthier community.  
  • APA 2013 Big City Directors Discuss Job Creation (S495)

    1. 1. Big City Planning Directors Discuss Job Creation Joseph Horwedel City of San Jose
    2. 2. APA Divisions20 divisions established to advance the planning practice. They give members opportunities todiscuss ides, contribute to national policy work, build partnerships and develop conference sessions. $25 per year per division.
    3. 3. City Planning and Management Division Mission to “advance the practice of city planning and management in the large-city setting." • a focus upon planning agency management, • an orientation toward big cities, and • an emphasis upon the practical over the theoretical. Supports the New Director Institute each year.
    4. 4. •10th largest US City•3rd largest CA City•Almost 1 million people•180 square miles
    5. 5. San Joses Economy Context  Strong diverse local economy.  Desirable location.  General city practice not to offer incentives.  Redevelopment Agency offered incentives.
    6. 6. Improving our Economic FortunesGoal to build new office buildings in tech hub.Activity occurring tothe north of San Jose.Concern economywould crash beforearriving in San Jose.
    7. 7. This spectacular view courtesy of Tax Increment
    8. 8. Old WorldCity Organization Redevelopment AgencyFocused on General Focused on TaxFund Revenues. increment formation.Concerned about Focused on Downtown.housing and jobs Closing deals.balance. Money solves problems.Responsible for 200square miles of city.
    9. 9. New WorldCity Organization Redevelopment AgencyFocused on General Gone.Fund Revenues andpaying off debt.Concerned about jobs.Responsible for 200square miles of city.
    10. 10. Be absolutelyaligned in what you do
    11. 11. Role of Planners in Economic Development: San Jose Envision San Jose 2040 General Plan  Fiscal health of City foundation of new plan  Jobs first strategy San Jose Green Vision  Create 25,000 new green jobs  Build or Retrofit 50 million square feet of green buildings Economic Development Strategy  Grow employment  Move at the Speed of Business
    12. 12. Setting the Table for Jobs  Set clear goals for community  Eliminate barriers to what you want  Let people know what you want  Build tools for what you want
    13. 13. Envision San Jose 2040 Jobs, Jobs, Jobs
    14. 14. Communicate what you want Get out of the office and talk to people. Meet with brokers, land owners, developers. Spend time with the ones that could hold you back. Their money builds your plans.
    15. 15. Eliminate BarriersReview your zoning code Permit processes Permitted uses Parking requirements Setbacks
    16. 16. Special Tenant Program Industrial Tool Program 6 months 2012 1.7 million square feet approved Construction valuation of $65.4 million. 3 months 2013 .45 million square feet approvedGoal is to walk into plan review meeting and walk out with a permit.•Our staff and project design team review plans and resolve issues. Construction•Decision makers are required in the room. valuation of $24.7 million.
    17. 17. Tech Companies Served by Expedited Permit Process in 2012
    18. 18. Improving Our Economic CompetivenessEncourage job growth in North San Jose Offset loss of Redevelopment Agency tools Maintain Area Development Policy Design • Lower traffic impact fee for office $13 to $5 sq. ft. • Lower construction related taxes 4.5% to 1% • Set and deliver schedule for key projects
    19. 19. Closed the deal forSamsung newheadquartersbreaking ground thisyear.
    20. 20. Planners in Economic Development •Everyone’s job is economic development •Plan for economic development •Beat the bushes •Put skin in the game appropriately •Make the process the solution •Look for partnerships •Try a crazy idea
    21. 21. Big City Planning Directors Discuss Job Creation Joseph Horwedel City of San Josehttp://www.slideshare.net/joehorwedel

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