LED Signs

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Presentation on LED signs for the California Chapter of the American Planning Association meeting in September 2011

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LED Signs

  1. 1. LED Signage Educating the Community and Elected Officials
  2. 2. Sign Code Update Project <ul><li>Focused on two key objectives </li></ul><ul><li>Educating Community and City Council on Sign Types and associated issues and opportunities. </li></ul><ul><li>Soliciting input on desired signage outcomes </li></ul><ul><li>Staff then consolidated that information into policy options for new round of testing. </li></ul>
  3. 3. March 25, 2009 Signs: Ultimate Considerations Purpose of all Good Codes <ul><li>No universal sign code – tailored to the community </li></ul><ul><li>A good code allows the level of signage that supports the community’s objectives for urban design and economic development. </li></ul>
  4. 4. March 25, 2009 Basic Sign Terminology Sign Types <ul><li>Pole Sign </li></ul><ul><ul><li>Free-standing sign supported by metal or wood posts, pipes, or other vertical supports </li></ul></ul>
  5. 5. March 25, 2009 Basic Sign Terminology Sign Types <ul><li>Marquee </li></ul><ul><ul><li>Projecting sign that is part of a permanent entryway or entry canopy and traditionally associated with theaters </li></ul></ul>
  6. 6. March 25, 2009 Basic Sign Terminology Sign Types <ul><li>Programmable Display Sign </li></ul><ul><ul><li>Animated sign consisting of individual electronic elements or mechanical grids that create still or moving images or words </li></ul></ul>
  7. 7. March 25, 2009 Basic Sign Terminology Sign Lighting <ul><li>Lighting options: </li></ul><ul><ul><li>Internal lighting </li></ul></ul><ul><ul><li>Indirect (external) lighting </li></ul></ul>
  8. 8. March 25, 2009 Key Issues in San Jose <ul><li>Electronic signage (programmable display signs) </li></ul><ul><ul><li>Currently allowed on a very limited basis. </li></ul></ul><ul><ul><li>To what extent should they be allowed Downtown and elsewhere in the City? </li></ul></ul>
  9. 9. March 25, 2009 Key Issues in San Jose <ul><li>Freeway/pylon signs for shopping centers </li></ul><ul><ul><li>Currently not allowed. </li></ul></ul><ul><ul><li>To what extent should they be allowed? </li></ul></ul>
  10. 10. March 25, 2009 Key Issues in San Jose <ul><li>Art displays in Downtown </li></ul><ul><ul><li>How to allow for art displays that are considered signs? </li></ul></ul>
  11. 11. March 25, 2009 Basic Sign Terminology Sign Types <ul><li>Pylon Sign </li></ul><ul><ul><li>Large free-standing sign that is supported by one or more structural elements designed as an architectural unit with the sign </li></ul></ul>
  12. 12. Sign Code Updating Testing Policy Options with Community and Elected Officials
  13. 13. Programmable Electronic (LED) Billboards <ul><ul><li>Electronic/changeable message </li></ul></ul><ul><ul><li>Billboard: A sign that is either a poster panel (12’ x 24’) or a painted bulletin (14’ x 48’) </li></ul></ul><ul><ul><li>Allow them in the Downtown and along SR-87? </li></ul></ul><ul><ul><li>Allow onsite/offsite messages? </li></ul></ul>
  14. 14. Programmable Electronic (LED) Billboards Strategy 1: Current Large Programmable Electronic Billboard Prohibition Strategy 2: Large Programmable Electronic signs in the Downtown Core Central Area On-site Messages Only Strategy 3: Large Programmable Electronic signs in the Central Area of Downtown Core – On & Off-site Messages Strategy 4: Large Programmable Electronic signs in the Central Area of Downtown Core + Along SR-87 Location • Retain the current prohibition • Allow in Central Area of Downtown Core • Allow in Central Area of Downtown Core • Allow in Central Area of Downtown Core & within 300 ft of SR 87 Onsite/Offsite Message Restriction • Only on-site messages allowed • Both on-site and off-site messages allowed • Both on-site and off-site messages allowed Maximum Area • 700 sq ft • 700 sq ft • 700 sq ft Maximum Height • Freestanding: 25 ft • Bldg. attached: 30 ft • Freestanding: 25 ft • Bldg. attached: 30 ft • Central Area: 25 ft freestanding, 30 ft bldg. attached • Along SR-87: 50 ft Separation Requirement • None • Min. 500 ft from residential property unless screened from view by an intervening non-residential building • Max. 2 signs within 500 ft radius • Min. 500 ft from residential property unless screened from view by an intervening non-residential building • Central area: max. 2 signs within 500 ft radius • Within 300 ft of SR-87: min. 1,000 ft separation Relocation or Replacement Requirement • None • Allow new billboards based on removal of existing billboards with minimum replacement ratio of 5:1 based on sq ft • Allow new billboards based on removal of existing billboards with minimum replacement ratio of 5:1 based on sq ft
  15. 15. Programmable Electronic Billboards: Which strategy do you prefer? <ul><li>Strategy 1: Current Prohibition </li></ul><ul><li>Strategy 2: Programmable Signs in the Central Area On-Site Messages Only </li></ul><ul><li>Strategy 3: Programmable Signs in the Central Area On- and Off-Site Messages </li></ul><ul><li>Strategy 4: Programmable Signs in the Central Area + Along SR-87 </li></ul>
  16. 16. Programmable Electronic Signs <ul><ul><li>Electronic/changeable message </li></ul></ul><ul><li>Allow for Assembly Uses? </li></ul>
  17. 17. Programmable Electronic Signs <ul><ul><li>Electronic/changeable message </li></ul></ul><ul><li>Allow along major commercial streets? </li></ul>
  18. 18. Programmable Electronic Signs <ul><ul><li>Electronic/changeable message </li></ul></ul><ul><li>Allow for large tenant spaces in the Downtown? </li></ul>
  19. 19. Programmable Electronic Signs Strategy 1: Retain Current Regulations Strategy 2: Assembly Uses Strategy 3: Major Commercial Streets Strategy 4: Large Occupancy Frontages in the Downtown Location • Bldg. attached: allowed for large buildings Downtown & in Urban Mixed Use Sign Zone (UMUSZ) • Kiosk: on private sidewalk or plaza in Downtown & UMUSZ • Attached or freestanding for assembly uses (e.g., schools, churches, theaters, nightclubs, stadiums) • As freestanding signs in commercial zoning districts along streets ≥ 115 ft in width • As attached signs in the Downtown for large ground-floor tenant spaces on streets with posted traffic speed limits ≤ 35 mph Onsite/Offsite Message Restriction • None • Only on-site messages allowed • Only on-site messages allowed • Only on-site messages allowed Maximum Area 18 sq ft per face • Based on size of use • Based on current freestanding sign area regulations • 40 sq ft Maximum Height • Bldg. attached: 12 ft • Kiosk: 8 ft • Based on size of use • Based on current freestanding sign height regulations • No higher than elevation of second finished floor or 20 feet, whichever is greater
  20. 20. Programmable Electronic Signs: Which strategy do you prefer? <ul><li>Strategy 1: Current Regulations </li></ul><ul><li>Strategy 2: Assembly Uses </li></ul><ul><li>Strategy 3: Major Commercial Streets </li></ul><ul><li>Strategy 4: Large Occupancy Frontages in the Downtown </li></ul>
  21. 21. Shopping Center Freeway Signs <ul><li>Large freestanding signs along freeway </li></ul><ul><li>Not currently allowed </li></ul><ul><li>Should this restriction be relaxed? </li></ul><ul><li>Could this be an electronic sign/programmable? </li></ul>
  22. 22. Shopping Center Freeway Signs Strategy 1: Current Regulations Strategy 2: Static Freeway Signs Strategy 3: Programmable Electronic Signs Location • Retain the current regulations that do not allow large signs facing freeways • Shopping centers of 25 acres or more within 200 ft of a freeway • Shopping centers of 25 acres or more within 200 ft of a freeway Onsite/Offsite Message Restriction • Only on-site messages allowed • Only on-site messages allowed Type of Sign • Static sign (not digital or programmable) • Programmable Electronic Signs (message can change) Maximum Area • 200 sq ft • 200 sq ft Maximum Height • 40 ft or sign area ÷ by 4 (whichever is less) • 40 ft or sign area ÷ by 4 (whichever is less)
  23. 23. Shopping Center Freeway Signs: Which strategy do you prefer? <ul><li>Strategy 1: Current Regulations </li></ul><ul><li>Strategy 2: Static Freeway Signs </li></ul><ul><li>Strategy 3: Programmable Electronic Signs </li></ul>
  24. 24. For More Information <ul><li>City Sign Code Update Project: </li></ul><ul><li>http://www.sanjoseca.gov/planning/zoning/sign.asp </li></ul><ul><li>Joseph Horwedel </li></ul><ul><li>[email_address] </li></ul><ul><li>(408) 535 - 7900 </li></ul>

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