LoCC Signs of a Successful Downtown

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Presentation made to the League of California Cities Conference on September 22, 2011 in San Francisco

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LoCC Signs of a Successful Downtown

  1. 1. League of California Cities Signs of a Successful Downtown September 22, 2011
  2. 2. Signs of Successful Downtowns (or urban areas) <ul><li>Zoning and Use decisions </li></ul><ul><li>Building Form </li></ul><ul><li>Parking </li></ul><ul><li>Public Amenities </li></ul><ul><li>Signs </li></ul>
  3. 3. Signs in Successful Downtowns <ul><ul><li>What are the desired outcomes? </li></ul></ul><ul><ul><ul><li>Business success </li></ul></ul></ul><ul><ul><ul><li>Project successful image </li></ul></ul></ul><ul><ul><ul><li>Creating character </li></ul></ul></ul><ul><ul><ul><li>A sense of vibrancy </li></ul></ul></ul>
  4. 4. Avoiding blight is how we normally talk about signs
  5. 5. Projecting a Vibrant Image
  6. 6. Great Signage Exists
  7. 7. <ul><li>Pizza My Heart </li></ul><ul><li>Sign Area: 4sq.ft (2’ * 2’) </li></ul>Peet’s Coffee and Tea Sign Area: 8.5sq.ft (3’ * 2’) Small Fin Signs (Sign Area: Max. up to 10’) Starbucks at San Pedro St & Santa Clara Sign Area: 5.4sq.ft (28” * 28”) Ben & Jerry’s Sign Area: 4sq.ft (2’ * 2’) Asian Gourmet Express Sign Area: 9sq.ft (3’ * 3’)
  8. 8. Pizza Chicago Sign Area: 14sq.ft (34” * 60”) Laurel’s Sandwich Sign Area: 12sq.ft (2’ * 6’) Medium Fin Signs (Sign Area: Between 11sq.ft to 15sq.ft) Swirls Sign Area: 10.5sq.ft (3’ * 3.5’)
  9. 9. <ul><li>Peggy Sue’s </li></ul><ul><li>Sign Area: 20sq.ft (5’ * 4’) </li></ul>Big Fin Signs (Sign Area: 20sq.ft or more) Johnny Rockets Estimated Sign Area: 28.3sq.f (3’ radius) The Pita Pit Estimated Sign Area: 20sq.ft Original Joe’s Approximately Sign Area: 33sq.ft
  10. 10. Examples Illuminated Fin Signs
  11. 11. Attached Signs
  12. 12. ROW Signs
  13. 13. ROW Signs
  14. 14. Building design often limits signage
  15. 15. Building design often limits signage
  16. 16. In some instances business owners opt for limited or no signage
  17. 17. Is more signage needed for these businesses?
  18. 18. How do you know what signage to accommodate in your City?
  19. 19. Do we want to be Las Vegas?
  20. 20. Visual Preference Survey <ul><li>Community and business focus group testing signage preferences </li></ul><ul><li>Simulations of what signs would look like in various locations </li></ul><ul><li>Types and quantities of business signage </li></ul>
  21. 21. Interactive Discussion <ul><li>Participate in the instant polling </li></ul><ul><ul><li>Live results! </li></ul></ul><ul><ul><li>Anonymous </li></ul></ul><ul><ul><li>Do you have a response card? </li></ul></ul>
  22. 22. Amount of Signage in the Downtown <ul><li>Things to think about </li></ul><ul><ul><li>How much signage there is for each tenant </li></ul></ul><ul><ul><li>Where it is on the building </li></ul></ul><ul><ul><li>Scale of sign in relation to the building </li></ul></ul>
  23. 23. Downtown Sign #1 <ul><li>Too much signage </li></ul><ul><li>Just the right about of signage </li></ul><ul><li>Not enough signage </li></ul>
  24. 24. Downtown Sign #2 <ul><li>Too much signage </li></ul><ul><li>Just the right about of signage </li></ul><ul><li>Not enough signage </li></ul>
  25. 25. Downtown Sign #3 <ul><li>Too much signage </li></ul><ul><li>Just the right about of signage </li></ul><ul><li>Not enough signage </li></ul>
  26. 26. Downtown Sign #4 <ul><li>Too much signage </li></ul><ul><li>Just the right about of signage </li></ul><ul><li>Not enough signage </li></ul>
  27. 27. Downtown Sign #5 <ul><li>Too much signage </li></ul><ul><li>Just the right about of signage </li></ul><ul><li>Not enough signage </li></ul>
  28. 28. Downtown Sign #6 <ul><li>Too much signage </li></ul><ul><li>Just the right about of signage </li></ul><ul><li>Not enough signage </li></ul>
  29. 29. Downtown Sign #7 <ul><li>Too much signage </li></ul><ul><li>Just the right about of signage </li></ul><ul><li>Not enough signage </li></ul>
  30. 30. Input from community meetings <ul><li>High-quality signs are valued </li></ul><ul><li>Regulations should not inhibit creative signs </li></ul><ul><li>Sign blight is a concern </li></ul><ul><li>Enforcement of sign regulations needed </li></ul><ul><li>Regulations should be equitable </li></ul>
  31. 31. Proposed Regulations Allowed Maximum 30 feet higher from the grade or up to the height of the finished 4 rd floor elevation. Maximum ½ of the width of the sidewalk or 7’6”, whichever is less. Any size of the fin sign reduces the total allowed sign area. Allow 15sq.ft of maximum size of fin signs in the city by right that do not reduce allowable signage. Urban Mixed Use Area Allowed Maximum 30 feet higher from the grade or up to the height of the finished 3 rd floor elevation. Maximum ½ of the width of the sidewalk or 7’6”, whichever is less. Any size of the fin sign reduces the total allowed sign area. Allow 15sq.ft of maximum size of fin signs in the city by right that do not reduce allowable signage. Downtown Area Not allowed Allow Illumination Between 7 feet to 12 feet from the grade. Allow maximum of 30 feet higher from the grade level . High Maximum 3ft. Allow maximum ½ of the width of the sidewalk or 7’6”, whichever is less. Project from the wall The sign maximum up to 10sq.ft is permitted by right without reducing total allowed sign area. Allow 15sq.ft of maximum size of fin signs in the city by right that do not reduce allowable signage. Sign Area Commercial, Industrial and NBDs Zoning Area
  32. 32. Electronic Signs
  33. 33. Implementing Quality Signage <ul><li>Good Sign Regulations </li></ul><ul><li>Sign Permit process </li></ul><ul><li>Education of Signage Options </li></ul><ul><li>Sign Grants for great signs </li></ul><ul><li>Enforcement of signage </li></ul>
  34. 34. <ul><li>A good sign is hard to kill. </li></ul>
  35. 35. <ul><li>Joseph Horwedel </li></ul><ul><li>408.535.7900 </li></ul><ul><li>[email_address] </li></ul>

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