PSRP Talk: A Personal view of Mobile Social Media
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PSRP Talk: A Personal view of Mobile Social Media

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A Personal view of Mobile Social Media from the perspective of a user in the Philippines.

A Personal view of Mobile Social Media from the perspective of a user in the Philippines.

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PSRP Talk: A Personal view of Mobile Social Media PSRP Talk: A Personal view of Mobile Social Media Presentation Transcript

  • Social  Media  Gone  Mobile  a  very  personal  view  of  social  media   Presented  by  Jim  Ayson   SMART  Communica=ons   Public  Rela=ons  Ins=tute  Third  Module,    October  25,  2011  
  • My  10  Minute  Presenta=on!  
  • Got  Ques=ons?    •  Send  them  to  me  on  Twi0er:   @jimayson  
  • The  Big  3:  Facebook,  TwiLer,  Google  Plus     They’re  all  different.  
  • Facebook  •  Very  mainstream,   everyone  is  on  it,   rela=ves,  classmates,   officemates.  •  Status  updates,   comments  and   discussions,  photos  
  • Facebook  Numbers   Over  90%  of  PH  Online  audience  is  on  Facebook.   PH  is  #8  Facebook  na=on  in  the  world.  
  • Twi0er  •  Used  for  short   bursts,  “brain  farts”,   links,  breaking   news,  stalking   celebriAes.  •  4M  Filipinos  on   TwiLer?  (May  2011,   Digital  Media  Asia)    
  • Top  CelebriAes  on  Twi0er   Lady  Gaga,  Anne  Cur=s,  Britney  Spears,  Julius  Babao,  etc   @ladygaga   @annecur=ssmith   14,884,896  followers   1,778,527  followers  
  • Twi0er  for  Breaking  News   Death  of  #Gadaffi    
  • Google+    •  Long-­‐form  posts   (mini  blogs),  quality   discussions  (no   jologs  allowed),   superior  privacy  and   broadcas=ng  sehngs   thru  “circles”  
  • I’m  a  social  media  addict.  I  check  in  several  =mes  a  day  on  my  smartphone.  I  am  never  disconnected.  
  • I’m  not  alone  •  350  million   mobile  Facebook   users  world  wide.    •  Es=mated  6-­‐8   million  Filipinos   check  Facebook   on  Mobile.  (1/3  of   the  base  of   26.75M.)  
  • Global  Stats   •  33%  of  Facebook  traffic  is  from  Mobile   •  55%  of  TwiLer  traffic  is  from  Mobile  
  • Enablers  of  mobile  social  media  •  Smartphones,   epecially   Blackberries,   iPhones,  Androids.    •  Smartphone  apps  for   social  media  apps   are  very  capable.  
  • Effects  of  Mobile  Social  Media  
  • Photos  and  videos  uploaded  where  it  happened.  Many  have  news  value,  like  in  Typhoon  Pedring,  death  of  Gadaffi,  #Occupy  WallStreet  
  • Status  Updates  are  non-­‐stop  and  relevant  to  your  loca=on.  
  • LocaAon:  Smartphones  know  where  you  are  through  GPS,  3G,  and  Wi-­‐Fi    Geolocated  status  and  photo  updates,  loca=on  based  checkins  
  • Hashtags  (Ex:  #OccupyWallStreet)  allow  you  to  create  a  topic  or  trend  for  people  to  follow,  these  have  become  very  popular.  
  • Two  interes=ng  cases  for     mobile  social  media  
  • #OccupyWallStreet   From  a  single  hashtag,  created  a  global  protest   movement,  from  New  York  to  Spain  -­‐  efforts   coordinated  through  social  media  
  • #SmartBEP  A  social  media  campaign  by  Smart  to  promote  the  Oct  25  Black  Eyed  Peas  concert.  
  •  •  People  monitored  a  website,  Facebook,    and  a     TwiLer  hashtag  (#SmartBEP)  to  get  clues  for   an  Amazing  Race  to  win  VIP  =ckets.    •  Clues  guided  racers  to  a  venue,  where  a   lookalike  of  the  Black  Eyed  Peas  presented   them  with  =ckets.  •  Most  par=cipants  followed  the  clues  on   mobile  so  they  could  get  to  the  venue  on   =me.