Bienestar - Social Media Workshop
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Bienestar Social Media Workshop
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Bienestar - Social Media Workshop
- 1. Introduction to Social Media Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal
- 2. Social is here to stay • 73% of online adults use a social media platform of some kind. • 42% use multiple platforms • Facebook is the most prevalent with 71% of online adults • Different sites skew toward different niches or demographics • Facebook has high levels of engagement; 63% visit once a day; 40% visit multiple times per day. • Instagram and Twitter also have highly engaged users, although smaller user bases. http://www.pewinternet.org/2013/12/30/social-media- update-2013/
- 3. And mobile is key • Smartphone users are young (18-29; 83%), educated (college; 71%) and have high incomes (81% make $75k+) • 58% of American adults have a smartphone; 42% own a tablet • 34% of cell Internet users go online MOSTLY via their phone. 9% of adults have texted a charitable donation from their phone • While overall charitable giving in the U.S. grew 4.9% in 2013, online giving grew 13.5%. Sixty-two percent of Generation Y donors said they would contribute to charitable causes by mobile phone. http://www.pewinternet.org/fact-sheets/mobile-technology-fact- sheet/
- 4. Start a Blog Blogging allows you to tell stories, engage in thought leadership, have a focal point for your activities.
- 5. Facebook • Facebook is a fun place to share with friends • One of the most popular social media platforms • Companies, brands and celebrities use Facebook to connect with fans
- 6. Twitter • Twitter is free and simple • Allows you to develop your brand, engage with followers • Use widgets to repurpose to your Web site or blog. New content all the time. • Respond to questions • Retweet interesting items • Tweet blog content • Desktop and mobile applications
- 7. Photos and Visuals • Instagram - add filters to photos (Facebook purchased in 2013) • Pinterest – another visual platform; pin items; grouping • Tumblr – a blogging platform that relies heavily on the visual (Yahoo purchased in 2013) • Other photo sharing sites still exist like Picasa and Flickr • Selfie crazy!
- 8. Video • Use your phone • Learn to use simple editing software like iMovie or Windows MovieMaker • YouTube • UStream
- 9. Go Mobile • Find apps that will allow you to expand your social media activities • News apps help you stay in touch • Twitter apps – allow you to Tweet when you are on the go. • Qik and Ustream – live stream video from phone
- 10. LinkedIn • Your LinkedIn profile can connect you to thousands of professionals • Search for connections at companies of interest • Create a LinkedIn profile that reflects your interests and background much like a resume • Include your Website on your LinkedIn profile
- 11. Location-based • Foursquare (NYC) • Location as part of other apps, like Yelp, Facebook, Twitter, etc. • Share location, photos with friends • Get tips and recommendations • Locations can provide incentives to users • Integration with Facebook, Twitter, Tumblr, etc.
- 12. Messaging • WhatsApp • GroupMe • Threema, Line • SnapChat • Whisper, Secret
- 13. Analytics Use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.
- 14. Future • Wearables • Virtual reality • Data • Drones • Platforms in media • Second-screen engagement • Coding for everyone • Sharing economy • Bitcoin, cryptocurrency
- 20. Leveraging Social • Be where your customers, clients, users are – may require presence in multiple spaces • Develop social strategy to integrate messaging • Engagement • Make sure everyone knows their role, their responsibilities • Don’t leave social to an intern or a pr company – voice must be authentic • Seek inspiration from others, follow other organizations and brands • Stay up-to-date conceptually • Try new things, have fun!
- 21. Resources • SXSW Interactive • Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words, Wired. Tech section of NY Times and FastCompany.com • Online Journalism Review Archives - ojr.org • Convergence Culture by Henry Jenkins • The Long Tail and Free by Chris Anderson • Digital Riptide – digitalriptide.org • KPCB Internet Trends – www.kpcb.com/internet-trends Pew Internet – pewinternet.org Non Profit Resources • 50 Non Profit Statistics – www.npengage.com/nonprofit- research/50-fascinating-nonprofit-statistics/ • Blackbaud Charitable Giving – www.blackbaud.com/nonprofit- resources/charitablegiving • Blackbaud Generational Giving –
Editor's Notes
- Teach Web design and online journalism Dramatic, unpredictable changes over the past decade Blogs, podcasts, social media Online audio, video, slideshows, animated graphics Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
- 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night. 29% of cell owners describe their cell phone as “something they can’t imagine living without.”
- 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night. 29% of cell owners describe their cell phone as “something they can’t imagine living without.”
- Blogger and Wordpress both allow you to add pages that make it more like a Website. Blogger is a bit simpler. WP more professional. Tumblr is also very popular, for its visual nature and ability to follow. Free; but pay for a custom domain Can customize via templates or CSS if you know it You can add photos, video, links, other social features Tag posts with appropriate key terms to help others find your content Include a page with your resume
- Get a custom url for your Facebook profile - facebook.com/username Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest. A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile A Facebook Page allows users to become Fans. People will want to associate their interests with you Any time you have new content for your blog, post to Facebook You are likely to need to set up social media accounts for future employers, so important to understand their usage now.
- Sometimes, it's not about the tweet, it's about the link Retweet Use a hashtag for conferences or conversations (#) Any time you have new content for your blog, Tweet it Realtime search Find desktop and mobile applications to help you manage your Twitter account – TweetDeck, etc
- Interview people, have a talk show, do a video blog with commentary, make short films, be creative Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube Your username becomes a channel Tag videos with appropriate keyterms to help others find your content Other sites, like Vimeo, Viddler
- LinkedIn is the professional social network
- Check-in at locations Lots of untapped potential for platform Encourage behaviors and reward customers, clients and fans
- Owning the conversation, community
- Owning the conversation, community
- Owning the conversation, community
- Owning the conversation, community
- Owning the conversation, community
- Owning the conversation, community